Bwin Faces Fine in Denmark for Misleading “Risk-Free” Promotion iGame

Bwin Faces Fine in Denmark for Misleading “Risk-Free” Promotion

(AsiaGameHub) - Entain’s Bwin brand has been fined in Denmark over a gambling campaign that advertised "risk-free" bets to customers. Beyond being potentially harmful, the campaign was deceptive because the so-called risk-free bets were not truly without risk. There Were Some Strings Attached A $77,200 fine was imposed on Entain’s local subsidiary, ElectraWorks Limited, following a marketing campaign that promised customers "risk-free" bets. The campaign was linked to a promotion enabling players to place wagers of up to DKK 500 ($77) or DKK 1,000 ($154) as "risk-free." However, in reality, players were not given actual refunds; instead, they received their lost bet as a free betting token. Moreover, if wagers made using these free betting tokens resulted in a win, only the net difference would be paid out, not the full amount. This scenario played out for one customer, who placed a DKK 1,000 bet on bwin.dk, lost, and received a free bet. After using the free bet, he won, but the payout was just DKK 15 ($2.32). A court complaint was then filed, and ElectraWorks ultimately pleaded guilty. The Company Pleaded Guilty and Was Fined The initial fine was set at DKK 1 million, considering the seriousness of the violation and that these promotions ran for multiple years, targeting potentially vulnerable groups. However, the penalty was later reduced by half to DKK 500,000 ($77,200) because of various delays. The fine was calculated based on the funds ElectraWorks allocated to the campaign. Meanwhile, consumer ombudsman Torben Jensen stressed that when gambling companies claim to offer risk-free gambling, it must be genuinely risk-free and not subject customers to any financial risk. Consequently, ElectraWorks’ campaign can be deemed clearly misleading, as players were indeed at risk of losing money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Formula 1 renews Allwyn partnership following 1.8 billion TV views in 2025 iGame

Formula 1 renews Allwyn partnership following 1.8 billion TV views in 2025

(AsiaGameHub) - Formula 1 has prolonged its partnership with Allwyn via a new multi-year agreement, following a successful first season of collaboration. The sport has seen rapid global expansion in recent years, and this deal comes after a season in which it reached 827 million fans and achieved a cumulative global TV audience of 1.8 billion. The extended partnership with the UK’s National Lottery operator focuses on boosting fan engagement through digital channels. “We’re delighted to be expanding and enhancing our partnership with Allwyn, bringing benefits to our fans and the communities where we race,” said Emily Prazer, Chief Commercial Officer, Formula 1. “Our work with Allwyn reflects our shared commitment to creating a positive legacy and using innovation to deliver new fan experiences—both for those watching from home and at our global events. “Allwyn is a strong and valued partner to Formula 1, contributing to the growth of the sport and benefiting the people it reaches worldwide.” Trends continue for Allwyn and Formula 1 A key new element is Allwyn’s integration into the Formula 1 Predict platform, where fans can predict race outcomes during a Grand Prix weekend. The new “Allwyn League” will offer prizes including race tickets, Paddock Club access, and exclusive memorabilia, while the company will have increased visibility during the formation lap of selected races throughout the season. The Formula 1 Allwyn Global Community Awards programme, launched in 2025, will expand in 2026 to support up to eight organizations across host cities—doubling the number of beneficiaries from its first year. Pavel Turek, Chief Officer of Global Partnerships at Allwyn, said: “We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date. “By continuing our collaboration, we are reaffirming our shared belief in the power of Formula 1 to reach and inspire a global audience. “This next chapter allows us to deepen that connection further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap, and the expansion of our Formula 1 Allwyn Global Community Award programme. “We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.” Allwyn is just one of many industry operators to have engaged with Formula 1 in recent years, having already partnered with the McLaren team. Earlier this month, Super Group-owned Betway was announced as the first official betting operator of the sport in a multi-year partnership. Before that, the company had also launched a branding partnership with the Atlassian Williams Racing team. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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DraftKings Unveils Historical Betting Product DK Replay in Oregon iGame

DraftKings Unveils Historical Betting Product DK Replay in Oregon

(AsiaGameHub) - U.S. sports betting giant DraftKings has introduced a new product named DK Replay. This offering will first be accessible in Oregon and will capitalize on the thrill of historical betting markets focused on Major League Baseball. DK Replay Goes Live in Oregon Yesterday, DraftKings rolled out DK Replay in Oregon, giving MLB fans a fresh way to engage with sports betting. The product enables qualified users to place pitch-by-pitch bets on hundreds of thousands of past plate appearances. The launch of DK Replay received approval from the Oregon Lottery and is available via the most recent update of the DraftKings Sportsbook app. DraftKings noted that DK Replay lets users bet on “anonymized MLB plate appearances from recent seasons.” Once users open the feature, they’ll see an anonymous pitcher-batter matchup. Athletes are categorized as bronze, silver, or gold based on key statistics from the original game, helping users evaluate the matchup. Users get the chance to bet on whether the next pitch will be a ball, strike, or result in play. Following this, the outcome is shown and the bet is scored. Once the user completes the entire plate appearance or fails to bet before the pitch clock expires, full details of the matchup—including the athletes’ names and original game info—are disclosed. A Novel Way to Enjoy Betting Initially, DK Replay will be restricted to users in Oregon. But the company mentioned in its announcement that it’s looking into expanding the product to other markets as well. Corey Gottlieb, chief product officer at DraftKings, shared his thoughts on the launch, stating that it will offer MLB fans a unique experience. DK Replay offers a new experience for our customers, allowing them to tap into the excitement of pitch-by-pitch betting in a unique historical environment. With DK Replay, we’re able to offer an experience that will allow customers to enjoy their favorite sports no matter the time of year. Corey Gottlieb, CPO, DraftKings Similar to all other DraftKings products, DK Replay is supported by the company’s standard set of responsible gaming tools, which let users monitor their activity, set spending limits, and prevent overspending. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Gambling.com Announces Major Leadership Transitions Ahead of AGM iGame

Gambling.com Announces Major Leadership Transitions Ahead of AGM

(AsiaGameHub) - Gambling.com Group, a premier gaming affiliate, has declared that Charles Gillespie, its co-founder, CEO, and chair, will transition to the role of executive chair. Concurrently, Kevin McCrystle, co-founder and current chief operating officer, will be promoted to CEO. These changes will become official following the company's imminent Annual General Meeting. Leadership Transition Marks New Growth Chapter The company commended Gillespie's exceptional guidance, which propelled its evolution from a startup concept to a dominant affiliate and the first publicly listed online gambling affiliate in the United States. Michael Quartieri, the group's lead independent director, stated that Gillespie's foresight and two-decade service as CEO have established him as "one of the longest-serving and most successful CEOs in online gambling history." Quartieri expressed gratitude for Gillespie's tenure as CEO and anticipation for his contributions as executive chair. Quartieri also lauded McCrystle as an "exceptional leader," affirming his suitability for the chief executive position. Founders Express Commitment to Company's Future McCrystle remarked on his new appointment, stating he is honored by the board's significant confidence and is eager to assume the CEO role to guide the company's next stage of development. While we advance our strategic plans, I am excited to assume the CEO position and steer the entire Company with our founder-led values, optimally preparing Gambling.com Group for sustained expansion. Kevin McCrystle, CEO appointee, Gambling.com Gillespie noted that Gambling.com has been central to his adult life and holds great personal significance. He expressed his satisfaction at the chance to continue shaping the business together with Kevin. As we expand our sports data services, transform our marketing operations, and adopt an AI-driven approach, the timing is ideal to renew our leadership structure and empower our most capable leader to fully direct all business divisions. Charles Gillespie, executive chair appointee, Gambling.com The company announced that both founders will co-host the Q1 2026 earnings conference call, scheduled for mid-May 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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California Player Wins $3.665 Million in Mega Millions iGame

California Player Wins $3.665 Million in Mega Millions

(AsiaGameHub) - Per the California State Lottery, a fortunate player took home $3.665 million by matching the five winning numbers—4, 13, 52, 53, and 69—on a Mega Millions ticket purchased at Chill Out Smoke Shop in Torrance. The winner walks away with more than $3.6 million. The shop, situated at 4437 Sepulveda Blvd., Suite B, in […] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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EGBA warns Brussels about rampant offshore gambling iGame

EGBA warns Brussels about rampant offshore gambling

(AsiaGameHub) - Europe's gambling industry is taking an active role in the European Commission's (EC) initiative to combat online fraud throughout the continent. Early this year, the EC started developing an action plan designed to enhance cross-border cooperation among member states in tackling online organised crime. To build a comprehensive strategy, the EC invited stakeholders to provide feedback and share best practices for combating fraud schemes, including gambling industry representatives who have long been fighting the black market. As a sector representative, the European Gaming and Betting Association (EGBA) responded to the EC's request for input by highlighting how illegal gambling providers target unsuspecting players by masquerading as licensed operators. To support its position, EGBA provided evidence including websites with domain names that closely mimic those of legitimate operators, exploiting the regulated market's reputation. Additional evidence revealed illegal mobile gambling apps on Google and Apple platforms, black market promotions on social media, and phishing schemes. The trade association also reminded the EC that illegal gambling platforms accounted for approximately 27%, or €18 billion, of Europe's total online gambling market GGR in 2025. This exposes players to considerable risk, as these platforms lack the protections offered by licensed operators and instead heighten the risk of identity theft, financial losses, and problem gambling. Dr Ekaterina Hartmann, Director of Legal and Regulatory Affairs at EGBA, stated: "Our collected evidence demonstrates how fraudsters are systematically exploiting consumer trust in the licensed gambling sector, endangering European consumers and enabling the illegal online gambling market to expand. "From counterfeit websites and fraudulent applications to phishing operations and social media fraud, these threats resurface as fast as they are removed. Piecemeal national responses to such fraud are insufficient – we require coordinated EU-wide action to prevent consumers and legitimate operators from facing an uphill struggle against fraud." The EC's Action Plan on Combating Online Fraud is anticipated to be adopted in the second quarter of 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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New Jersey Moves Forward With a Bill Seeking to Ban Microbets iGame

New Jersey Moves Forward With a Bill Seeking to Ban Microbets

(AsiaGameHub) - Supported by Senators Paul Moriarty and Patrick Diegnan, a New Jersey Senate committee has advanced Senate Bill 2160, which aims to ban “microbets.” These wagers allow gamblers to bet on the specific outcome of the very next play or action within a game. New Jersey Senate Moves Legislation Forward On March 23, the Senate State Government, Wagering, Tourism, and Historic Preservation Committee voted in favor of Senate Bill 2160. A comparable measure was previously introduced last year by Assemblyman Dan Hutchison. The current bill provides examples of microbets, such as betting on whether a specific baseball pitch will be a strike or if the next football play will be a pass or a run. If enacted, the legislation would prevent New Jersey sportsbooks from offering or accepting these types of wagers. Violations would be treated as a disorderly persons offense, resulting in fines between $500 and $1,000 for every instance. Sen. Moriarty claimed that microbets are more open to manipulation than bets on overall game results, particularly by insiders who might have prior knowledge of how a specific play will turn out. He argued this could mislead and disadvantage typical bettors. Moriarty further observed that these bets can be highly addictive due to their focus on immediate results and fast payouts. This allows individuals to place many bets in a short window, potentially encouraging a cycle of impulsive and financially reckless behavior. Additionally, Diegnan remarked that while gambling is already addictive, providing constant opportunities for in-game wagering makes microbets even more hazardous. He stated that these bets prompt people to spend more time and money on gambling, creating a dangerous path that often leads to addiction and major financial losses. Arguments Against the Proposed Ban Sen. Vincent Polistina argued that banning in-person microbets at Atlantic City casinos would put them at a competitive disadvantage against venues in Philadelphia, where such betting remains legal. He expressed concern that residents would be barred from an activity that is available nearby. Meanwhile, Zachary Kahn, representing the Sports Betting Alliance (SBA), testified that outlawing microbets would eliminate consumer protections and push gamblers toward unregulated platforms. He cautioned that removing these options could drive users to the illegal market, which lacks tools for responsible and problem gambling. Since the bill is being discussed in 2025, it may take significant time before it is either signed into law or abandoned. New Jersey lawmakers often take time to reach agreements on gambling-related issues. For instance, Gov. Sherrill recently called for legislators to agree on casino smoking regulations by the end of 2026, a matter that has been under debate for several years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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California Player Takes Home $3.665M in Mega Millions iGame

California Player Takes Home $3.665M in Mega Millions

(AsiaGameHub) - The California State Lottery has announced that a fortunate player has won $3.665 million by matching the five winning numbers—4, 13, 52, 53, and 69—on a Mega Millions ticket bought at the Chill Out Smoke Shop in Torrance. Winner Walks Away with Over $3.6 Million The winning ticket was sold at the shop, situated at 4437 Sepulveda Blvd., Suite B, in Torrance. The still-unidentified player correctly matched five of the six winning numbers, only missing the Mega Ball, which was 10. Hitting the five main numbers is an exceptional stroke of luck, with odds of one in 12,629,232, as stated on the California Lottery website. This California winner was not alone; a player in New Jersey also won a prize by matching all five numbers. However, since no one matched all six numbers, the jackpot remains unclaimed. Following the latest drawing without a jackpot winner, the top prize has grown to $70 million. The previous Mega Millions jackpot was won on March 10 by a player who chose the anonymous nickname “Lucky Lady” and secured an astonishing $536 million. Beware of Scams, the California State Lottery Says The California State Lottery reports that as the Mega Millions jackpot increases, so does the number of scammers attempting to exploit the public excitement. Officials are cautioning players to be alert after a rise in scam reports from victims and law enforcement. Authorities note that fraudsters are more frequently posing as lottery officials or asserting connections to winners to steal money or sensitive data. They stress that authentic lottery notifications never come via unsolicited calls or texts and have advised the public to be wary of any suspicious contact asking for payments or personal information. Such communications typically claim that a prize is on hold until taxes or fees are paid and often use high-pressure tactics to force a quick response. The California State Lottery clarified that winners are never contacted out of the blue. The organization does not send unsolicited emails, texts, messages, or calls announcing a win. Additionally, legitimate winners are never asked to pay any fees or taxes upfront to collect their prize. The next Mega Millions drawing is scheduled for Friday, March 27. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Bwin’s Danish site fined £57,000 amid talks of an advertising ban iGame

Bwin’s Danish site fined £57,000 amid talks of an advertising ban

(AsiaGameHub) - The operator of bwin's Danish domain, part of Entain's international sportsbook portfolio, has been fined for breaching national marketing regulations. The Copenhagen City Court imposed a DKK 500,000 (£57,000) penalty following a Consumer Ombudsman complaint regarding ElectraWorks' promotional campaign. The campaign, run by ElectraWorks as operator of the Danish bwin site, was a 'Risk-Free Gambling' promotion. The Ombudsman reported it to Danish police as misleading in 2024 after a consumer complaint. The promotion featured the slogan 'risk free gambling up to 1000 DKK'. After viewing the ad, a consumer placed a DKK 1,000 bet on bwin.dk that lost. After getting a DKK 1,000 free bet, the customer made a second wager that won. However, they complained to the Ombudsman after receiving just DKK 15 in winnings. Both consumer and Ombudsman argue the ad was misleading because the customer finished with less money than started, contradicting the 'risk-free' claim. Torben Jensen, the Consumer Ombudsman, said: "When a gambling firm advertises 'risk-free' betting, consumers should face no financial risk. "I must therefore emphasize that marketing games as 'risk-free' is clearly misleading if consumers can lose money." Ads on Danish political agenda The Court further ruled that bwin's actions constituted 'illegal marketing' under the Marketing Practices Act, which bans advertising that may mislead typical consumers. The court noted 'illegal marketing had occurred for several years', targeting games at young people to attract new customers, requiring extra caution. This fine comes as Denmark overhauls gambling advertising laws to improve consumer protection in its regulatory framework. Denmark re-regulated its gambling market in 2012, ending the Danske Spil state monopoly. Since then, many operators have launched, including LeoVegas (running BetMGM and Nye Expekt sportsbooks), Unibet, bet365 and Stake. The overhaul, led by Taxation Minister Ane Halsboe-Jørgensen, will likely ban marketing during sports events and in public spaces. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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PGCB Imposes Fine and Excludes Players from BetMGM iGame

PGCB Imposes Fine and Excludes Players from BetMGM

(AsiaGameHub) - The Pennsylvania Gaming Control Board (PGCB) has imposed a fine on BetMGM due to inadequate anti-fraud and know-your-customer procedures across its betting platforms. Additionally, the regulatory body announced that it has placed several individuals on its involuntary exclusion lists for various reasons, including leaving children unattended while gambling. BetMGM’s Lax KYC Protocols Were Exploited by Fraud Rings The PGCB stated that its members approved a consent agreement presented by the board’s Office of Enforcement Counsel, resulting in a $100,000 fine for BetMGM. The regulatory body explained that the fine stems from BetMGM’s insufficient efforts to prevent fraudulent behavior on its BetMGM and Borgata platforms. These failures included deficient KYC protocols, which allowed certain individuals to create multiple accounts using the credentials of others. The PGCB noted that these fraudulent accounts were most frequently accessed via stolen or fraudulently obtained funds. The consent agreement identified four fraudulent rings that operated for multiple months and collectively wagered nearly $2 million. These were as follows: 1. operated for approximately 25 months until January 2024. A total of 1,567 accounts were created using personal identifying information of other individuals and wagered $229,580. 2. operated for approximately 34 months until November 2024. There was a total of 34 accounts created using personal identifying information of other individuals, resulting in $14,598 of combined wagering. 3. operated for approximately 29 months until November 2023 with 119 accounts created using personal identifying information of other individuals. The ring wagered $895,092 through these accounts. 4. operated for approximately 19 months until December 2023. This ring created 304 accounts using personal identifying information of other individuals and used them to wager $867,910. PGCB Bans 4 Adults from Gambling for Leaving Children Unattended Beyond the fine, the PGCB announced that its members also placed 16 individuals on various involuntary exclusion lists, preventing them from gambling in the state. Four of these were individuals accused of leaving a minor unattended while gambling. One case involved a male patron who left an 11-year-old in a vehicle in the parking lot of Hollywood Casino York for almost an hour. Another man left a 5-year-old in a vehicle—this time in the parking lot of Rivers Casino Philadelphia—for 17 minutes. The third case involved a man who left a 9-year-old in the parking lot at Rivers Casino Philadelphia for over an hour. The final man placed on the involuntary exclusion list left two minors, aged 7 and 12, in a vehicle in the parking lot of Parx Casino for a little over half an hour. The PGCB reminded casino patrons that leaving a minor unattended is strictly forbidden, as it exposes the child to potential risks. Because of this, the board continues to promote its awareness campaign, Don’t Gamble with Kids. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SBC Summit Malta 2026 to Address Modern Marketing’s Biggest Questions iGame

SBC Summit Malta 2026 to Address Modern Marketing’s Biggest Questions

(AsiaGameHub) - SBC Summit Malta 2026 will include a specialized marketing track designed to assist brands in evolving their acquisition and engagement strategies for the modern age. As regulatory environments tighten and media channels multiply, marketing has become one of the gaming industry's most intricate sectors. Teams are no longer merely fighting for visibility; they are operating within a landscape defined by constraints and rapid evolution. Scheduled for 29-30 April, attendees will hear from CEOs, CMOs, and marketing experts as they address the primary hurdles of modern marketing, including rising costs, changing player habits, and the increasing impact of AI and data. The agenda is divided into two distinct segments. Marketing Unplugged, held on Wednesday 29 April, will focus on the strategic mindset required to solve the industry's major marketing issues, while Marketing in Action, on Thursday 30 April, will provide workshops centered on practical execution. “Marketing departments are facing unprecedented pressure as costs climb and the room for error diminishes,” noted Rasmus Sojmark, Founder and CEO of SBC. “By offering various learning styles, this stage enables participants to grasp modern marketing theories and apply them through hands-on practice.” Marketing Unplugged will utilize diverse formats like CEO fireside chats, masterclasses, and live campaign reviews to promote deep engagement and discussion. Discussions will cover Malta’s status as a global gaming center, leadership insights from CEOs, and campaign teardowns by CMOs. Experts will also discuss AI regulatory frameworks and the changing landscape of search. Malta: The Global Gaming Powerhouse The CEO Chat Show: Leadership Insights AI Under the Microscope: Regulation and Responsibility Marketing Channels: Balancing Spend and Savings for 2026–2027 The CMO Review: Live Campaign Analysis SEO Trilogy Marketing in Action will transition from theory to practice, featuring interactive workshops where attendees can develop and test frameworks for immediate use. Participants will explore narrative-driven messaging, loyalty frameworks, and the psychological aspects of branding. Sessions will also demonstrate how AI and data can enhance campaign results and provide a competitive edge. Media & Messaging: Storytelling in a Regulated Era Player Retention and Loyalty: Maximizing Lifetime Value Branding and Psychology: Capturing Market Share AI and Data-Driven Marketing: Optimizing Campaigns Speakers appearing throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group). SBC Summit Malta 2026 is set for 28–30 April at the InterContinental Malta, expecting 6,000 industry professionals. The event also features tracks on product, regulation, affiliation, and leadership. Register for SBC Summit Malta The VIP Event Pass is available for €600, providing full access to the three-day conference and exhibition. Expo+ Passes are €150, while operators and affiliates can apply for complimentary entry via the official links. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Playtech Sees Revenue Decline Despite Growth in US Markets iGame

Playtech Sees Revenue Decline Despite Growth in US Markets

(AsiaGameHub) - The most recent FY25 financial results from Playtech Group have shown that the company is lagging in B2B revenue during a period when it is moving away from B2C operations. B2B revenue from last year's trading amounted to €688.3m, a 9% decrease from the €754.3m recorded in 2024. Adjusted EBITDA fell by 36% to €141.4m compared to FY24's €222m, while post-tax profit was €44.2m – a 28% year-on-year decline. The key factor affecting performance was the revised Caliente Interactive agreement at the end of 2024, under which Playtech ceased receiving extra B2B service fees in the first half of 2025 and began receiving dividend payments as a 30.8% equity stakeholder from the second half onward. Strategic regional priorities In contrast to the B2B revenue figures, B2C operational revenue stood at €78.5m (FY24: €97.8m), influenced by the €2.3bn sale of Italian gambling major Snaitech to Flutter Entertainment, along with a further B2C scaling back in Germany through the sale of domestic brand HAPPYBET. Nonetheless, a significant bright spot for Playtech in FY25 was its advancement in North America. Revenue across the US and Canada surged by 71% year-on-year on a constant currency basis, rising from €29.8m to €48m. The company noted that this performance was fueled by strong activity from clients such as DraftKings, FanDuel, Hard Rock Digital, and Delaware North. Live Casino has emerged as a key driver for Playtech’s US operations, the company confirmed, with the number of live tables operated by the firm nearly doubling year-on-year across its studios in New Jersey, Michigan, and Pennsylvania. Turning to Latin America, the region was labeled a "core strategic priority" by company management, even as domestic revenue fell by 27% to €162m, directly attributed to the revised Caliente agreement and the introduction of VAT in Colombia. Still, the regulation of Brazil at the start of last year helped mitigate a more severe impact, with Latin America revenue actually increasing by 8% year-on-year when excluding Caliente. Colombia also remains a viable medium-term opportunity due to Playtech’s local partnership with Wplay and the potential for the government to reduce the 19% VAT on online gambling deposits to a 16% tax on a player’s GGR. Despite tax challenges, B2B revenue in Europe grew by 4% year-on-year to €207.4m. Poland, Spain, Greece, and France were identified as top-performing markets for Playtech throughout 2025. UK revenue, calculated separately from Europe, decreased by 6% year-on-year but retains key priority status for the Isle of Man-based company. The public Playtech Evolution AB dispute… The company also provided an update on its ongoing case with Evolution AB, stating: "Evolution has not sought permission from the New Jersey Court to add any group entity to the proceedings, and no claim has been served on Playtech plc or any of its subsidiaries." In October 2025, Stockholm-listed Evolution released a statement alleging that Playtech had hired Black Cube, an Israeli private intelligence firm that markets itself as specializing in "high-stake disputes." Playtech later acknowledged commissioning a private investigation into its competitor and stated it "stood by its decision" to do so. Evolution characterized the move as a "smear campaign," claiming the investigation—which purports to have uncovered evidence of the company operating illegally in jurisdictions including China, Iran, and Sudan between 2021-2023—aimed to damage its reputation and could cause "multi-billion-dollar" harm. Playtech, however, countered: "Evolution continues to avoid legitimate scrutiny instead of addressing longstanding questions about its conduct, including its decision to supply operators in illegal markets and support unlicensed operators in regulated markets." … which has contributed to a share price plummet The dispute did not sit well with the market, as Playtech shares dropped from 349.5p to 237.5p in the first five hours of trading on the day of the announcement. Its share price has generally trended downward over the past 12 months, declining by more than 50% during that period. The exception has been a positive trend since the start of the year. Even today, despite positive remarks from executives, significant progress in North America, and an upgrade to its expectations, the stock has fallen by 7.5% to £3.31. Its market capitalization remains just over £1bn. Upcoming and ongoing tax challenges, the current dispute with a rival, and declining revenue may be among the factors deterring investors from backing the widely discussed Isle of Man-headquartered company. Playtech’s position as a London-listed firm—specifically a FTSE 250 company—is an unenviable one amid such transformation, and it will aim to advance as outlined by executives to reverse steep drops in profit, revenue, and share price. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Lawmakers To Be Prohibited From Trading on Specific Prediction Markets iGame

Lawmakers To Be Prohibited From Trading on Specific Prediction Markets

(AsiaGameHub) - Congress is considering new legislation that would prohibit Rep. Nikki Budzinski and other members of Congress from participating in prediction markets, specifically certain types of these markets. Prediction Markets and Members of Congress Targeted in the Same Bill The legislation, appropriately named the PREDICT Act, aims to prevent congressional members from trading on particular prediction markets. This latest proposal joins a growing list of similar legislative efforts. The measure is supported by Rep. Budzinski and Rep. Adrian Smith, representing the Democratic and Republican parties respectively, demonstrating bipartisan cooperation on issues like prediction markets. The full name of the PREDICT Act is the Preventing Real-time Exploitation and Deceptive Insider Congressional Trading Act, designed to tackle a major recent concern: the exploitation of insider and classified information for financial gain on these platforms. This action follows several questionable trades related to geopolitical events in Venezuela and Iran. Numerous lawmakers have expressed alarm about the potential sale of classified information to foreign enemies for profit, which could jeopardize national security and American citizens. Both Polymarket and Kalshi have quickly moved to restrict accounts suspected of making such bets, including at least one account that reportedly profited over $400,000 from the early-January U.S. (non-)military action in Venezuela. In an extensive statement, Budzinski commented: "Americans are weary of politicians leveraging their positions for personal benefit, and the growth of prediction markets has amplified these concerns. Recently, we've observed cases where obscure traders have earned huge profits on events from potential war with Iran to the duration of government shutdowns, which rightly raises questions about insider information usage." Insider Information. Threats to National Security and Profiteering Numerous legislators have demanded the elimination of prediction markets where participants might have advance knowledge of outcomes, plus the halt of markets trading on death, war, and crime outcomes – this is the DEATH BETS Act proposed by Rep. Mike Levin. Other legislators have taken an even stronger position against these markets, as Sens. Adam Schiff and John Curtis have introduced the Prediction Markets Are Gambling Act, which aims to completely ban contracts on sporting events. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Allwyn CFO: We are the cash leader in gambling and lotteries iGame

Allwyn CFO: We are the cash leader in gambling and lotteries

Kenneth Morton, Group Chief Financial Officer at Allwyn International, firmly asserts that no competitor can rival the company's history of generating cash, especially following the completion of the OPAP merger this week. (AsiaGameHub) - The leadership of Allwyn International is convinced it has developed the most compelling investment proposition in the worldwide gambling sector, having become a publicly traded entity through its merger with OPAP. As of market close on Tuesday, March 24, Allwyn was operating as the globe's second-biggest lotteries and gaming firm, solidifying its standing among the premier publicly listed gambling companies. This deal will bring together Allwyn International and OPAP, the established operator of Greece's national lottery and retail betting network – representing the conclusion of a half-year strategic initiative to redefine the group's financial and corporate profile. Generating value within a transformed Allwyn Fundamentally, the updated Allwyn identity is characterized by its ability to generate cash, its extensive scale, and its operational consistency, all while strengthening its role as a major benefactor to charitable initiatives across its operational regions. Nevertheless, for Group CFO, Kenneth Morton, who provided an exclusive interview to SBC News after the merger's completion, the narrative goes far beyond mere size, encompassing elements of trust, distinctiveness, and enduring value generation. “We are not newcomers to this sector,” Morton stated, highlighting Allwyn’s long-standing collaboration with Athens-listed OPAP. “OPAP's investors are already familiar with our achievements. Overall shareholder returns have surpassed 500% since 2013.” Kenneth Morton, Allwyn CFO – Source: Allwyn He further noted that this strong performance stems from rigorous execution, which includes a twofold increase in OPAP’s EBITDA over the last half-decade. Significantly, this proven history has fostered substantial investor confidence in the recently merged entity, evidenced by over 93% of OPAP shareholders maintaining their investments. “We have generated considerable wealth for them – and that reputation is vital as we present the Allwyn narrative worldwide,” he remarked. Reimagining the lottery concept Morton has characterized Allwyn as a unique entity, standing apart from other publicly traded gambling firms. Originating in the Czech Republic with SAZKA, the group has developed into what he terms a singular presence within the industry – an operator that has successfully established a novel category by expanding and updating the lottery framework across various territories. “Our business is quite distinct,” he commented. “We have constructed something previously non-existent – a large-scale, lottery-focused platform.” This distinctiveness stems from a blend of robust retail presence, advanced digital capabilities, proprietary technological solutions, and growing content integration. The collective goal is to broaden the appeal of lotteries within today's entertainment environment. A core element of Allwyn’s investment argument is its capacity to provide both expansion and returns for shareholders – a equilibrium that Morton contended is unparalleled in the industry. He added: “Since 2019, we have virtually trebled the business's size across all key indicators. Concurrently, we have produced substantial cash flow and distributed considerable dividends.” According to Morton, this dual achievement reinforces Allwyn’s attractiveness in equity markets: “That represents a truly persuasive and appealing offer.” During his discussion with SBC, he characterized the company as an uncommon instance of a gaming enterprise that can expand its operations while simultaneously upholding financial prudence and providing steady returns. Diversification as a core strength Diversification stands as another key advantage of Allwyn’s updated PLC structure, especially pertinent amidst unpredictable and fluctuating market environments. “Among gaming stocks, we are among the most diversified,” Morton stated. “This is a significant benefit – both for mitigating risks and for future growth opportunities.” In contrast to operators with heavy reliance on individual markets or product categories, Allwyn’s multi-market, multi-channel framework offers a more stable earnings foundation while allowing agility to pursue fresh expansion prospects. The transformed Allwyn Moving forward, the company's aspirations reach far beyond Europe. Although OPAP and other European assets form a solid base, Morton pinpointed North America as a crucial strategic area for the operator, in addition to developing prospects in South America. He elaborated: “The gaming industry is seeing growing returns to scale. Competition is no longer solely against other betting providers – it's for consumers' time and finances against the broader global entertainment sector.” Within this landscape, triumph hinges on scale, technology, content, and brand – domains where Allwyn is assured it has already forged a substantial competitive edge. Notwithstanding the magnitude of the merger, Morton emphasized that the company's leadership perceives this transaction not as a conclusion, but as the commencement of a fresh chapter. “This is likely the most thrilling transaction we have undertaken,” he stated. “It positions us at a truly promising juncture in the group's evolution.” Allwyn’s attention now turns to implementing its subsequent phase of expansion. “We have established a robust foundation,” Morton concluded. “The objective now is to elevate the business to its next stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Gun Lake Casino Resort Awards Third $300K+ Jackpot in Five Months iGame

Gun Lake Casino Resort Awards Third $300K+ Jackpot in Five Months

(AsiaGameHub) - Gun Lake Casino Resort, a prominent casino in Michigan located in Wayland, has celebrated another significant win, marking the third occasion in five months that a jackpot exceeding $300,000 has been awarded. The casino confirmed this latest payout, with senior VP and general manager Brian Desorah reporting that the winner received their prize from the Ultimate Texas Hold’em game. This marks the first instance in 2026 of a table game jackpot reaching this substantial amount. The two preceding jackpots, both of which surpassed $500,000, were won on slot machines. The occurrence of two such large slot winners is understandable given that Gun Lake Casino Resort features over 2,500 slot machines, providing patrons with a wide selection. Desorah commented that the recent three jackpots awarded within a five-month span represent the most impressive streak he has witnessed in his thirty years of experience in the gaming industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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TrainwrecksTV Claims He Could Have Made $2 Billion From Affiliates but Chose Not To iGame

TrainwrecksTV Claims He Could Have Made $2 Billion From Affiliates but Chose Not To

(AsiaGameHub) - A review of TrainwrecksTV’s reported net worth reveals figures that may cause confusion. One report indicates a streaming deal valued at $360 million, spanning a period of 16 months. In a separate claim, the streamer asserts he is owed between $3 billion and $5 billion by a major international gambling company, a figure that is, to say the least, highly unlikely. Now, TrainwrecksTV has shared a new perspective on his financial decisions, stating that he could have generated up to $2 billion by incorporating affiliate codes into his streams but ultimately chose not to. Trainwreckstv returns after a 3-month hiatus and immediately goes on a rant about gambling streamers pushing affiliate codes pic.twitter.com/YkhWGi3Hei— ClipX (@ClipXClipX) March 24, 2026 Trainwrecks previously broadcast on Twitch, but was compelled to transition to Kick following Twitch's platform-wide gambling ban in 2022. Kick is widely recognized as being supported by the proprietors of Stake.com, and the platform has emerged as a significant global streaming entity, offering an alternative to Twitch. Trainwrecks elaborated that by refraining from using affiliate codes, he estimates he forfeited the opportunity to earn $2 billion. The streamer attributes this decision, in part, to ethical considerations regarding the use of affiliate codes, though observers note that he is reportedly compensated by at least one casino with which he collaborates. Recently, there appears to have been a rift between TrainwrecksTV and Stake, with the streamer hinting at a "streamers’ revolution." TrainwrecksTV seemed to express dissatisfaction with the platform, claiming he “played a role in its creation” and was now allegedly not receiving adequate compensation for his contributions. Furthermore, over the years, TrainwrecksTV has been documented as claiming involvement in the platform's establishment, at times suggesting co-ownership, although the company's official Wikipedia entry lists him as a "backer." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Banijay anticipates reaching €10bn revenue by 2029 after major acquisitions iGame

Banijay anticipates reaching €10bn revenue by 2029 after major acquisitions

(AsiaGameHub) - Banijay Group has outlined an ambitious growth strategy to achieve €10bn (£8.65bn) in revenue by 2029, following two major transactions. The France-headquartered entertainment conglomerate confirmed that its acquisition of Tipico Group and the merger of Banijay Entertainment with All3Media will reshape its business portfolio across content, live events, and gaming. Both transactions are anticipated to conclude in 2026, pending regulatory approvals. On a pro forma basis, the expanded group is projected to generate approximately €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow. Chief Executive Officer François Riahi characterized the company’s recent advancements as a “step-change” in its positioning. “With a significantly strengthened platform spanning content, live, and gaming, we are constructing an unmatched global entertainment powerhouse, ideally positioned to seize long-term industry growth and consolidation opportunities,” he stated. “The signing of these two transformative deals marks a pivotal step in our development. We are transitioning to a stronger, more robust, and cash-generative platform. “Building upon this momentum, our revised outlook reflects both the strength of our platform and our confidence in delivering sustained growth, strong cash generation, and long-term value creation for our shareholders. By 2029, driven solely by organic growth, we will be a roughly €10bn revenue group.” Banijay’s gaming focus Gaming will occupy a central role in the new structure, making up over half of the group’s EBITDA, propelled by the integration of Tipico. The company will merge its Betclic brand—one of the most prominent in its home market—with Germany’s Tipico, forming a company projected to generate over €3bn in revenue. Banijay anticipates robust growth across both core divisions – Banijay Gaming and Banijay Entertainment – by 2029. The gaming business is projected to grow at approximately 10% annually, while the entertainment segment is expected to achieve steady mid-single-digit growth. Overall, the group aims for over 7% annual EBITDA growth, along with double-digit earnings per share growth. This strategy reflects a broader shift toward integrating content and betting, enabling Banijay to monetize its intellectual property across various channels, such as digital and live experiences. A recent media expansion Tipico anticipates generating approximately €100m in synergies over time, while the All3Media merger is projected to add an additional €50m within the first year post-completion. The latter transaction was announced just at the beginning of this month—only days before it published its full annual results. Banijay and RedBird IMI have agreed to merge the London-based business with Banijay Entertainment in a 50-50 joint venture. This is poised to create one of the world’s largest independent content producers, as evidenced by the figures it would have hypothetically generated in 2024. On a pro forma basis, the combined group would have generated over €4.4bn in revenue and €690m in adjusted EBITDA. In addition to growth, the group is indicating a focus on shareholder returns, with plans to gradually increase dividends over the next four years. It also plans to distribute a €400m special dividend upon completion of the All3Media transaction, subject to shareholder approval. Looking forward, Banijay’s strategy centers on three priorities: organic growth, unlocking synergies across its expanded operations, and selective acquisitions. The company also intends to invest in AI and technology to drive product innovation and enhance user engagement. Plans in a heavily regulated jurisdiction Banijay stated that its 2026 guidance is largely aligned with its longer-term targets, with mid-to-high single-digit EBITDA growth anticipated, though this will be marginally lower following the impact of tax hikes in France. Retail sports betting taxes in France have risen to 42.1%, online sports betting taxes from 54.9% to 59.3%, and online poker is now taxed at 10% of GGR (up from 0.2% of stakes). There have also been discussions about regulating online casinos, which would presumably also face heavy taxation. Banijay’s revenue increased by 10% to €1.59bn in 2025, and while this remains an impressive figure compared to some, the company still has a distance to cover to reach the 11-digit mark, especially amid these headwinds. However, with the ongoing integration of Tipico and All3Media, it has further diversified and believes it is now better positioned to navigate the ever-evolving industry and deliver growth over the coming years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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NBA Moves Toward Expansion, Targeting Las Vegas and Seattle iGame

NBA Moves Toward Expansion, Targeting Las Vegas and Seattle

(AsiaGameHub) - National Basketball Association owners have indicated their readiness to consider the addition of new franchises to the league's current 30-team structure. During the NBA Board of Governors meeting held on March 24-25, when votes were cast, the cities of Las Vegas and Seattle were prominently mentioned as the most probable candidates for expansion. “I think Seattle and Las Vegas, in terms of their history and support of NBA basketball, are unique in terms of available markets in the US right now,” NBA Commissioner Adam Silver stated, further elaborating, “No knock on any other markets. Those are just the markets we’re focused on.” No Surprise The prospect of NBA expansion has been a topic of discussion for years, with growing momentum. While the official process has now commenced, the outcome remains uncertain. For Seattle, this potential expansion carries significant emotional resonance, given the city's experience of losing the Seattle SuperSonics in 2008, when the team relocated to Oklahoma City and became the Oklahoma City Thunder. Fans in Seattle have been anticipating the return of NBA basketball ever since. Local support has remained strong, and the city continues to be one of the largest US markets without a professional basketball team. Concurrently, Las Vegas has steadily evolved into a major sports destination, partly due to the NBA hosting its Summer League there for many years, establishing it as a crucial event for players, coaches, and executives. The presence of established teams like the Raiders and the Golden Knights in the city suggests that the addition of an NBA franchise would be a logical progression. Exploratory Phase However, expansion is not yet guaranteed, as the league has only authorized an exploratory phase. This means that prospective ownership groups must now submit comprehensive proposals, detailing plans for arenas, financial structures, and long-term viability. The NBA will also assess the broader implications of expansion, including how the addition of new teams might affect player distribution and competitive balance within the league. Expansion fees are anticipated to be at least $6 billion per team, with industry insiders and ESPN projecting figures ranging from $7 billion to $10 billion. If approved, the new teams could potentially begin play as early as the 2028-29 season. Furthermore, the addition of two Western Conference teams would necessitate the relocation of one existing franchise to the Eastern Conference to maintain conference balance. Cities such as New Orleans, Memphis, or Minnesota are among those that could be considered for such a move. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Texas’s The Lodge Closes Indefinitely, Staff Laid Off After Raid iGame

Texas’s The Lodge Closes Indefinitely, Staff Laid Off After Raid

(AsiaGameHub) - In a heartfelt letter emailed to employees, The Lodge Card Club in Round Rock, Texas stated it would “close indefinitely”. As a result, the card room had to lay off all its staff due to ongoing legal pressure from authorities. The club was first shuttered on March 10 when the Texas Alcoholic Beverage Commission (TABC) carried out a controversial raid during which it seized various items of alleged evidence and froze assets. “Incredibly Difficult Decision” Well-known poker pros Doug Polk, Andrew Neeme, and Brad Owen count among the club’s owners, with Polk, Jake Abdalla, and Jason Levin serving as majority owners and Neeme and Owen as minority investors. In what he called “the hardest message I’ve ever had to write”, Levin formally announced that the poker room would remain closed and all employees would lose their jobs. “While no charges have been filed, and we stand by the club’s history of operating with complete integrity and within Texas law, the Williamson County District Attorney’s Office has made it clear to our attorneys that they believe The Lodge’s current business model violates Texas law,” the letter stated. “For this reason, we can’t reopen. Doing so would risk another raid by authorities, seizure of additional cash and assets, and possible arrests,” Levin added plainly. Levin also noted they’d received no “indication” about when the investigation might conclude, leaving them with “no other viable path forward at this time.” “As a result, we have no choice but to make the extremely tough decision to lay off our entire team. We hope you know how much each of you means to us, and as we hold out hope for a favorable outcome, if we’re ever able to reopen, we plan to welcome you back with open arms,” Levin reassured staff. “You Made This Place What It Was” “Each of you helped turn that vision into reality. From front desk staff to porters, dealers, managers, and production team, every detail, every interaction, every long day and late night combined to create something truly special. You made this place what it was—not the building, not the brand, but you,” Levin added. The raid and subsequent closure were rooted in Texas’ gambling regulations and the “social poker club” model, which lets poker clubs operate in a gray area by offering peer-to-peer games instead of traditional gambling. Rather than taking a cut of pots, these clubs charge either hourly seat rental fees or memberships. PokerNews has obtained, however, an affidavit alleging the now-shuttered club is linked to several potential violations, including organized criminal activity, money laundering, and illegal gambling. The document states approximately $1.35 million in deposits were marked as “suspicious”. The same was true for several financial transfers between business-related accounts. Additionally, the document references an undercover operation in which agents visited the club and played poker multiple times.The investigation will continue without a clear end date. Meanwhile, The Lodge’s sister location in San Antonio remains open. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Malta Considers First EU Regulatory Framework for Prediction Markets iGame

Malta Considers First EU Regulatory Framework for Prediction Markets

(AsiaGameHub) - Malta is weighing a new regulatory move that could position it at the leading edge of a fast-growing digital finance segment. The government has launched an assessment of how to roll out a legal framework for prediction markets, a sector that is gaining momentum and attracting rising attention from both investors and regulators. Malta Looks Into Regulating Prediction Markets to Drive Innovation Economy Minister Silvio Schembri noted that authorities are examining how these platforms can be governed to support new ideas while upholding robust oversight. Per local media outlet Lovin Malta, he stated that prediction markets represent a promising opportunity, as long as they operate within a structured, transparent legal environment. Prediction markets let participants trade based on the results of real-world events ranging from political elections to economic indicators and sports outcomes. This model turns forecasting into a tradable asset category. The concept has gained popularity in the United States in recent years, where platforms have recorded notable growth. Kalshi is one of the leading players in the space, operating under regulatory supervision and reaching a valuation in the multibillion-dollar range. Alongside competitors including Polymarket, the sector notched up tens of billions of dollars in trading volume in 2025, a figure that underscores its growing scale and appeal. Malta Targets Robust Compliance in the Rapidly Expanding Prediction Industry Despite this growth, the legal standing of prediction markets remains ambiguous in many regions. Across the European Union, rules vary from country to country, and there is no harmonized framework to govern this activity. Some jurisdictions have put restrictions in place, while others are still evaluating whether these platforms should be classified as financial instruments, gambling services, or a hybrid of the two. Malta’s focus on the sector follows a familiar pattern. The country established itself as a trailblazer in online gaming regulation, and later rolled out early legislation for blockchain and cryptocurrency businesses. These moves helped attract international firms and cement its reputation as a hub for digital innovation. Officials are now exploring whether a comparable approach could work for prediction markets. By setting clear rules, Malta could provide companies with legal certainty and access to the wider European market. The government’s stance makes clear that user trust and investor protection will remain core to any future framework. The timing is opportune, as global demand for prediction-based trading continues to rise. While discussions in Malta are still in their early stages, the initiative signals an intent to anticipate industry trends rather than react to them after they have already taken hold. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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