UK Maintains Horse Racing Levy Unchanged, Angering Industry iGame

UK Maintains Horse Racing Levy Unchanged, Angering Industry

(AsiaGameHub) - The UK government has decided to maintain the Horserace Betting Levy at its current rate following the completion of a long-anticipated review. However, the decision has drawn criticism from racing organizations. UK Maintains 10% Levy on Horse Racing Bets Ian Murray announced the decision in Parliament, sharing the findings from a review conducted by Baroness Twycross. Ministers determined that the existing 10% levy on bookmakers' profits from British horseracing will continue without immediate changes. This levy applies to operators earning over GBP 500,000 ($667,878) from bets placed on domestic racing. The Horserace Betting Levy Board uses these funds to support breeding, veterinary research, and overall sport development. Last year, revenues amounted to GBP 108 million ($144.2 million), a slight increase from the previous year. According to the government, stability within the broader gambling sector was a significant factor in this decision. Recent adjustments to betting duties were cited as reasons to avoid further regulatory shifts. Officials also rejected proposals to extend the levy to cover bets on international racing, stating that the current system adequately reflects the connection between bookmakers and British racing. UK Horse Racing Faces Funding Concerns Amid Policy Dispute Horse racing is a vital component of the UK’s sporting heritage, attracting substantial crowds and international attention through major events like the Grand National and Royal Ascot. Ministers emphasized their ongoing support for the sport and highlighted initiatives aimed at improving governance, race scheduling, and animal welfare. However, the response from the British Horseracing Authority has been negative. Chief executive Brant Dunshea voiced disappointment with both the duration of the review and its outcome. He noted that the sport had spent years collaborating with policymakers and presenting evidence that its betting-related financial returns are insufficient to cover escalating operational expenses. Dunshea also drew attention to a difference between Britain and other prominent racing countries, observing that nations like France and Ireland generate a larger portion of betting revenue for their racing industries. In contrast, he argued, the actual financial benefit to British racing remains low. The BHA also expressed concerns regarding regulatory measures such as affordability checks for gamblers. Dunshea cautioned that stricter regulations could drive bettors to unregulated markets, which would decrease funding for racing and also affect tax revenues. The government maintains that ongoing collaboration between the betting and racing industries is crucial for long-term viability. Nevertheless, the recent decision appears to have heightened tensions, with industry leaders urging a reconsideration of policies they believe will significantly impact the sport's financial future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Ebony Kenney Becomes the Most Accomplished Female Player in Triton Poker History iGame

Ebony Kenney Becomes the Most Accomplished Female Player in Triton Poker History

(AsiaGameHub) - Americas Cardroom Pro Ebony Kenney has achieved the distinction of becoming the most accomplished female player in Triton Poker history, continuing her impressive performance at the elite levels of the game. Kenney's ascent in the Triton arena has been characterized by consistent achievements. She made a significant breakthrough at the 2022 Triton Super High Roller Series, securing a 5th-place finish in the $200,000 Coin Rivet Invitational, which earned her $1.7 million—a notable sum for a woman in poker history. Following this success, she achieved another 5th-place finish in a $25,000 event, earning $240,500. More recently, in 2025, she secured a runner-up position in a $15,000 High Roller, taking home $614,500. Throughout her career, Kenney has amassed over $3.3 million in live tournament winnings, demonstrating a consistent presence in high-stakes competitions. She has also been among the pioneering women to participate in Triton's most exclusive invitational tournaments. Now, she is focused on building upon this success. Kenney has successfully bagged chips and is positioned in 10th place heading into Day 2 of the $40,000 Mystery Bounty, remaining a strong contender for another deep run. “Ebony continues to raise the bar—not just for women in poker, but for everyone competing at the highest level,” stated Americas Cardroom CEO Phil Nagy. “She’s proving, again and again, that she belongs in the biggest games in the world.” Day 2 was scheduled for Friday, March 20, 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Pennsylvania Legal Action Targets Major Sports Betting Companies iGame

Pennsylvania Legal Action Targets Major Sports Betting Companies

(AsiaGameHub) - Two Pennsylvania bettors have filed a far-reaching lawsuit targeting some of the nation’s most well-known sportsbook operators. The Public Health Advocacy Institute (PHAI) at Northeastern University’s law school submitted a complaint in Philadelphia claiming that platforms run by DraftKings and FanDuel are not just places to place wagers—they’re intentionally designed systems meant to keep users betting for as long as possible. Plaintiffs Claim Sportsbooks Use Predatory Tactics The lawsuit centers on so-called microbets, which let users place quick, frequent wagers during live games. Plaintiffs argue these products blur the line between entertainment and compulsive behavior. The two Pennsylvania residents behind the suit—Christopher Sage and Terry Thompson—shared personal stories of their slide into addiction. What started as occasional betting soon turned into an unending flow of in-game prompts, odds boosts, and personalized offers. According to the filing, both men had “VIP hosts” who stayed in direct contact and offered various incentives, even as one plaintiff tried to quit gambling. The lawsuit asserts the platforms must be held responsible for these practices. Instead of continuing to stuff their pockets with billions of dollars in annual revenues, the perpetrators of this devastation must be held to account. Andrew Rainer, PHAI Litigation Director Sage and Thompson argue that sportsbook platforms are inherently built to exploit behavioral tendencies using customer-specific data, algorithmic targeting, and frictionless payment systems. Attorneys highlight tools like push notifications that trigger during key game moments and one-click wagering as features that encourage impulsive decisions. The NFL Is Also Named as a Defendant The case goes beyond the two sportsbooks. Data firm Genius Sports is listed as a key defendant, accused of providing the real-time statistics that enable microbetting on a large scale. The company has a significant market presence: its official data feeds support most U.S. sports betting markets and underpin everything from player prop bets to live odds updates. Perhaps the most notable detail is the inclusion of the National Football League as a defendant. The league is one of Genius Sports’ top shareholders and benefits directly from the growth of in-game betting. Defendants face accusations of violating Pennsylvania consumer protection law, along with claims ranging from negligence to intentional infliction of emotional distress. Following in the footsteps of the tobacco industry, the online sports gambling industry has developed a highly addictive, difficult-to-resist product that bombards consumers with dozens of betting opportunities every minute of the day. Andrew Rainer, PHAI Litigation Director Plaintiffs’ attorneys draw parallels between the current gambling industry and past legal battles against the tobacco industry. They argue gambling companies have followed a similar playbook: using research, marketing, and product design to maximize engagement while downplaying risk. If the case moves forward, it could shed light on how betting platforms are designed and the relationships between leagues, data providers, and operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Government at odds with industry as UK racing levy is confirmed to remain at 10% iGame

Government at odds with industry as UK racing levy is confirmed to remain at 10%

(AsiaGameHub) - The horse racing industry has voiced its disapproval following Gambling Minister Baroness Twycross’ confirmation that the Horserace Betting Levy will not be increased. Labour Minister Ian Murray delivered the update to the House of Commons on the Baroness's behalf, noting that the decision reflects racing's vital role in the UK's economy and sporting heritage. Consequently, horse racing remains the sole sport benefiting from a government-enforced levy, set at 10% of the annual gross profits for bookmakers earning over £500,000 from British racing wagers. These funds are overseen by the Horserace Betting Levy Board (HBLB) to support breeding, scientific research, and veterinary training. The levy generated £108m in 2025, an increase from the £105m recorded in 2024. Baroness Twycross identified two primary factors for maintaining the current rate, starting with the broader gambling tax adjustments outlined in the 2025 Autumn Budget. Chancellor Rachel Reeves previously revealed that Remote Gaming Duty will jump from 21% to 40% this April, while General Betting Duty (GBD) is set to rise from 15% to 25% in April 2027. While these hikes impact online operators, British horse racing is excluded from the GBD increase, keeping its rate at 15% alongside the existing 10% racing levy. Additionally, the government declined to expand the levy to include international racing, keeping the focus strictly on domestic British events. Officials argued that the current levy, combined with commercial prospects, ensures a sufficiently strong future for the relationship between the betting and racing sectors. The announcement referenced findings from a review initiated by the previous administration, which concluded in April 2024. “The Government remains a firm supporter of racing. We back efforts to modernize governance, update the fixture calendar, and enhance horse welfare,” stated Baroness Twycross, adding that they will continue collaborating with the BHA and other stakeholders. BHA expresses opposition The British Horseracing Authority (BHA), the sport's governing body, has made its frustration with the decision very clear. BHA CEO Brant Dunshea criticized both the duration and the conclusion of the process, stating it was disappointing that a three-year review resulted in no change to the rate. Dunshea noted that the industry participated in discussions in good faith, providing evidence of the widening gap between the costs of staging races and the revenue received from betting. He also suggested a shift in the government's position, pointing out that the Department of Culture, Media and Sport (DCMS) appears to have moved away from its earlier stance. Prior to the Budget, the DCMS had cautioned the Treasury that racing would see little benefit from a tax carve-out unless it was paired with a levy increase. Dunshea questioned why the DCMS now considers a rate change unnecessary just months after that warning. He warned that the industry faces significant challenges, including post-pandemic attendance issues, a stagnant levy, and the implementation of affordability checks from the Gambling Act Review White Paper. He suggested that if the government refuses to raise the levy, it should at least halt the introduction of affordability checks that could jeopardize the sport's financial future. The BHA also disputed the government's perspective on returns, claiming the sport receives less than 3% from the gambling sector, compared to 7.7% in France and 8.4% in Ireland. This decision may further strain the link between racing and betting, which was already under pressure during last year's tax debates, despite the BHA's ongoing cooperation with firms like Flutter Entertainment. Internal friction is also reportedly rising among major stakeholders like the BHA, the Jockey Club, Arena Racecourse Company (ARC), and the Racecourse Association (RCA) regarding the sport's strategic direction. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Mega Millions Distributes $2 Million and $3 Million Prizes to Players in California and New Jersey iGame

Mega Millions Distributes $2 Million and $3 Million Prizes to Players in California and New Jersey

(AsiaGameHub) - Yesterday’s Mega Millions drawing did not produce a new jackpot winner. However, it did create two new millionaires, as players in California and New Jersey won seven-figure sums. California Player Took $2M, New Jersey Player Grabbed $3M During Tuesday’s Mega Millions drawing, lottery enthusiasts competed for a chance at the $60 million jackpot (cash option of $27 million). While no one managed to win the game’s top prize, this outcome is to be expected, given that two Mega Millions jackpots have already been won this month. Nonetheless, Mega Millions continued to distribute prizes, with multiple players securing smaller winnings—including two prizes exceeding one million dollars. For context, the winning numbers in the March 24 drawing were 4, 13, 52, 53, and 69, along with the gold Mega Ball 10. Two separate players narrowly missed the jackpot by matching all regular numbers but not the Mega Ball. As a result, one of these players—a ticket holder in California—won $2 million using a 2X multiplier. The other player, a lottery participant in New Jersey, won $3 million thanks to their ticket’s 3X multiplier. Meanwhile, three distinct players won the game’s third-tier prize. One of them claimed $30,000 due to a 3X multiplier. The remaining two took home $40,000 and $50,000 with multipliers of 4X and 5X, respectively. Additionally, the Mega Millions jackpot has now reached $70 million for Friday’s drawing, with a cash option of $31.5 million. Two Mega Millions Jackpots Were Won in March The first Mega Millions jackpot of 2026 was claimed on March 10 by a lucky player in Illinois, dubbed “Lucky Lady,” who won $536 million. The player later visited the lottery headquarters to claim her prize, though the lottery’s official release did not specify whether she chose the lump sum or annuity option. However, the winner indicated plans to use the funds to buy a house with a pool. She also mentioned that a family trip to Las Vegas is being considered. The next jackpot was won just days after Lucky Lady’s windfall, with a $60 million prize going to a player in Ohio. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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New Jersey Governor Calls on Lawmakers to Resolve Atlantic City Smoking Controversy iGame

New Jersey Governor Calls on Lawmakers to Resolve Atlantic City Smoking Controversy

(AsiaGameHub) - In a recent interview with the Press of Atlantic City, New Jersey Governor Mikie Sherrill remained neutral on the Atlantic City casino smoking dispute, but called on legislators to resolve the issue promptly and bring the long-standing debate to a close. Governor Sherrill Calls on Legislature to Resolve the Issue Sherrill noted that while legal proceedings continue, lawmaking is the real solution. She added that she has received input from employees with differing views on the matter – those who support a smoking ban and those who oppose it due to business concerns. The governor emphasized that the focus must be on safeguarding employee wellbeing while maintaining employment and fostering ongoing economic development. A worker-led organization of casino employees known as Casino Employees Against Smoking Effects (CEASE) has long campaigned for all nine Atlantic City casinos to go smoke-free. Last year, the coalition even called on candidates for governor, Sherrill being one of them, to support the group's initiative to ban smoking inside casinos. Under the 2006 New Jersey Smoke-Free Air Act, however, casinos received a waiver permitting smoking on up to 25% of their gaming areas. However, this law did not mandate that smoking sections be enclosed by walls or other physical partitions. Consequently, smoke frequently infiltrates supposedly smoke-free zones. Perspectives from Both Sides of the Smoking Ban Debate CEASE members claim their constitutional rights under state law are being infringed. They cite a clause in the New Jersey Constitution stating that all individuals are inherently free and independent, with certain fundamental rights, including the right to pursue and obtain safety and happiness. This constitutional reasoning has been incorporated into several bills put forward earlier this year, which aim to tackle the issue. However, CEASE faces opposition from Atlantic City casinos, represented in Trenton by the Casino Association of New Jersey, which are seeking to maintain their indoor smoking allowances. The group argues that a prohibition would push gamblers toward Philadelphia, where most casinos permit cigarettes and cigars at slot machines and table games. Furthermore, with three potential downstate New York casinos in the works, the Atlantic City casino lobby argues that now is an inopportune moment for new restrictions. The lobby contends that a complete indoor smoking prohibition might harm the city's gambling sector by deterring patrons from Atlantic City establishments. Some, though, dispute this claim, and a ban might actually draw more non-smoking patrons. The American Lung Association reports that adult smoking rates declined by 73% between 1965 and 2022, with tobacco use decreasing among younger generations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Mississippi Tackles Gambling Addiction iGame

Mississippi Tackles Gambling Addiction

(AsiaGameHub) - Mississippi is intensifying its initiatives to tackle gambling-related harm through new academic studies and legislative measures, designed to reshape the state's current betting practices and their social impacts. These developments are particularly crucial, since conventional harm prevention methods may now be insufficient. Young People Are Especially Vulnerable The University of Mississippi is launching a new research facility dedicated to studying gambling behaviors among university students. Sanctioned by the Mississippi Institutions of Higher Learning Board of Trustees, the Center on Collegiate Gambling is scheduled to commence operations later this year with an approximate budget of $700,000. Project researchers emphasize that fresh data is urgently required. Legal sports betting has grown swiftly throughout the United States, potentially putting young adults at heightened risk. With gambling platforms more accessible than ever, preliminary survey results from university personnel indicate the problem has already become pervasive. Almost 40% of students acknowledged engaging in some type of gambling activity during the previous year, with a portion exhibiting behaviors consistent with problem gambling. In addition to gathering data, the center will create preventive initiatives, provide support services, and counsel legislators on possible policy reforms. The objective extends beyond merely comprehending the issue to actively influencing its resolution. Harm Prevention Must Keep Up with Market Realities Wider policy changes are already in progress across Mississippi. A newly proposed bill would mandate casinos to verify major winnings and subtract any outstanding child support obligations from the winner's payout. The legislation targets large-scale prizes like jackpots. Proponents contend this measure would guarantee that financial obligations are fulfilled when considerable amounts are at stake. Mississippi is also stepping up its crackdown on illicit operators. State regulators routinely issue cease-and-desist notices to unauthorized platforms that provide games of chance and sports wagering services without proper authorization. These operators are frequently located offshore and do not provide basic consumer safeguards or harm prevention measures. These academic and legislative initiatives show the state is slowly adjusting to contemporary trends. This transformation is particularly notable within higher education. With students now having betting platforms readily available on their mobile devices, the distinction between occasional participation and harmful use is becoming unclear. Establishing a specialized research center reflects growing recognition that current approaches will be inadequate for tomorrow's challenges. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Better Collective Announces New Board Chair as It Enters Predictions Market Sector iGame

Better Collective Announces New Board Chair as It Enters Predictions Market Sector

(AsiaGameHub) - Digital sports media group Better Collective has appointed Thomas Plenborg as its new Board Chair, as the company revamps its international strategy. The company confirmed that Plenborg will replace Jens Bager as Board Chair, after Bager decided not to pursue re-election following more than a decade in the position. Better Collective recognized the 'critical role' the incoming Chair has already served in its corporate evolution, as the company has broadened its presence from Europe to North and South America. New horizons Established in 2004 and based in Copenhagen, Better Collective has grown into one of the largest digital sports media companies specializing in the betting industry and runs one of the sector's largest affiliate networks. The company has established a strong position in key regional iGaming markets, including Latin America through its 2024 purchase of Playmaker Capital. It also participates in other aspects of the iGaming ecosystem, such as responsible gambling through its Mindway AI subsidiary. "We are delighted to welcome Thomas Plenborg as our new Chair," stated Jesper Søgaard, Co-founder and Co-CEO of Better Collective. "Having collaborated with him on the Board for the past year, we have already gained from his extensive financial and strategic expertise. "His background with world-class companies will be extremely valuable as we continue striving to become the premier digital sports media group." Plenborg assumes the board leadership position as Better Collective prepares to enter another sector—the rapidly growing, though controversial, predictions market space. The company intends to utilize its US-focused brands such as Action Network and VegasInsider. This potential new revenue source follows the release of its Q4 and FY25 financial results in February, which showed a minor decline in annual revenue. Plenborg commented: "I want to thank Jens for his leadership and long-term dedication to Better Collective. He has been instrumental in establishing the governance, strategic vision, and growth trajectory over the last ten years. "I now anticipate collaborating closely with the management team and fellow Board members to further develop Better Collective for the benefit of all stakeholders, including customers, partners, employees, and shareholders." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Allwyn Completes OPAP Merger, Lists on Athens Stock Exchange iGame

Allwyn Completes OPAP Merger, Lists on Athens Stock Exchange

(AsiaGameHub) - Lottery operator Allwyn has announced the successful completion of its merger with Greek company OPAP. The company stated that this combination establishes it as "the second-largest listed lottery and gaming operator globally." Following this transaction, Allwyn is now officially listed on the Athens Stock Exchange. Allwyn Becomes the Second-Largest Listed Lottery Operator in the World In its official announcement, Allwyn confirmed that the planned business combination between Allwyn International and OPAP has been successfully finalized. The company highlighted that this merger unites two highly successful businesses, thereby expanding their already established long-standing partnership. Allwyn initially invested in OPAP back in 2013. Allwyn further elaborated that the combined entity, which will operate under the Allwyn name, is now a more robust business. It holds leading market positions across several key markets and is characterized by a highly diversified product portfolio, positioning it for future success. The company emphasized that it is now supported by advanced technology and possesses a strong financial foundation, enabling it to pursue further growth opportunities. Additionally, Allwyn reiterated its ongoing dedication to responsible gambling practices and the generation of shareholder value. Regarding value generation, Allwyn confirmed its intention to distribute EUR 0.80 per share to its shareholders. This distribution will occur after the completion of share transactions involving shareholders who opted for the cash exit. The cash exit is anticipated to take place in April. Upon completion of these transactions, Allwyn will have 770,799,070 shares outstanding, excluding any treasury shares. Allwyn also stated that it remains on schedule to redomicile from Luxembourg to Switzerland before the end of the first half of 2026. Furthermore, the company indicated its intention to pursue an additional listing, with the London and New York stock exchanges identified as potential targets. Allwyn’s Leaders Praised the Milestone Representatives from Allwyn expressed their enthusiasm for this significant milestone. Karel Komarek, the company's founder and chair, described the deal's completion as the commencement of a "new chapter," building upon the existing momentum of both businesses. Komarek added that this transaction represents the culmination of 13 years of trust and commitment to creating value for players, shareholders, and society. He believes the combined entity is now well-positioned to achieve even greater success and redefine the entertainment landscape. Allwyn has exceptional potential in the rapidly evolving world of consumer entertainment, and we have the strategic clarity, scale, capabilities and ambition to define the future of the industry. Karel Komarek, founder & chair, Allwyn Robert Chvatal, Allwyn's chief executive officer, conveyed his strong confidence that the post-merger Allwyn will be capable of driving sustainable growth and value creation. He extended his gratitude to all those who supported Allwyn throughout the transaction, which has solidified the company's position as a leading force in lottery gaming. I would like to thank our shareholders, employees and regulators for their support as we bring together two best-in-class organisations to create the second largest listed lottery and gaming operator globally. Robert Chvatal, CEO, Allwyn In related news, Allwyn recently had to discontinue its planned merger with Novibet due to competition concerns. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Specialized Prediction Markets Forum Unveiled at SBC Summit Americas iGame

Specialized Prediction Markets Forum Unveiled at SBC Summit Americas

(AsiaGameHub) - SBC Summit Americas is set to debut a specialized Prediction Markets Forum to analyze one of the most rapidly expanding and discussed segments within the US sports betting landscape. Scheduled for Thursday, June 11, as part of the event's Breakout Stage, the forum will gather operators, legal professionals, and industry analysts to discuss the growth of prediction markets, the entry of sportsbooks into the field, and the regulatory and integrity hurdles ahead. The four-session track will be moderated by Patrick Everson, a sports betting analyst and contributor to FOX Sports. The recent spike in interest for prediction markets is largely linked to the 2024 presidential election, which pushed event contracts into the public spotlight. Since that time, DraftKings, FanDuel, and Fanatics have all taken steps to enter the sector, while platforms like Kalshi and Polymarket are expanding their reach through high-profile athlete endorsements and multi-year league partnerships. However, the industry faces legal uncertainty due to conflicting federal decisions and a surge in state-level enforcement actions and lawsuits from gaming regulators. “Prediction markets are set to be a defining feature of the American market by 2026, though the ambiguity between financial trading and traditional wagering presents significant challenges for the sector,” stated Rasmus Sojmark, CEO and Founder of SBC. “This forum will gather the key figures influencing this space to help the industry understand the road ahead.” The program begins with an introductory session, Prediction Markets 101. Speaker Dan Zucker (President, Zucker Media Group) will explore the evolution of event contracts from 19th-century economic hedging to their current status as a potential billion-dollar industry. He will also explain the mechanics of these markets, the reasons for their rapid growth, and their influence on the modern gambling sector. Over the past 18 months, several prominent US operators have moved into the world of event contracts. In the session "How Sportsbooks Are Entering the World of Event Contracts," experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will discuss the motivations behind these moves and whether state-level partnerships are a vital part of their strategy. The "A Question of Compliance and Integrity" panel will focus on the legal and regulatory hurdles facing US prediction markets. Legal expert Dan Wallach (Partner, Wallach Legal) will analyze the regulatory landscape, ongoing lawsuits from gaming groups and states, and the resulting compliance issues for operators. Looking forward, the "What’s the Future of Futures?" session will consider the long-term effects of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss potential Supreme Court involvement and the tension between land-based opponents and online sportsbooks seeking to integrate these markets. This subject will also be explored on the Leaders Stage in a panel titled “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will review the evolution of these markets across North America and the reactions from investors, regulators, and operators to the shifting environment. The Prediction Markets Forum is a key component of the two-day SBC Summit Americas conference. In addition to the Breakout Stage, attendees can explore sessions on sports betting, casino gaming, payments, technology, compliance, affiliation, leadership, and player safety across North and Latin America. Secure Your Entry to SBC Summit Americas: VIP Pass – Priced at $700, providing full access to the conference agenda, expo floor, the Food Festival, and evening networking events. Expo+ Pass: Available for $95, offering access to the expo floor and all conference sessions (excluding evening networking events). Complimentary Operator & Affiliate Passes: Qualified operators and affiliates may apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Reports Indicate Codere May Sell Business, Hires Macquarie as Advisors Per Reports iGame

Reports Indicate Codere May Sell Business, Hires Macquarie as Advisors Per Reports

(AsiaGameHub) - Gambling firm Codere is reportedly exploring the sale of its operations for an estimated $2.3 billion or more. This information was initially reported by the economy and finance publication Expansión. Codere Could Sell Its Business by August According to Expansión’s report, the Spanish gaming group is considering a potential sale of its business to another entity. Consequently, the company has engaged Macquarie Group, a prominent financial advisory firm, for its services. Expansión stated it was contacted by anonymous sources familiar with the situation. These individuals indicated that the sale remains in its preliminary stages. The sources mentioned that bids are anticipated by mid-May, with a potential binding offer expected in June. If this schedule holds, a final agreement could be reached by the end of August, the sources familiar with the matter suggested. Expansión asserted that any prospective deal would also encompass Codere Online, which is the group’s publicly traded online gambling division. A Buyer Would Gain a Strong Foothold in Spain & LATAM Regardless, with Codere firmly established as a leader in Spanish gaming entertainment, such an acquisition would provide a potential buyer with a significant presence in the country. Furthermore, acquiring Codere would grant the hypothetical buyer access to other markets where Codere’s products are available, including Argentina, Colombia, Italy, Mexico, Panama, and Uruguay. Expansión suggested that potential buyers could include both gaming companies and financial investors. The news outlet added that certain restrictions on private equity firms might narrow the range of potential buyers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SBC Summit Americas to Host Forum on Growing Prediction Markets in US Sports Betting iGame

SBC Summit Americas to Host Forum on Growing Prediction Markets in US Sports Betting

(AsiaGameHub) - SBC Summit Americas is set to launch a dedicated Prediction Markets Forum, which will dive into one of the fastest-growing and most hotly debated verticals within U.S. sports betting. Scheduled for Thursday, 11 June as part of the Breakout Stage, this forum will gather operators, legal experts and industry analysts to look into the growth of prediction markets, the ways sportsbooks are entering this space, and the regulatory and integrity challenges that are defining its future. The four-session lineup will be chaired by Patrick Everson, a sports betting analyst and contributor for FOX Sports. The recent boom in prediction markets can be traced directly to the 2024 presidential election, which pushed event contracts into the mainstream. Since that election, DraftKings, FanDuel and Fanatics have all taken steps to build a presence in this space, while platforms including Kalshi and Polymarket continue to grow in prominence via high-profile athlete sponsorships and multi-year league partnerships. However, a rising tide of lawsuits and enforcement actions from state and gaming regulators, paired with conflicting federal court rulings, has left compliance requirements far from straightforward. “Prediction markets will shape the U.S. market in 2026. But navigating the gray area between financial trading and traditional sports betting is creating tangible uncertainty for this industry,” said Rasmus Sojmark, CEO and founder of SBC. “This forum will bring together the leaders who are building this space to help the sector understand what lies ahead.” The forum will open with the introductory session, Prediction Markets 101. Dan Zucker, President of Zucker Media Group, will walk through how event contracts evolved from 19th-century economic hedging into a potential billion-dollar vertical. Along the way, he will break down how prediction markets actually operate, why their growth has accelerated so rapidly, and what their rise means for today’s gambling landscape. Over the past 18 months, a number of major U.S. operators have expanded into the prediction markets space. During the session, How Sportsbooks Are Entering the World of Event Contracts, experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will analyze how and why the region’s biggest operators are making the move and whether state-by-state partnerships could prove essential in their strategy. The panel, A Question of Compliance and Integrity, will address the regulatory and compliance challenges facing prediction markets in the U.S. Legal specialist Dan Wallach (Partner, Wallach Legal) will examine the regulatory framework governing event contracts and discuss the lawsuits brought by states and land-based gaming groups and the compliance challenges facing operators. Looking ahead, What’s the Future of Futures?, will examine the long-term impact of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss the potential consequences of Supreme Court scrutiny and what the future may hold for land-based operators opposing prediction markets and online sportsbooks seeking to integrate them. The topic will also be covered on the Leaders Stage during the panel “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will examine how prediction markets are evolving across North America and how operators, regulators, and investors are responding to the rapidly changing landscape. The Prediction Markets Forum forms part of SBC Summit Americas’ two-day conference programme. Alongside the Breakout Stage, delegates can attend sessions covering sports betting and casino, payments and technology, regulation and compliance, affiliation, leadership, and player protection across North and Latin America. Secure Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. You’ll have access to the full conference agenda, show floor, complimentary food at our Food Festival and our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Colorado Lawmakers Are Considering New Gambling Restrictions iGame

Colorado Lawmakers Are Considering New Gambling Restrictions

(AsiaGameHub) - Since 2019, Colorado has permitted online sports wagering, enabling residents to place bets from their homes or on the move. Furthermore, the Colorado Lottery recently transitioned to a digital platform to compete with the rising popularity of lottery courier services. However, state legislators are now moving to regulate the rapidly expanding gaming sector due to various responsible gambling concerns. Colorado Considers Prohibiting Player Prop Wagers The Colorado Senate recently approved two pieces of legislation that, if enacted, would place new restrictions on the state's lottery and gambling sectors. One bill aims to cap sports betting advertisements and outlaw controversial prop bets, while the other seeks to dismantle the state's digital lottery system. The first measure, Senate Bill 131, intends to regulate the sports wagering market by limiting television commercials, banning prop betting, and establishing mandatory deposit caps. Prop bets have faced significant criticism due to their connection to the harassment of athletes by bettors. The NCAA has long advocated for a ban on prop bets involving student-athletes, maintaining that such wagers cause undue stress for young players. Additionally, the proposed deposit limits are designed to prevent addiction by stopping players from chasing their losses. Senator Matt Ball pointed out that gambling is a unique addiction where those struggling often believe that continuing the behavior is the remedy. While he noted that many people gamble responsibly, he argued that safeguards are necessary to protect the most at-risk players. The bill was criticized by the major betting operator DraftKings, which warned that over-regulation could frustrate players and drive them toward the unregulated and more hazardous offshore market. Nevertheless, SB 131 managed to pass the Senate Finance Committee with a slim majority. SB 117 Aims to End Colorado’s Digital Lottery Shortly before SB 131 advanced, the Senate Finance Committee approved a separate bill that would terminate Colorado’s online lottery if signed into law. Supporters of the measure raised concerns that lottery games are becoming too similar to traditional gambling and expressed disapproval of players being allowed to fund their accounts with credit cards. SB 117 was introduced by Senator Jeff Bridges, who characterized the expansion of online lottery gaming as alarming and compared its impact to that of fentanyl. He noted that the most frequent players are often from lower-income demographics, which makes these digital gaming products particularly dangerous. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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North Carolina Woman Claims $707K Lottery Prize, Plans Disney Trip iGame

North Carolina Woman Claims $707K Lottery Prize, Plans Disney Trip

(AsiaGameHub) - Jennifer Orbock typically played the lottery only occasionally, but her luck changed dramatically. She purchased a $1 digital instant ticket on a whim and gave it little thought until she received the astonishing news – she had hit the jackpot, winning $707,600! The odds of winning the Alakazam level progressive jackpot for Magic Winnings are 1 in 64.5 million, which makes Orbock's victory even more remarkable. She promptly chose to collect her winnings immediately, selecting the lump-sum, after-tax amount of $509,543. In a lighthearted comment about her good fortune, Orbock informed the lottery that she always believed she possessed “jackpot DNA.” As an added bonus for her family, the Charlotte mother plans to take them to Disney World. “We are taking the kids to Disney,” she stated. In other lottery news, a couple from Melbourne, Australia, recently won headlines by securing a prize of approximately $840,000. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Global crypto betting company BC.Game confirms new CEO iGame

Global crypto betting company BC.Game confirms new CEO

(AsiaGameHub) - BC.Game has named Kar Kheng Giam as its new Chief Executive Officer, entrusting him with the significant responsibility of guiding the crypto betting brand's often-debated strategic direction. Giam, known as "KK," previously held a position at Coyote Bioscience, a biotechnology research firm based in Beijing that focuses on AI, big data, reagents, and system platforms. He served as Vice President – International at the company from 2021 to 2023, followed by a consultancy role from 2023 to 2025. His initial venture into the gaming and entertainment sector occurred in 2012 when he co-founded both Topgame and Tinymobi. These mobile game development firms, based in Beijing and San Francisco, created casino and social games, such as slots-style offerings. This background likely drew the interest of BC.Game, a company focused on crypto and technology. “BC.Game has cultivated a robust global community through the integration of innovative technology and captivating entertainment experiences,” Giam commented. “I am enthusiastic about assuming this position during a period of considerable opportunity for the company. Given the rising demand for transparent, user-centric platforms and the increasing embrace of crypto in online gaming, we are strategically positioned for global expansion. “My primary objective will be to reinforce our presence in regulated markets, improve the platform experience, and consistently foster trust among our users.” Numerous Factors to Address Giam assumes leadership at BC.Game during a pivotal moment for both the nascent and largely unregulated crypto betting sector, as well as for the broader betting and gaming industry. Increased taxation in Europe and Latin America is considerably impacting the conventional, fiat-based betting market. Regulatory landscapes are also evolving, with national bodies such as the UK Gambling Commission (UKGC) and the Dutch KSA showing heightened vigilance towards unlicensed activities. Within the UK, BC.Game is primarily recognized for its football sponsorships, notably serving as the official front-of-shirt sponsor for EFL Championship club and 2015/16 Premier League champions Leicester City FC. Nevertheless, the widespread presence of unlicensed betting firms in English football has generated controversy. Companies such as BC.Game pursue partnerships in English football because of its global appeal, supporting their marketing goals in regions like Asia, Africa, and other territories. The UK government, however, appears poised to prohibit unlicensed sponsors from British sports, with a consultation currently underway. This development could potentially conclude BC.Game’s collaboration with Leicester, although it remained uncertain whether the two parties planned to extend their agreement beyond the current season. Furthermore, uncertainties persist regarding BC.Game’s operational framework and long-term viability. The company held a Curaçao license for an extended period, but following a legal disagreement with the local regulator and reports of bankruptcy in 2024, it has since obtained a license from the Indian Ocean island of Anjouan. The appointment of a new CEO, particularly one with Giam's extensive experience in the technology sector, indicates BC.Game's strong confidence in having navigated these challenges successfully. Recently, the company has focused on expanding into Africa, exemplified by securing licenses and sponsorship agreements in Kenya last year. It is also presumably monitoring discussions concerning the potential for regulated crypto betting, for instance in Estonia, with considerable interest. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Kansas Moves Toward Banning Smoking in Casinos iGame

Kansas Moves Toward Banning Smoking in Casinos

(AsiaGameHub) - Concerns that preventing smokers from gambling while they smoke have long maintained a strange loophole in America's ban on indoor public smoking. Casinos have continued to permit players to smoke cigarettes while gambling, harming the health of employees and other customers. Kansas Legislation Offers Hope to Health Advocates Seeking to End Indoor Smoking Exemption Discussion about ending this practice has been intense. Many casinos have been hesitant to take proactive action, worried that patrons would cease visiting. Some have implemented smoking bans without seeing their revenues drop. Kansas may now be considering following suit broadly, with new legislation – House Bill 2252 – poised to modify the Kansas Indoor Clean Air Act and ban smoking in casinos. Additionally, the amendment aims to prohibit electronic cigarettes and marijuana as well. Secondhand smoke has emerged as a significant problem nationwide, and advocacy groups argue there is no economic or health rationale for permitting smoking inside casinos, even though smoking sections have been substantially reduced. Comparable initiatives are underway not just in Kansas, but also in New Jersey, which has emerged as the leading example in the fight against the indoor smoking loophole that permits smoking on casino floors. Initiatives Continue in New Jersey, Iowa and Other Locations New Jersey casino employees are once again pushing to eliminate indoor smoking in Atlantic City's gambling venues, now requesting that the New Jersey Supreme Court determine if the state constitution ensures their right to a safe work environment. Nevertheless, some attempts have not achieved their intended outcomes. A distinct measure in Iowa failed to pass. Discussion of the matter has been loud and contentious, engaging prominent lawmakers from numerous states, yet none have demonstrated readiness to address it. Senator Tony Bisignano was one of those who opposed the measure, though he claimed smoking would be eliminated "soon." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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JOI Gaming Quickly Addresses Dutch Darts Promotion Violation iGame

JOI Gaming Quickly Addresses Dutch Darts Promotion Violation

(AsiaGameHub) - The Dutch gambling regulator has once again targeted JOI Gaming, which operates the Jack’s Casino brand. Kansspelautoriteit (KSA) disclosed that it reached out to the company regarding a marketing violation highlighted in an anonymous tip, which alerted the regulator to a Jack’s Casino advertisement appearing on the Professional Darts Corporation (PDC) website. According to the KSA, although the logo placement itself isn't the main problem, JOI Gaming violated regulations because clicking the logo redirected users to the Jack’s Casino online platform. This constitutes a direct breach of the Netherlands' domestic gambling regulations, which forbid both untargeted iGaming advertising and sports sponsorships by online gambling operators. These provisions were launched in July 2025 as part of a broader reform initiative to revise the Remote Gaming Act (KOA), a process that remains ongoing. The legislative changes also prohibit the use of influencers for gambling promotion—a restriction JOI Gaming has previously violated. In December, the company received a €400,000 penalty (£346,000) for an offense from 2023 that occurred during a major motorsports event. On this occasion, the KSA noted that JOI Gaming promptly adhered to the warning by removing the link from the PDC site, which may prevent further regulatory measures. The entire issue could have been prevented had JOI adopted the same approach it uses in unlicensed markets such as the UK. Customers in the UK can freely visit the PDC website, where the Jack’s Casino logo appears in the Partners section. However, since neither Jack’s nor JOI currently holds a license from the UK Gambling Commission (UKGC), clicking the logo simply returns users to the PDC website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Codere hires Jefferies and Macquarie amid anticipated €2bn sale preparations iGame

Codere hires Jefferies and Macquarie amid anticipated €2bn sale preparations

(AsiaGameHub) - Spain-headquartered gambling giant Codere is reportedly poised for an impending sale that could value the company at more than €2bn (£1.73bn). Per Spanish publication EXPANSIÓN, the firm has engaged financial advisors Jefferies and Macquarie as it readies for a transaction in the coming weeks. Codere Online success may attract suitors The Codere deal, involving Spain’s second-largest industry player behind Cirsa, would encompass its expanding Codere Online division. Codere Online has been listed on the Nasdaq stock exchange since 2021 and has encountered notable setbacks, including delisting notices and suspension threats. However, these issues have now been resolved, with the company reporting a 6% year-on-year increase in total 2025 revenue, rising from €212m to €224m (£195.2m). Overall, Codere’s 2024 revenues reached €1.3bn, while adjusted EBITDA stood at €179bn. The business is currently owned by around 84 investment funds, with Davidson Kempner’s 13.3% stake being the only significant holding and the sole one exceeding 10%. It operates across Latin America and Southern Europe, with its home market of Spain, along with Italy, Mexico, and Uruguay, serving as key revenue-contributing markets. Spain to clamp down This development coincides with a period of change in Spain, where Andrés Barragán, Secretary General for Consumer Affairs and Gambling, stated last month that licensed companies in the country should prepare for a year of regulatory changes and new compliance mandates. The country already enforces some of Europe’s strictest regulations, yet gross gambling revenue (GGR) continues to grow, posting a year-on-year increase of over 18% in Q2 2025. A sale of Codere to another gambling group may see it overtake Cirsa and international Spanish operators such as Betway and Entain’s bwin as the market leader—though Cirsa has also made clear that Latin American M&As are a focus for 2026. Regardless, with the 2026 World Cup now on the horizon, a deal of this scale at this time could make a significant impact in Spain’s already affluent but tightly regulated market. SBC News has reached out to Codere for comment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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After 50 Years, Grandmother Wins $843K in Lottery iGame

After 50 Years, Grandmother Wins $843K in Lottery

(AsiaGameHub) - A senior citizen dedicated approximately half a century to playing lottery games, and luck has finally smiled upon her as the anonymous winner claimed the life-changing prize, winning an AUD 1,260,098.55 jackpot valued at roughly $843,700. This marks the second comparable jackpot win across Australia in recent days, with the victor hailing from Melbourne and being one of five entries sharing the grand prize from TattsLotto draw 4661, held on Saturday, March 21, 2026. More Million-Dollar Winners from the March 21 Draw in Australia Similar to fellow winners, the senior woman was utterly astonished by her stroke of fortune, expressing her thrill to lottery officials. She informed TattsLotto that the winnings would significantly assist with completing various household projects and providing for her family. The winning ticket was purchased at Ormond News and Lotto, located at Shop 1, 491 North Road in Ormond, joining a series of substantial prizes claimed by Australians in that momentous weekend drawing. "What! Are you serious?! One point two million dollars! Darling, you'd better not be teasing me," the woman exclaimed to lottery representatives, sharing her elation with officials, and adding: "You've made an elderly woman extremely happy! I'm in my eighties and have been playing for more than 50 years." The winner also plans to set aside a portion of the funds to address her health needs, and humorously mentioned sharing the exciting news with her physician. The other verified winners who have come forward to collect the identical prize are a married couple from Melbourne. The husband discovered the wonderful news upon waking and had to hurry to reach his wife, who was on the verge of boarding a flight. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Latin America Requires Regulatory Consistency to Undermine the Black Market iGame

Latin America Requires Regulatory Consistency to Undermine the Black Market

(AsiaGameHub) - The fear of over-regulation and excessive interference is driving players toward the black market, where no responsible gambling safeguards or player protection measures exist. This was the primary conclusion drawn during SBC Media’s latest webinar, ‘Are Latin American Players Actually Safer Today?’, which gathered several industry experts to discuss the current state of player protection in the region. The panel featured: Luis Felipe Maia – Founding Partner, MAIA YOSHIYASU ADVAGADOS. Simon Westbury – Strategic Advisor, 1xBet. Simon Vincze – Head of Sustainable & Safer Gambling, Casino Guru. Alfredo Lazcano – Gaming Lawyer, Lazcano Samano. Is excessive regulation undermining player safety? Latin America finds itself at a crossroads regarding gambling regulation. The region is diverse, containing offshore-grey markets, provincially regulated markets, and fully federal or national regulatory frameworks. However, there are instances of regulatory shifts, such as proposals in Brazil to ban sponsorships and tax increase proposals in both Brazil and Mexico, which are raising concerns among operators. The panel unanimously supported regulated markets and the expansion of new markets across Latin America, yet they highlighted clear warning signs that excessive interference does more harm than good. Maia shared his expertise on Brazil’s framework, stating: “It’s a curve. You reach an optimal point of protection, but once regulation becomes excessive, players become less protected because channeling is damaged.” Vincze acknowledged that over-regulation can be detrimental to players but countered the idea that regulated markets are inherently unsafe. “It would be inappropriate to claim that regulation doesn't make them safer, because at least now they have an option that provides a sufficient safety framework and is overseen by an authority.” Player confusion in Latin America The webinar was hosted in partnership with 1xBet, which commissioned SBC Media to produce the International Player Safety Index series. The third part of the series was recently published, focusing on Latin America, and the webinar sessions provided a platform to debate some of its findings. Simon Westbury, Strategic Advisor at 1xBet, recently spoke in-depth with SBC News about the report's findings, reflecting on the lack of regulatory consistency across Latin America. This supports Westbury’s Three Cs theory: if a market lacks clarity, consistency, or communication, a Big C emerges—confusion. “I believe there is a consistency gap across Latin America. We are not suggesting a one-size-fits-all approach to player protection because every player is different, but player protection must be enshrined in every regulatory environment,” he noted. The theory is also supported by practice. Vincze reflected on research he conducted using Google search analysis in Brazil and Mexico to estimate channelization rates in those markets. Following his analysis over a 30-day period, Vincze cited that 74% of specific casino name keyword searches in Brazil were for offshore sites, while that figure stands at 56% in Mexico. For comparison, the UK is around 20%, Sweden 21%, and Spain 27%. Vincze noted: “I believe this is because there is increasingly more exposure on the internet and social media for unlicensed brands, which can advertise through influencers and strong accounts without real enforcement.” Areas for improvement The positive news is that operators have a variety of tools at their disposal to help keep players safe on-site. KYC measures are the primary step, but others like deposit limits, time limits, and cooling-off periods have also been cited as useful for players globally. However, the panel noted that these tools can create more confusion than benefit if not applied correctly. Lazcano stated: “Safer gambling tools can be difficult to use, and operators don't know how to properly explain their usage to players. In the worst-case scenario, these tools might simply be ignored by players.” Maia cited another Brazilian example where a national self-exclusion list was introduced. However, due to a lack of understanding regarding its purpose, it has resulted in fraud against operators rather than aiding players. He said: “We don’t see the regulator and the government supporting the regulated market. We had people with social benefits banned from playing, and then threats to increase taxation in Brazil. The message this portrays, and the result, is that Brazilian authorities are driving players to the illegal market.” Westbury noted that tools should focus on education and making the experience fun and engaging, rather than being limiting and, in his words, clinical. “I think sometimes we get it wrong as an industry. Some of these tools are intrusive. No one likes going to the doctor or the dentist because of the clinical environment; it’s generally not enjoyable. I think we actually need to focus on education. Players need to be educated about these tools.” Watch the entire session and hear the full range of insights and opinions from the panel here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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