(AsiaGameHub) – SBC, in partnership with SMH Global, has announced the highly anticipated SBC Summit Tbilisi 2026, set to take place on 15–16 July at the Sheraton Grand Tbilisi Metechi Palace.
Building on the success of the 2025 event, which drew over 2,000 participants from 44 nations, the 2026 summit aims to surpass 2,500 attendees and solidify its influence across Eastern Europe and Central Asia.
More than 70 leading speakers are slated to address crucial industry subjects, including regulatory frameworks, operational strategies, technological advancements, affiliate marketing, and inter-industry collaborations. Sports will once more be a central theme, with sessions dedicated to fan interaction, sponsorship avenues, media alliances, and the evolving dynamic between sports entities and betting providers.
A significant feature will be the SBC Regulators Summit, convening top regulatory officials from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia to deliberate on compliance, responsible gambling practices, and the adaptation of regulations to new technological developments.
Rasmus Sojmark, CEO & Founder of SBC, reiterated his enthusiasm:“After the benchmark set in 2025, SBC Summit Tbilisi 2026 is projected to host more than 2,500 participants and will showcase over 70 distinguished speakers exploring operations, technology, affiliate marketing, and collaborations with sports and related sectors.
“The SBC Regulators Summit will take a prominent position, fostering strategic discussions for forward-thinking policies. Furthermore, a special guest announcement is forthcoming, ensuring this July event is essential for all stakeholders invested in the future of iGaming in the area.”
Lasha Machavariani, Founder of SMH, commented: “Sports is set to be a fundamental component of SBC Summit Tbilisi 2026. In the previous year, we were privileged to host football icon Alessandro Nesta, which generated considerable excitement and insightful conversations concerning leadership, performance, and the link between sports and betting.
“For 2026, we are broadening the sports emphasis significantly, including more in-depth discussions on fan involvement, sponsorship approaches, club collaborations, and the commercial aspects of sports. We are arranging for another prominent guest and anticipate providing even greater benefits for the region.”
Networking avenues will encompass evening functions at premier locations throughout Tbilisi, complemented by the SBC Connect App for facilitating business connections and content access. The exhibition area will offer direct engagement with operators, suppliers, affiliates, and technology firms.
Early bird registration is scheduled to commence shortly, and organizers are urging industry professionals to confirm their attendance at what is expected to be a premier iGaming and sports betting event in the region.
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