Category: iGame

(AsiaGameHub) - Well-known UK bookmaker William Hill is planning to shut down approximately 200 locations following a comprehensive corporate review. The evoke-owned operator has faced considerable pressure recently, specifically due to the increase in remote gaming duty to 40%, which was introduced in the Autumn Budget and is scheduled to take effect tomorrow (Wednesday, 1 April). In January, evoke indicated that it would be closing several William Hill outlets, a figure now estimated to be around 200. The company is also delaying the release of its FY25 financial results until 29 April as it carries out its strategic assessment. This assessment was first announced in December 2025, shortly after Chancellor of the Exchequer Rachel Reeves presented the Autumn Budget. It was noted that the review might result in the sale of the business or certain assets. A representative for evoke informed SBC News: “Following an extensive evaluation and in light of growing cost burdens on the regulated industry—including the substantial tax hikes announced by the government in last year’s Autumn Budget—we will be closing a number of unsustainable shops starting in May.” The retail betting sector in the UK has been struggling for several years. In the final quarter of 2025, between October and December, the gross gambling yield (GGY) from high-street bookmakers fell by 7% year-on-year to £549 million. William Hill is not the only operator confirming closures. Entain’s Ladbrokes has shuttered several sites over the last couple of years, and Paddy Power announced widespread closures across the UK and Ireland last year. However, not every firm is scaling back, as BoyleSports has opened multiple new locations since 2022. “We are providing full assistance to our retail staff who are impacted by these shutdowns,” the evoke spokesperson added. “These are never easy choices to make, but in the face of mounting financial pressures, we must take steps to ensure we can continue to invest in our primary retail estate, focusing on the right shops in the right locations.” Speculation grows over evoke’s future The outlook for UK retail betting has become a political issue, particularly concerning adult gaming centres (AGCs), though calls to scrap the ‘aim to permit’ licensing rule could also affect traditional betting shops. A group of Labour MPs, led by Dawn Butler, along with members of the Green Party, SNP, and some Conservatives—including veteran gambling reform proponent Iain Duncan-Smith—have been highly critical of the industry. In contrast, Reform UK leader Nigel Farage has cautioned that most bookmakers could be "gone within a year" due to the tax changes confirmed in the Autumn Budget, while major high-street brand Betfred has warned that its entire estate of 1,287 shops could be at risk. The broader situation is challenging for William Hill’s parent company, evoke. The announcement of the delayed FY25 accounts comes as the company's share price falls and rumors of a potential breakup circulate. Reports suggest that Bally’s and Betfred are potential buyers for the struggling FTSE All Share member, which has seen its stock price drop by more than 28% to 34.05p over the last year. Its market capitalization is currently just above £150 million. Another concerning development for the group is today’s investment from Ironshield Capital Management. The firm, which identifies as a special situations investment manager focusing on stressed and distressed credit in Europe, has acquired a 6.07% stake in evoke. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GR8 Tech has revealed that football icon José Mourinho, widely known as "The Special One," has signed on as the latest brand ambassador for the iGaming technology provider. Mourinho joins the company’s "Champions Club," a proprietary initiative that utilizes high-profile sports figures, such as Oleksandr Usyk, to promote the firm’s comprehensive suite of iGaming solutions. This portfolio features the Hyper Turnkey platform, the ULT8 sportsbook, the Crypto Turnkey platform, the Infinite Casino Aggregation tool, and the ACCELER8 affiliate platform. GR8 Tech asserts that when these tools are combined, they deliver a standard of performance comparable to a champion. “Championship is not a fleeting moment. It is a method—one that is evident in training, in data, and in decisions made during calm periods that prove their worth under pressure,” the company noted. GR8 Tech maintains that Mourinho is an ideal embodiment of this philosophy, citing his illustrious coaching career, which has been defined by “discipline, tactical excellence, and relentless preparation.” Oleksandr Feshchenko, CEO of GR8 Tech, commented: “José Mourinho embodies the mindset we champion: success is crafted long before the final outcome. In the iGaming sector, much like in football, victory is the result of structure, preparation, and the capacity to perform under pressure.” With Mourinho leading its promotional efforts, the company expects to more effectively communicate its commitment to a results-oriented B2B strategy—a focus that has earned the firm multiple industry accolades, including the Platform Provider of the Year award at the 2025 SBC Awards. This partnership marks the beginning of a broader campaign for GR8 Tech, with several Champions Club activations planned for the coming months to showcase the standards that top-tier iGaming operators should aim to reach. Mourinho remarked: “I have collaborated with numerous organizations throughout my career. The factor that distinguishes consistent winners is never just talent—it is culture. It is the conviction that preparation is mandatory. I identified that quality in GR8 Tech right away.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As regulation continues to shape how gaming companies expand and operate, SBC Summit Americas will launch a dedicated North American Regulation and Compliance track to help industry stakeholders navigate the latest regional developments. Held on Thursday, June 11, this specialized program will gather leading operators, regulators, and compliance experts to examine the regulatory pressures and compliance challenges currently facing the North American gaming industry. Upcoming sessions will cover the growth of unregulated gaming formats, the balance between technological innovation and regulatory responsibility, and how operators are adjusting to newly implemented state regulations. “For too long, the industry has approached regulation and compliance from the wrong perspective,” said Rasmus Sojmark, Founder and CEO of SBC. “It should not be viewed as an afterthought or a restrictive barrier, but rather the top priority for any meaningful growth, whether that growth comes from market expansion or product integration. These sessions will show stakeholders how they can actually leverage regulation and compliance to their advantage.” The panel ‘Regulators Rising: How Oversight Is Shaping North American Gaming’ will examine how operators make critical decisions in an increasingly regulated industry environment. Speakers Will Griffiths (CEO, Level Media), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), and Dawn H Himel (Director, Louisiana Department of Justice) will share insights on how businesses are adapting to changing state regulations and iGaming frameworks, and what the rise of formats like prediction markets means for product strategy and risk management. The discussion will also explore how compliance teams balance commercial goals with regulatory demands, and what it takes to stay competitive as regulatory scrutiny intensifies. The session ‘Innovation vs Regulation:Finding CommonGround in Prediction Markets and Emerging Formats’ will help operators strike a balance between regulatory responsibility and player engagement. Experts Martin Lycka (Vice President Institutional Affairs, Oddin.gg), Matt Kane (Head of Legal, Betr), Joe Brennan (Co-Founder, Prime Sports), and Evan Davis (Managing Director, Head of Gaming Investment Banking, Jefferies LLC) will analyze the legal and ethical uncertainty surrounding emerging gaming formats, and outline how operators can develop engaging products while meeting evolving regulatory expectations. Focused on enforcement trends across the United States, the panel ‘Crackdown on Unregulated Gaming: Where States Draw the Line’ will center on how regulators and state authorities are responding to the growing presence of offshore betting sites and sweepstakes casinos. Legal specialists Jon Ford (Former Senator, Indiana State), Carl Herold (Director of Law Enforcement, Florida Gaming Control Commission), and George Rover (Managing Partner, Princeton Global Strategies) will discuss how states are defining illegal gaming, coordinating enforcement strategies, and what these developments mean for licensed operators working to maintain compliance. Beyond this dedicated track, compliance and regulation remain a core theme across the full conference agenda, shaping discussions around payments, emerging technologies, and new verticals such as prediction markets. From evolving crypto regulatory frameworks and payment innovation to the legal boundaries of event-based wagering, regulatory considerations are influencing how operators invest, build, and scale their operations. By bringing all these conversations together under one roof, SBC Summit Americas offers stakeholders a comprehensive overview of how regulation is redefining the North American gaming landscape and what it takes to stay ahead in an increasingly complex market. SBC Summit Americas will gather 10,000 industry stakeholders at the Broward County Convention Center in Fort Lauderdale from June 9-11. Get Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. Pass holders get access to the full conference agenda, show floor, complimentary food at our Food Festival and all our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Operator & Affiliate Passes: Operators and affiliates can apply for complimentary passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportsbook provider Kambi has made headway in the French market through a new collaboration with local operator Pari-Mutuel Urbain (PMU). In particular, Kambi will cater to French racing enthusiasts by utilizing PMU’s well-established user base and standing as one of the longest-running horse racing betting operators to power PMU’s fixed-odds online sportsbook. Although Kambi has been working with FDJ United since November 2025 to provide its Odds Feed+ product while FDJ United shifts to its own in-house end-to-end system, the company had not previously operated in France—meaning this partnership with PMU marks its debut in the market. “PMU is a powerhouse brand in European sports betting and the ideal partner for Kambi’s entry into France,” said Werner Becher, Kambi Group Chief Executive Officer. “Our Turnkey Sportsbook is purpose-built to help operators win in competitive and regulated markets, and we’re proud to bring our full breadth of technology and trading to the iconic PMU brand as we look to set a new benchmark for sports betting in France.” PMU aims to bolster its standing in France by rolling out Kambi’s Turnkey Sportsbook solution, which adds integrated AI-driven pricing, trading, and risk management features. These are complemented by Kambi’s exclusive high-tech platform and user experience (UX) equipped with cutting-edge innovations. Designed specifically for PMU’s users, Kambi will develop a custom front-end interface that effectively showcases the operator’s brand identity, helping PMU stand out from local competitors and maximize its customer retention potential. Olivier Pribile, PMU Chief Marketing, Product and e-Commerce Officer, added: “The partnership with Kambi is an important strategic step in PMU’s evolution as one of the leading sports betting operators in France. “Kambi’s turnkey sports betting solution will enable us to offer a betting experience that meets the highest market standards to our online customers. This is the first step in a major transformation of our multi-game offering that will take place soon and will allow PMU® to reposition itself as a leader in online gaming.” This collaboration is the most recent announcement from Kambi, indicating that the company is seeking to resume growth following a period of stagnation in 2025, as reflected in its latest financial reports. Having experienced an 8.2% year-over-year revenue decrease—falling from €176.4 million (£151.1 million) to €162 million—and a drop in full-year profit from €18.8 million to €8.1 million, these partnerships are set to be crucial for Kambi’s recovery efforts in 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A residential property in Zürich has appeared repeatedly in local law enforcement records, as the address has been raided yet again over illegal gambling activities. In an official press release, the Swiss Federal Casino Commission (ESBK) issued a joint announcement alongside the Zürich Cantonal Police, confirming that a property raid had been conducted and arrests had been made in connection with unlicensed poker operations held at the site. Upon arriving on the scene, authorities discovered four illegal poker tables set up, leading to the confiscation of €7,590 (£6589) and CHF 1,850 (£1,790) in cash, bags holding gaming chips, assorted IT equipment, and numerous mobile phones. Altogether 23 people were present at the address when the raid was executed, with officials confirming that three individuals have been arrested on suspicion of organizing illegal gambling, one of whom is the manager of the bar that also operates out of the same property. Notably, this marks the third time this same address has been raided since 2023. The ESBK further stated that it has launched three separate criminal proceedings, accusing the suspects of violating gambling regulations under the Swiss Gambling Act, which could also lead to anti-money laundering charges being filed if the three are found guilty. A violation of the Gambling Act rules alone can carry a maximum prison sentence of five years, paired with significant financial penalties for both organizations and private individuals. SBC News readers may recall a similar case from December last year, when the ESBK and police carried out another successful illegal gambling raid targeting two addresses in Switzerland. During that earlier operation, confiscated items included CHF 10,000 (£9,300) in cash, one poker table, slot machines, and multiple electronic devices. Another suspected ringleader was taken into custody at the time, with CHF 10,000 found on his person, which prompted a search of his private residence as well. An additional 25 people were also detained for questioning. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The relationship between British sports and the betting sector is undergoing a transformation, yet there is also a feeling of continuity as certain clubs seek new sponsors and others maintain their existing strategies within a revised regulatory environment. It is common knowledge that front-of-shirt sponsorship deals in the Premier League will conclude after this season (2025/26). It is also widely known that alliances between clubs and unlicensed operators are under threat due to a Department of Culture, Media and Sport (DCMS) consultation that is scrutinising these arrangements. This context clarifies why Everton and Fulham are, as per media accounts, altering their approach. Everton is searching for a new front-of-shirt sponsor to replace Stake, its partner of several years, while Fulham is seeking a substitute for SBOTOP. Sky News reports that both clubs are in discussions with CMC Markets, a London-based financial services company that also operates a spread betting platform. The firm holds regulatory approval from both the Financial Conduct Authority (FCA) and the UK Gambling Commission (UKGC). Nevertheless, because its main business is financial services, it might be excluded from the Premier League's upcoming voluntary prohibition on front-of-shirt betting sponsorships, which is scheduled to begin from the 2026/27 season. A not-so-new era of sponsorship? Everton's partnership with Stake, a global cryptocurrency betting company that left the UK market in February 2024, began in 2022. Fulham, on the other hand, entered a partnership with SBOTOP, an Asian-focused betting firm owned by Celton Manx, in 2023; this operator also departed the UK in 2025 after the TGP Europe white label network exodus last April. This situation leaves Everton and Fulham in a distinctive spot, as both are currently allied with unlicensed firms. Such arrangements are still technically allowed, provided the operators do not target UK-based customers—a condition that partners like Chelsea's 8xbet have taken notable steps to demonstrate. However, the future of these deals is uncertain and hinges on the outcome of the ongoing DCMS consultation. SBC News has contacted both Everton and Fulham for a statement regarding the media speculation. The reported negotiations with CMC Markets indicate that Premier League clubs remain interested in some form of involvement with the betting industry, even after agreeing to a self-imposed ban. Campaigners for gambling reform have demanded a complete prohibition on all sponsorship during the 2020-2023 review of the 2005 Gambling Act. Yet, a debate has emerged about whether financial services, trading, and cryptocurrency companies could step in to provide an alternative source of revenue that would be lost under a gambling sponsorship ban—the rumoured talks between Everton, Fulham, and CMC lend credibility to this idea. Broadening the scope of sponsorships However, the voluntary front-of-shirt ban, as the name implies, applies to only one category of sponsorship. It continues to permit sleeve partnerships, perimeter LED advertising, training kit deals, and social media collaborations. Deals between English clubs and unlicensed operators have faced significant criticism lately. However, partnerships with regulated gambling companies remain widespread, with Aston Villa and Betano, and West Ham and BoyleSports serving as two examples. In the latter case, the partners have been exploring methods to extract more value from their relationship beyond a logo on a shirt. West Ham has been running a 'Shirt Swap' stall at select matches, allowing fans to obtain free 2025/26 home and away shirts. The stall is returning for the club's FA Cup quarter-final match against Leeds United this Sunday (5 April) at the London Stadium. Supporters must bring an old shirt to exchange for a new 2025/26 season shirt; the stall will be open from 2pm until 4:30pm when the game begins. “From the very start of the season, we’ve been focused on enhancing the supporter experience in meaningful ways,” said Liam McKee, Head of Sponsorship at BoyleSports. “After such a strong response earlier this season, bringing the ‘Shirt Swap’ market stall back felt like a natural next step. We’re hoping that the event brings supporters good luck in this huge cup tie.” The sponsorship landscape is unquestionably evolving, but the specific changes will vary from one club to another. Some will replace betting partners with companies from other sectors, potentially those adjacent to betting like CMC Markets, or even prediction platforms if they achieve in Europe the same success seen in the US. For other clubs, involvement with betting will persist, but within the limits set by the front-of-shirt ban, the Gambling Act review's sponsorship Code of Conduct, and a potential DCMS prohibition on deals with unlicensed firms. Most importantly, the pressure on marketing budgets resulting from the UK's new tax system—effective tomorrow, 1 April—will make it crucial for operators to guarantee that any football sponsorship delivers good value for money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A recent nationwide study of UK university students has uncovered a nuanced trend in gambling behaviors, noting a decrease in the number of participants alongside an increase in spending among those who remain active. UK University Students Gamble Less Often but Spend More The research, which surveyed 2,000 students and was released in March 2026, indicates that approximately 65% of students participated in gambling during the previous year. This represents a significant decrease from historical participation rates. Conversely, financial stakes have grown, with the average weekly amount spent on gambling rising to slightly above GBP 50 ($66)—nearly twice the amount reported the year prior. The findings reveal a distinct gender disparity. Male students participate in gambling at a higher rate, with 75% reporting involvement, compared to just over 50% of female students. Sports betting is particularly prominent, with a significant number of male participants wagering online. Financial necessity appears to be a primary motivator for this trend. Over half of the students who gamble stated they do so with the aim of generating income, a reflection of wider economic challenges. It is believed that the combination of increasing living expenses and constrained budgets is driving some students to view gambling as a potential financial remedy. Simultaneously, the study underscores persistent dangers. One in five students who gamble is currently suffering from adverse effects related to their habits. Additional students fall into low- or moderate-risk groups, indicating that the potential for harm reaches beyond those currently in crisis. The consequences extend beyond monetary loss, as many participants noted that gambling has interfered with their social lives and academic success. Digital and Peer Pressures Drive Student Gambling The influence of digital media is also expanding. Social media platforms are influencing perceptions of gambling, with roughly one-third of participants admitting that online content motivates them to bet. Peer pressure continues to be a significant factor, helping to normalize gambling within student communities. On a more positive note, there is greater awareness of support resources, with more students indicating they know how to access help if required. Nevertheless, researchers stress that this development must be supported by more robust preventative strategies. The results suggest that universities and support groups need to adopt a more unified strategy. Proposed solutions include incorporating gambling awareness into student wellness initiatives, enhancing financial education, and tackling the impact of digital marketing. Ultimately, while the total number of students gambling may be shrinking, those who do participate are spending more and encountering serious risks, underscoring the changing landscape of this issue within the higher education sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A fresh legal challenge has emerged in the United States, subjecting some of the largest gaming corporations globally to increased scrutiny amid rising allegations that popular titles are intentionally designed to keep young players hooked. Lawsuit Alleges Major Games Are Designed to Hook Young Players Recently filed in a California federal court, the lawsuit names Roblox, Epic Games, Microsoft, and Mojang as defendants. The complaint was submitted by an 18-year-old who asserts that prolonged engagement with games like Roblox, Fortnite, and Minecraft resulted in a serious and enduring gaming addiction originating in his youth. According to court documents, he began gaming at age nine and eventually increased his play to sessions of up to 16 hours daily, experiencing withdrawal-like reactions when forced to stop. At its core, the lawsuit argues that developers utilize behavioral science to mold player habits. The filing alleges that the companies integrated mechanisms intended to maximize engagement, featuring erratic reward schedules, progression systems based on time spent, and algorithms promoting expenditure. These tactics are purported to drive playtime and in-game buying rather than improve the user experience. The complaint further contends that these design choices disproportionately impact minors. It references scientific studies indicating that younger users, with developing brains, struggle more to resist compulsive actions. Additionally, the filing asserts that < gaming addiction is a medically recognized condition, referencing classifications by major health bodies that categorize it with other behavioral disorders. Recent Legal Cases Highlight Monetization Risks in Popular Games In addition to the primary addiction allegations, the case highlights concerns regarding a lack of safeguards. It claims the companies knew of the dangers yet neglected to implement effective parental controls or clear warnings for years. Conversely, the lawsuit implies that profit-driven systems were prioritized, with microtransactions and extended play loops serving as key components of their business models. This legal proceeding is not an isolated event. In a distinct matter, a California judge permitted claims to proceed against the operator of a Roblox-linked gambling site that allowed users to wager virtual currency. The court determined there was adequate proof that the platform gained advantages from underage users participating in betting-style activities. Another lawsuit initiated earlier this year targets Valve regarding its implementation of loot boxes in titles like Counter-Strike. The plaintiffs contend that these paid mechanics mirror gambling, utilizing randomized rewards and visual cues intended to stimulate repeated buying, even with slim odds of valuable returns. Collectively, these lawsuits indicate a wider transformation in the perspective of regulators and courts on contemporary gaming ecosystems. Activities once viewed as innocuous entertainment are now being scrutinized under consumer protection frameworks, particularly where minors are concerned. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Premier League remains one of the most profitable sponsorship partners in global sports. However, next season will eliminate one of the most prominent aspects of that ecosystem, as gambling company logos will no longer appear on the front of matchday shirts. This modification is already impacting soccer club budgets, since locating an appropriate substitute is proving more difficult than anticipated. Soccer and Gambling Often Go Hand-in-Hand For years, betting brands paid a premium for shirt placement. The expense was justified, as jersey logos delivered significant value. These displays enhanced credibility, reached millions of supporters, and converted shirts into moving billboards. For clubs not among the elite, these agreements were essential to stay competitive. Now, replacing that income is proving troublesome. Lower-profile clubs such as West Ham United, Fulham, and AFC Bournemouth could feel the impact more severely. Lacking the widespread attraction of the so-called "Big Six," they depended on sponsorship agreements with gambling companies, which frequently offered more than traditional sponsors. Preliminary discussions with potential substitutes have underscored this gap, as upcoming deals might generate under half the revenue for these teams. Companies from industries other than gambling are more cautious, less inclined to make major sponsorship investments, and typically more discerning about which clubs they support. Meanwhile, the EFL Championship encounters no such problems. Without an equivalent prohibition, lower-division clubs continue to be heavily reliant on gambling sponsorships, providing exposure in a competitive but more permissive setting. Teams and Operators Are Shifting Strategies The Premier League's move aligns with increasing worries about the prominence of betting advertising, especially among younger fans. Critics argue that continuous exposure to gambling promotions via shirts, broadcasts, and online material has blurred the line between sport and betting. The league's choice to eliminate such content from its most prominent location reduces concerns while maintaining some connections. Clubs still possess many available options. Sleeve sponsorships, training apparel, and digital marketing campaigns continue to be worthwhile alternatives and can frequently prove more impactful. An increasing number of teams are leaning into content, including behind-the-scenes videos, social media snippets, and narratives featuring players. This transition provides sponsors with a new way to connect with supporters outside of game days. The gambling sector is also adapting rapidly. Certain brands are investigating more gradual onboarding methods, like free-to-play gaming and educational platforms, which emphasize user engagement over immediate betting. This strategy reflects how other regulated sectors have adapted to stricter marketing regulations by shifting their advertising methods rather than exiting the market entirely. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Atlantic City has moved past its period of crisis. Nevertheless, it remains in a transitional phase between recovery and autonomy, still reliant on external assistance. The municipality now faces challenging decisions regarding how to maintain its current momentum. In comments to The Press of Atlantic City, New Jersey Gov. Mikie Sherrill expressed guarded optimism, despite acknowledging persistent industry hurdles and internal state policy disputes. Reduced Debt May Signal Lasting Stability Years of state intervention from Trenton, coupled with assistance from the casino sector, have steadied Atlantic City’s fiscal situation following a prolonged era of financial deficits and legal disputes. Sustained policy efforts have successfully cut the city’s significant debt by more than half, dropping from approximately $500 million to roughly $228 million. This progress is now a primary factor in the city's strategic planning. New Jersey has extended its oversight of the city for another six years, retaining authority over major financial decisions even as local officials advocate for greater autonomy. While this framework has helped stabilize an economy that was once precarious, it has also restricted the city's capacity to determine its own path. “There was uncertainty, and there was constantly the city paying the casinos back, back and forth. It just felt very unstable, and that’s how we saw that huge debt.” New Jersey Gov. Mikie Sherrill Despite these limitations, credit rating agencies have acknowledged the city's improvements, restoring its investment-grade status for the first time in over ten years. Officials suggest this milestone could signal the start of a new growth phase. State legislators are also hopeful, noting that a solid financial base might allow for a review of how much of the city's revenue is allocated to debt repayment versus long-term development. Policy Debates Create Notable Uncertainty Gov. Mikie Sherrill contends that current stability was achieved at a price. Development projects were postponed, opportunities were missed, and debt reduction was frequently prioritized over economic expansion. There are indications of renewed interest, as developers are once again looking at Atlantic City, encouraged by lower risk profiles and the prospect of consistent progress. “It feels like there are a lot of great ideas, a lot of opportunity, a lot of people that want to invest in Atlantic City.” New Jersey Gov. Mikie Sherrill Despite general optimism, the state’s gaming environment remains volatile. Lawmakers in northern New Jersey have resumed discussions regarding the expansion of casino gaming closer to New York City to prevent residents from traveling out of state to gamble. However, Atlantic City officials view this as a major threat, warning that introducing new competition at this stage could jeopardize years of gradual recovery. Meanwhile, Atlantic County Executive Dennis Levinson has reopened the debate over who should shoulder the financial burden of the casino industry. He is advocating for a more equitable distribution of costs across New Jersey, arguing that the benefits of Atlantic City’s casinos extend well beyond the county’s borders. These conversations underscore a city in transition that must define its future role and establish plans for long-term growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Billionaire casino magnate and Houston Rockets owner Tilman Fertitta has reached an agreement to purchase the WNBA’s Connecticut Sun for $300 million, a record sum for the league, and move the franchise to Houston. Tilman Fertitta Will Purchase the Connecticut Sun The Connecticut Sun sale features significant casino industry connections, given the seller, Mohegan, runs the Mohegan Sun Casino in Connecticut, the venue that also hosts the WNBA team's home games. Separately, Fertitta Entertainment Inc., the owner of the Golden Nugget casinos, has been connected to recent speculation that Tilman Fertitta is seeking to buy Caesars Entertainment. He allegedly submitted a $34-per-share bid earlier this month, placing the company's equity value at approximately $7 billion. This bid for Caesars faces competition, however, including from activist investor Carl Icahn. It is reported that Fertitta and the casino company are now in a sole 45-day discussion window. Fertitta Entertainment possesses a lengthy and complex record of casino acquisitions and development projects, with the Caesars attempt representing the latest endeavor. Among the billionaire's most ambitious proposals was a 43-story tower featuring a casino, dining, recreational amenities, and more than 2,400 rooms on the Las Vegas Strip. He abandoned these plans last year after various concerns emerged regarding a potential conflict of interest. What Else Do We Know about the Deal? Returning to the Connecticut Sun acquisition – numerous specifics remain unclear. One point is that the team may be renamed the Comets, a founding WNBA franchise. Spearheaded by stars like Sheryl Swoopes, Cynthia Cooper, and Tina Thompson, the Comets secured four straight WNBA titles from 1997 to 2000. The franchise was dissolved after the 2008 season. Another uncertainty is the team's future location in Houston. Analysts believe the Toyota Center is the probable home arena, where they would share the facility with the Houston Rockets, a team the Fertitta family purchased for $2.2 billion in 2017. Furthermore, should the WNBA approve the Fertitta family's acquisition of the Sun, Golden Nugget sportsbooks are expected to cease accepting bets on WNBA contests. A prior example exists for this action, as Golden Nugget sportsbooks halted wagers on Rockets games after the family bought that team. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Flexifai, a payment technology firm focused on challenging markets, has rolled out an AI-powered routing engine designed to boost transaction approval rates in emerging economies. According to the company, a digital operator in Ghana saw its conversion rate climb from 43% to 73% within 30 days of launch — with no modifications to product design or checkout process. The improvement stemmed from three integrated features: intelligent routing, which picks payment routes using real-time performance data such as authorization rates and processing speed; cascading logic that sends failed transactions to backup providers; and automated retry systems that resubmit rejected payments before the user exits. The deployment in Ghana faced a unique infrastructure hurdle. Mobile money platforms in the region don't have the anti-fraud detection systems commonly found in card-payment setups. This made it hard for providers to spot fraudulent activity, like one user rapidly switching through numerous phone numbers or email addresses. Flexifai tackled this by creating alert systems focused on data points most linked to fraud: customer phone numbers, email addresses, and the order in which this information was sent. This method allowed large-scale pattern detection and generated organized reports that helped the operator spot potentially risky users and respond accordingly. “Ghana represents a market with an expanding digital economy and highly unpredictable payment infrastructure,” stated Sofiia, Head of Sales at Flexifai. “Routing technology that adjusts to these conditions in real time isn't just an add-on feature — it's fundamental to achieving conversion in such markets.” This same methodology has now been implemented in Kenya and Zambia, where mobile money systems similarly lack antifraud infrastructure. In both markets, Flexifai used data-driven pattern detection to create proactive fraud analysis where conventional PSP tools offered minimal insight. The routing engine analyzes various signals, such as user device type, IP address, geographic risk markers, banking activity patterns by time of day, issuer bank traits tracked at the BIN level, and current gateway capacity. Flexifai presently enables over 80 local payment options throughout Africa, Europe, Latin America, Australia, Canada, and New Zealand. Its African network encompasses mobile wallets like OPay, PalmPay, MTN MoMo, and Airtel, plus USSD channels, agent networks, immediate bank transfers, and open banking systems. The firm has local teams stationed in Lagos and throughout Latin America. The routing engine is operational and keeps integrating new data signals and payment providers as the platform grows. About Flexifai Flexifai provides AI-powered payment infrastructure tailored for challenging and emerging markets. The company delivers intelligent routing, cascading payment flows, real-time disbursements through partner networks spanning 150 countries, and access to local payment methods across Africa, Latin America, Europe, and Asia-Pacific. Flexifai runs local operations in Africa and Latin America to assist merchants needing specialized regional payment knowledge. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Star Entertainment Group has finalized a binding commitment for approximately AU$550 million (£285 million) in refinancing as it pursues a business turnaround. The Australian casino operator has entered into a binding commitment letter with funds managed by WhiteHawk Capital Partners to restructure its existing debt and enhance short-term liquidity. This agreement, signed on Friday, follows the company's H1 FY26 results released recently and is designed to stabilize its financial standing while supporting ongoing operations. The proposed refinancing involves a three-year facility totaling around $550 million, intended to fully repay existing group debt and provide additional liquidity. A minimum liquidity level of $50 million is stipulated for the initial 12 months post-financial close, increasing to $75 million between 12 and 18 months, and $100 million thereafter. Additional covenants include a minimum asset coverage ratio from December 2026 and a minimum EBITDA threshold from March 2027, along with standard reporting requirements and default clauses. An interest reserve account covering the first 12 months of interest payments will also be established as part of the financing structure. The completion of the refinancing is contingent upon several conditions, including regulatory approvals and the finalization of detailed financing documentation. A crucial condition is the successful disposal of The Star's stake in the Destination Brisbane Consortium (DBC), which is a component of the broader restructuring plan. The Star aims to finalize the refinancing by May 15, 2026, in line with conditions set by its existing senior lenders in February for a waiver. The Star seeking a path to recovery This refinancing marks a significant step for The Star as it works to alleviate immediate financial pressures and ensure sufficient liquidity for continued operations. Despite reporting a loss of approximately $75 million for the year in its FY25 results, the business remains optimistic about its future prospects. Bruce Mathieson Jnr, who took over as Chief Executive Officer in December, has outlined plans to reassess the operator's resourcing structure and strategy, and has indicated that the corporate office is undergoing streamlining. Results from February revealed that the latter half of 2025, during which Bally’s Corporation acquired a majority 56.7% stake, generated net revenue of $585 million, a 10% decrease year-on-year. By securing additional funding and restructuring its debt, The Star is aiming to establish a more stable financial foundation as it proceeds with asset sales and operational adjustments. While the refinancing offers immediate support, its successful conclusion depends on meeting regulatory and transactional milestones in the coming weeks. The company has also faced challenges on the Australian Securities Exchange (ASX) this year, with its shares declining by nearly 30% in 2026 to $0.12. Regulatory scrutiny in Australia is also contributing to the current difficulties faced by The Star, adding to the pressures on the business. However, securing this funding could signal the beginning of a turnaround for the 15-year-old company, which has established itself as a significant player in the Australian market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The US gaming industry is expanding rapidly, yet the pace of regulatory change is even quicker. With states enhancing their oversight and enforcement actions increasing, operators in the sweepstakes and prediction markets face mounting pressure to maintain compliance within an environment that is constantly evolving. Broadcasting live tomorrow, Tuesday, 31 March, SBC Webinars, in collaboration with Vector Solutions and a panel of specialists, will analyze the current priorities. The webinar is designed to provide a clear perspective on the newest regulatory developments, the most significant compliance threats, and the tactics operators must employ to maintain a competitive edge. As scrutiny grows more intense, this represents a pivotal time for companies to grasp the market's direction and the necessary countermeasures. The panel of experts features: Tod Grossman, Director of Gaming Regulatory Compliance at PrizePicks Tom Nightingale, Senior Journalist at Canadian Gaming Business and SBC Americas Katie Lever, General Counsel and Chief Administrative Officer at Great Canadian Entertainment Event Details:Tuesday, 31 March1600 BST | 1200 EST | 0900 PST Registration is currently available. Capacity is restricted and interest is significant. [Register Here] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A newly established trade body, composed of the largest associations in the region, will provide the Balkan gambling sector with unified international representation. Following a joint proposal from the Serbian and Bulgarian national gambling associations, a Memorandum of Cooperation was signed in Belgrade by a total of seven industry organizations. The signatories include Serbia’s AGOS and Bulgaria’s AOGGAB respectively, alongside Croatia’s HUPIS, Romania’s ROMSLOT, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and North Macedonia’s MAK GEJMING. Operating under the name Balkan Gaming Federation (BGF), these associations—representing gaming stakeholders such as online and land-based operators, suppliers, and manufacturers—will promote the region’s emerging markets while maintaining close internal collaboration to align their goals. The founding document outlines several areas of cooperation, including combating illegal gambling, fostering healthy competition, sharing best practices, engaging in legislative discussions, attracting investments, and organizing joint events. Within the broader European gambling sector, it is notable that several of the BGF’s founding associations are members of the European Gaming and Amusement Federation (EUROMAT). As a result, the BGF is expected to function as a regional cluster within EUROMAT, while retaining a distinct identity that specifically represents the Balkan region. Balkans as a hotbed of regulatory development The formation of the BGF coincides with a period of significant regulatory changes across the Balkan region. In Serbia, the government recently introduced a major legislative update allowing domestically licensed operators to offer jackpots, incentivizing players to use the regulated market and ultimately boosting channelization rates. Bulgaria is currently facing political pressure from within the government to further restrict the gambling sector by raising the minimum legal age from 18 to 21, less than two years after the nation’s gambling legislation underwent its most substantial overhaul in decades. Similar developments are evident in Romania, where the new President of the country’s gambling regulator has initiated rapid collaborative efforts with policymakers to revamp the gambling sector in favor of stronger player protection policies.In Montenegro, the gambling industry recently clashed with the government over a poorly executed attempt to alter the taxation system, which lacked supporting evidence and a clear assessment of its future impact. Croatia is in the process of rolling out a planned package of gambling reforms, with the first change being the launch of a new self-exclusion scheme. In North Macedonia, significant reforms appear imminent, driven by an outspoken Prime Minister who supports increased restrictions on the gambling industry. Meanwhile, discussions are intensifying in Bosnia and Herzegovina that could potentially lead to the abolition of the VAT exemption currently enjoyed by the gambling sector. Given the numerous concurrent regulatory changes, the establishment of an organization like the BGF to help navigate legislative complexities will certainly be a welcome step for all industry stakeholders involved in the Balkans. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Californians should stay alert, as the latest SuperLotto Plus grand prize winner bought their ticket at the 7-Eleven on Central Avenue. The individual won $10 million but will stay anonymous under state laws. Still, the lottery shared details of the win, including the numbers 4, 31, 33, 41, 43, and a mega number of 25, with the recent win causing the jackpot to reset to $7 million. This is far from the largest win in the Golden State this year, as a $204.5 million jackpot was won in Powerball in early 2026, with the winner choosing the $91.6 million lump sum. Another SuperLotto Plus jackpot was claimed earlier in February, with the winner taking $50 million. March also saw a $32 million SuperLotto winner, ending a three-month stretch without top prize winners. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Virgin Bet has debuted in South Africa, representing its initial foray beyond the UK market as part of its global growth strategy. Since arriving in 2019, the LiveScore Group subsidiary has become a prominent name within the UK's wagering sector. The expansion into South Africa is a calculated decision, targeting a region characterized by high sports interest and a rising appetite for licensed betting options. This development follows the group's established footprint in Africa, where LiveScore Bet already operates in Nigeria. The African continent is increasingly becoming a focal point for the international gaming industry. Virgin Bet has placed a strong emphasis on player safety for its South African debut. The virginbet.co.za site features various responsible gambling tools, including deposit caps, cooling-off periods, and self-exclusion options, along with strict age verification. To facilitate its entry, the company has put together a local management team to drive long-term success, including the naming of Gail Odgers as Head of Marketing. “Debuting in South Africa marks a significant milestone for our team,” stated Odgers. “At Virgin Bet, our philosophy of ‘A Good Bet’ involves providing top-tier experiences for our users while prioritizing our obligations to players and the wider community. “Sport is deeply ingrained in South African culture. Whether it is rugby, cricket, or football, it is a constant topic of discussion. That level of enthusiasm makes this a very appealing market for us. “Our objective is to improve that fan experience in a safe manner, providing great moments and rewards while maintaining high standards for responsible play from the start. We are dedicated to establishing trust and introducing Virgin Bet as a brand South Africans can rely on.” Will Virgin Bet leverage sponsorships once more? The operator intends to provide a variety of sports markets and promotional offers, alongside perks connected to the broader Virgin brand network. The company has heavily utilized marketing since its UK inception, securing major deals such as its partnership with TNT Sports for **UEFA Europa League** and **UEFA Conference League** broadcasts, as well as sponsoring several high-profile horse racing events across the UK and Ireland. The South African launch comes at a time of regulatory shifts. Data from the National Gambling Board of South Africa indicates that 66% of adults now participate in online gambling, a significant increase from 30% in 2017. Consequently, the government has suggested increasing the national tax on online gambling earnings to 20%. While the region offers significant potential, new operators may find themselves navigating a landscape of increasing legislative oversight. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As facial recognition technology becomes more advanced and cost-effective, casinos are increasingly deploying it to spot potential threats, with a rising number of Las Vegas venues adopting the technology. Why Are Casinos Adopting Facial Recognition? Casinos generally run hundreds of cameras across their extensive premises, making it unfeasible for human staff to monitor and spot every potential issue in real time. Mehmet Erdem, a hospitality professor at the University of Nevada, Las Vegas, noted that this software is more commonly utilized in settings where significant sums of money change hands, like casinos. He further mentioned that facial recognition software can analyze behavioral signals, such as a person’s mood and whether a player seems happy or distressed. Erdem added that if someone is on the verge of starting a fight or brandishes a weapon, the system should instantly notify security, potentially stopping the situation from worsening into something problematic. Numerous companies are also developing facial recognition technology. Among them, Xallient drew attention last year by announcing plans to integrate its software into slot machines. The firm stated this could enhance casino operations and enable real-time tracking of the players the casino is targeting. What Potential Issues Could Such Systems Have? George Bebis, director of the University of Nevada, Reno’s Computer Vision Laboratory, acknowledges the technology’s value but points out that casinos are not optimal settings for accurate identification. He explained that comparisons often rely on low-resolution security footage captured under poor lighting conditions. Bebis also clarified that a human should remain part of the process. He stated that once an AI system flags someone, a verification step must follow, and this should be carried out by an expert—not a security staff member or responding police officer. He added that only a forensic investigator with expertise in facial recognition can reliably confirm if a software-identified match is accurate. Instances where facial recognition systems have incorrectly flagged individuals are not uncommon. Such is the case of a Reno truck driver who was arrested in 2023 when the system of the Peppermill Casino in Reno, Nevada, matched him to someone previously banned from the premises. Despite these cases and concerns raised by his colleagues, Erdem noted that human judgment might lead to even more errors, even as the software unavoidably generates false positives. He highlighted that there are many instances where juries have wrongly convicted people based on eyewitness accounts, adding that humans tend to err more than technology. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Significant news has emerged from New Jersey, where a single holder of a Jersey Cash 5 lottery ticket secured the top prize on Friday, March 27. This player was the sole winner in the draw to achieve the top prize, which totaled $621,931. The winning numbers were 12, 15, 20, 22, and 25, with an XTRA multiplier of X3 and the Bullseye number being 20. The following day, another jackpot was claimed, with two separate tickets splitting a prize pool of $150,000. This recent win follows a $3.4-million jackpot claimed earlier in the month and another seven-figure prize of $1.7 million on March 21. Jersey Cash 5 continues to be a popular game in the region, having awarded four jackpots this month. With odds of 1 in 1,221,759 for matching all five numbers, it is considered a relatively accessible game to play and win compared to other lottery offerings. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A fresh wave of excitement has swept through Thunder Valley Casino Resort as a lucky guest transformed a modest $10 slot bet into a massive windfall. The player turned that small stake into a life-changing $230,069 jackpot. Management at the casino celebrated the major payout, sharing the news to underscore the property's reputation and the regular occurrence of significant wins at Thunder Valley. Reflecting on the recent success, Dawn Clayton, general manager of Thunder Valley, expressed her enthusiasm for presenting the substantial prize to the winner: “This is what makes Thunder Valley so special. You come for a fun night out, and suddenly you are part of something unforgettable. Those moments happen here every day.” “What makes nights like this so special is that the excitement is happening throughout the entire property. Whether it is on the casino floor or in the bingo hall, our guests are part of something memorable,” she added. The winning streak extended beyond the slot machines that evening, as another visitor claimed $118,738 after hitting the Thunder Jackpot in the bingo hall. This follows a trend of high-value payouts at the resort, including a similar success story from early December. During that previous event, a guest walked away with a $212,595 progressive jackpot. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.