(AsiaGameHub) – Sportstech company Sportradar Group has extended its partnership with the Deutscher Fussball-Bund (DFB), securing long-term betting data and streaming rights for the DFB-Pokal.
The new agreement, effective from the 2026/27 season, grants Sportradar exclusive rights to distribute betting data and live streams for all DFB-Pokal matches outside the DACH region (Germany, Austria, and Switzerland), alongside non-exclusive media data rights globally.
This deal encompasses all 63 matches of Germany’s premier cup competition each season and represents the first direct agreement between Sportradar and the DFB for the DFB-Pokal, following Sportradar’s acquisition of IMG ARENA in 2025.
The inclusion of the German cup competition enhances Sportradar’s already comprehensive football rights portfolio, which includes collaborations with organizations such as FIFA, UEFA, and the Bundesliga.
A significant aspect of the agreement, as stated, is the introduction of skeletal tracking data for the competition. This technology enables more in-depth analysis of player movements and facilitates the creation of new betting markets.
Consequently, operators will be able to offer a greater number of live, player-specific betting markets, as well as micro-markets during matches.
“Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights,” stated Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar.
“With over five billion soccer fans worldwide, there is a substantial demand for content.
“Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL, and others, Sportradar is well-positioned to develop the next generation of tech-driven products and services for clients to engage fans, reach new audiences, and unlock fresh revenue streams.”
Sportradar capitalises on German football opportunities
This deal is announced ahead of the conclusion of the German football season and the upcoming 2026 World Cup.
German football has a long-standing connection with the iGaming industry, a relationship that has continued into the 2025/26 season. For instance, UK-headquartered industry giant bet365 serves as the official team partner for Bundesliga clubs VfB Stuttgart and Hamburger SV.
In addition, Germany’s most successful club, Bayern Munich, partnered with Kaizen Gaming-owned Betano at the beginning of the season. Tipico, which has a significant presence in the country, already has established agreements with the DFB.
Kay Dammholz, Director Media Rights at DFB, added: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal.
“Together with Sportradar, we are ensuring a professional and secure global distribution of our betting streaming rights outside the DACH region, while maintaining the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
With the aforementioned World Cup approaching and the global growth of football betting, it will be interesting to observe how the rest of the industry competes to capitalize on market opportunities.
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.