UK High Court Sides with Gambling Regulator in National Lottery License Case iGame

UK High Court Sides with Gambling Regulator in National Lottery License Case

(AsiaGameHub) - Richard Desmond has pledged to persist with his legal challenge following a significant court loss. The UK High Court rejected his demand for GBP 1.3 billion ($1.77 billion) in damages regarding the selection of Allwyn as the operator of the UK’s National Lottery. Mrs Justice Joanna Smith threw out the lawsuit entirely, determining that the UK Gambling Commission (UKGC) managed the tender process appropriately. Plaintiffs Demanded Significant Compensation This decision represents a major hurdle for Desmond, whose business interests have spent years contesting the awarding of one of Britain’s most valuable government contracts. The media entrepreneur had fiercely challenged the 10-year license granted to Allwyn in 2022. The Czech firm officially assumed operations in 2024, succeeding Camelot. Desmond’s bid for the lottery license was submitted via his Northern & Shell firm and a specialized entity called The New Lottery Company. His bid was unsuccessful. His legal representatives contended that the procedure was compromised, asserting that the UKGC provided biased feedback to competitors and failed to adhere to its own regulations. They argued these shortcomings warranted a new bidding round and significant financial restitution. Desmond’s side maintained that these alleged procedural failures forced them to incur millions in wasted bidding expenses. At its peak, the lawsuit requested damages based on anticipated profits throughout the license's duration. A victory for the plaintiffs could have significantly impacted the resources reserved for lottery-funded charitable causes and resulted in major operational instability. The Case May Be Heading for an Appeal The UK High Court flatly rejected Desmond’s claims. In her judgment, Mrs Justice Smith found no proof of any “manifest error” in the competition’s management and saw no grounds to invalidate the selection of the winner. She ruled that the process resulted in a legally sound and justifiable outcome. The claimants have failed to make out any case of manifest error on the part of the commission in their process claim. Mrs Justice Joanna Smith Beyond dismissing the suit, the judge criticized the conduct of the case. She characterized the legal strategy as “unfocused,” noting that the core arguments evolved throughout the trial. The abandonment of certain claims late in the process created unnecessary burdens for the defense and complicated the court's deliberations. The ruling is a clear victory for both Allwyn and the UKGC. Counsel for the regulator had maintained that the tender was conducted with rigor and fairness, a stance the court ultimately upheld. Following the verdict, a representative for Northern & Shell indicated that the firm intends to appeal, signaling that the legal dispute remains ongoing. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The President Plans to Consider a Presidential Decree on Gambling in May iGame

The President Plans to Consider a Presidential Decree on Gambling in May

(AsiaGameHub) - Leonardo Biazzi – SBC Noticias Brazil After a week of intense political wrangling over the future of the Bets Law, reports confirm that Lula is drafting his own Presidential Decree governing gambling. Leonardo Biazzi, Editor of SBC Noticias Brasil, believes the President will choose to bypass standard legislative pathways to restructure Brazil’s gambling sector. President Luiz Inácio Lula da Silva will reveal his plans for the future of the Bets Law and online gambling in Brazil by mid-May. This update did not come from officials within the Workers Party (PT) government, but from an exclusive report by journalist Lauro Jardim published in his weekly column for O Globo. Jardim notes that Lula aims to resolve rifts in the divisive online gambling regulatory system via a presidential decree introducing new reforms and safeguards. The measure will be coordinated by the Civil House, with contributions from the Ministries of Finance, Planning and Justice. Lula has been described as “no friend of the Bets Regime”, and this week industry stakeholders closely watched the President to see if he would back a bill submitted to Congress by the PT government’s Legal Caucus to repeal the Bets Law. The Bill (PL-1808/2026,) was signed by PT Deputy Pedro Uczai and 68 fellow party members, and would authorize a full ban on all forms of gambling (excluding lotteries), as well as implement broad rule changes and penalties to crack down on third parties including financial institutions and media outlets that coerce people into gambling. Media outlets have pressed the PT for clarity on whether the President supports the gambling ban, which would return Brazil to a state of prohibition after just 15 months of legal betting under the existing Bets framework. Yet, in an unexpected turn, Lula appears ready to introduce his own proposals as a countermeasure: rejecting a full ban, but significantly tightening controls on online gambling, as well as eligibility rules for users and market participants. As outlined in Jardim’s exclusive report, Lula aims to build a regulatory system that will bar people enrolled in government financial assistance programs from accessing betting services. With this decree, Lula is again working to protect Bolsa Família recipients from participating in online gambling – an issue that was a core priority during the drafting of the original Bets framework. Lula seeks to eliminate gambling-related household debt The PT government continues to frame betting as a key driver of household debt, citing Serasa data showing more than 80 million Brazilians are currently indebted. However, this narrative is contradicted by official figures from the Secretariat of Prizes and Bets (SPA/MF), which show gambling makes up just 0.46% of total household consumption. In addition to participation limits, Lula is expected to roll out wide-ranging protections for gambling advertising, targeting what the government calls “manipulative” marketing practices, especially content that encourages compulsive behavior or addiction among consumers. Addressing household debt remains a core part of Lula’s political calculus, serving as a key pillar of his approval ratings and re-election strategy ahead of Brazil’s October election cycle. In summary, Lula has effectively positioned the Bets regime as a political adversary, framing online gambling as a central point of debate in the PT government’s campaign messaging ahead of a potential fourth presidential term. However, this approach carries the risk of sparking new tensions. If the President moves forward with a decree that overrides or sidelines the existing framework, it is likely to draw criticism from both industry stakeholders and legislative observers, many of whom question why the government has not worked with Congress to resolve outstanding issues such as targeted advertising rules and the finalization of consumer protection measures. A presidential decree may ultimately turn out to be an unnecessary escalation. There are already existing mechanisms within the legislative process to address concerns related to indebted consumers and market safeguards. As seen with the controversial tax changes to the Bets regime at the end of 2025, there is a growing risk that executive overreach could weaken policy coherence, turning what is presented as reform into another misstep in the PT government’s management of the sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SBC Malta Summit Concentrates on Compliance and Resilience iGame

SBC Malta Summit Concentrates on Compliance and Resilience

(AsiaGameHub) - With the industry facing increasing pressure from cyber threats, fraud, and regulatory uncertainties, SBC Summit Malta will feature a dedicated ‘Operations and Compliance’ stage. This stage aims to assist businesses in enhancing security and developing more resilient operations. Scheduled for April 29 and 30, the programme will convene C-level executives, security and fraud specialists, regulators, and market leaders. They will explore strategies for businesses to safeguard themselves across financial, operational, and reputational fronts. On Wednesday, April 29, the Risk, Regulation and Resilience track will address fraud, cybersecurity, and black market activities through expert panels, fireside chats, and C-level discussions. On Thursday, April 30, the focus shifts to Policy in Practice, offering hands-on workshops that tackle operational and regulatory challenges in SEO and AI. The fireside chat ‘Tax Hikes 2026: Market Shocks, Regulatory Risks & Margin Impact’ will examine how increasing tax pressures are influencing operators across key European markets. Featuring Stephen Hodgson (VP of Tax, Midnite), Sara Haddow (Group Tax Director, Entain), and Russell Mifsud (Director, Head of Gaming Europe, KPMG), the session will delve into how businesses can adapt to rising tax burdens and the implications for competitiveness, consolidation, and potential market exits. The session “The COO Horizon: Challenges and Opportunities in 2026/27” will explore how operational leadership is being tested by escalating costs and compliance demands. With speakers Ramon Glieneke (COO, Alea), Tom McGovern (Chief Operations Officer, Flutter UKI), Tim De Borle (COO, Casumo), and Chris McGowan (COO, Scatters), and moderated by Joe Streeter (Editor, iGaming Expert), the discussion will centre on investment priorities and how technologies like AI can support more efficient, scalable operations. Day two will then concentrate on the operational and regulatory considerations surrounding SEO and AI. The workshop ‘SEO Terrorism in iGaming: Surviving Negative Attacks on Your Website’ will address the growing threat of negative SEO. Hosted by Ivana Flynn (Head of SEO and Strategy, Consultant), it will investigate how these attacks are executed, what attackers aim to achieve, and how to identify them early, providing participants with practical strategies to detect, track, and defend against malicious activity. The workshop ‘AI in Gaming: Shaping the Industry’s First AI Charter’ will examine the impact of forthcoming EU AI regulation and its practical implications for operators. Led by Kinga Warda (Chief of Policy and Insight, Malta Gaming Authority) and Francois Piccione (Chief Technology Officer, Malta Gaming Authority), it will offer early clarity on the standards shaping compliance and how businesses can align their processes accordingly. ‘From AI Tools to AI Embedded in Business Workflows’ will explore how to integrate AI from a standalone tool into a core component of business operations. Featuring Philippe Guillod (VP, Analytics) and Fraser Dunk (CEO, Jurnii), the session will highlight how organisations are embedding AI into everyday processes to drive efficiency and improve decision-making, offering practical strategies to move beyond experimentation and deliver tangible value. SBC Summit Malta will take place at the InterContinental Hotel from 28-30 April. Alongside the conference programme, the event will offer 6,000 attendees the opportunity to explore a curated exhibition floor and connect through a range of networking opportunities. ____________________________________________________________________________ Secure Your Tickets for SBC Summit Malta Ensure your attendance at SBC Summit Malta by purchasing our VIP Event Pass. Priced at €600, this pass grants you full access to all aspects of SBC Summit Malta, encompassing three days of networking, conference sessions, and the exhibition. An Expo+ Pass is also available for €150. Operators and affiliates are eligible to apply for a complimentary pass. Operators can request a free pass here. Affiliates can request their free passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Casual Veteran Triumphs at USPO Event iGame

Casual Veteran Triumphs at USPO Event

(AsiaGameHub) - While many view poker as a game dominated by professionals, offering little opportunity for casual players to succeed, a California businessman has just demonstrated otherwise. California Businessman Dominated Event #5 of the USPO A recreational player etched his name in poker history by outlasting all competitors to secure the championship. The winner was identified as Peter Placey, a California businessman who has played poker as a hobby for approximately four decades. Following a remarkable performance in Event #5 at the PokerGO Studio, Placey has now captured a title worthy of his dedication. For clinching first place, Placey earned $224,000 . His opponent in the final heads-up match, Qinghai Pan, finished as the runner-up, collecting $144,000 . Anil Jivani completed the top three, taking home $104,000 . This tournament was a stop on the 2026 US Poker Open (USPO) schedule. A PokerNews report indicated that Placey has also competed in previous years of the event. In 2022, for instance, he achieved a tenth-place finish, earning $19,800. Placey informed the poker news source that he enjoys competing at the PokerGO Studio, as it appears to be a lucky venue for him. He added that he appreciates observing other players and values the chance to compete against genuine poker stars. How the Event Went The tournament featured a $10,000 buy-in and generated a total prize pool of $800,000. Placey started strongly, establishing a chip lead on the opening day. Despite a field that included notable poker professionals like Nick Schulman, Jesse Lonis, Cherish Andrews, and Brock Wilson, Placey maintained his position. Andrews was eliminated on the second day, even after a solid showing. Her exit was followed by those of Justin Zaki and Wilson. Jivani then secured third place, setting the stage for a showdown between Placey and Pan for the championship. In a fitting turn of events, both finalists have careers outside of poker, with Pan working as a doctor. Although Pan held a substantial chip advantage, PokerNews reported that Placey secured victory when his flopped three-of-a-kind improved to four-of-a-kind against Pan's top pair. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Racecourse Media Group to Part Company with Chair Conor Grant iGame

Racecourse Media Group to Part Company with Chair Conor Grant

(AsiaGameHub) - Racecourse Media Group (RMG), the body representing 37 British racecourse shareholders, has announced that its chairman Conor Grant is set to step down from his post. The departing chair named growing work responsibilities and required travel to the United States as the drivers behind his decision. Grant to Exit When His Term Concludes On April 17, RMG confirmed that Grant, who has been with the organization for three years, will leave the team later this year. Per the official announcement, Grant will formally step down from the chair position at the end of 2026 , coinciding with the expiration of his first term in the role. RMG, the umbrella group for 37 UK racecourse shareholders and parent company of Racing TV, further shared that Grant first joined the organization in April 2023, starting out as a non-executive director. By the close of that same year, he was promoted to the chair role on the strength of his outstanding professional capabilities. During his tenure as group chair, Grant guided RMG to maintain strong performance despite ongoing macroeconomic headwinds and persistent challenges across the UK media, gambling and racing industries. Per the official statement, Grant determined that the conclusion of his first term was the ideal point to bring his time as RMG chair to a close. He identified growing work obligations and travel to the US as the primary reasons for his choice. Grant Valued His Time Working at RMG In an official statement, Grant noted that serving as RMG chair over the past three years has been a true privilege. He expressed satisfaction with the organization’s current standing, praising the exceptional work of CEO Nick Mills and the wider management team. Grant went on to say that RMG has successfully refined its strategy, established solid leadership, and kept building upon its robust existing foundations. The departing chair also highlighted that the organization’s shareholders and board of directors offered him exceptional support throughout his tenure, and expressed his gratitude for the trust they placed in him. RMG is in a strong position with real momentum, and I am confident the business will continue to go from strength to strength in its next phase. Conor Grant, outgoing chair, Racecourse Media Group Nick Mills, RMG’s chief executive officer, expressed gratitude to Grant for his outstanding service, noting that he had played a “pivotal role” in fortifying the racing organization and securing its long-term success. Mills added that Grant departs with the team’s “sincere thanks and best wishes for the future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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bet365 Debuts in Michigan and Massachusetts Launch Imminent iGame

bet365 Debuts in Michigan and Massachusetts Launch Imminent

(AsiaGameHub) - UK-based bet365 is aggressively pursuing its expansion strategy in the US market with its launch in Michigan, marking its 17th state of operation, and an 18th launch appears imminent. The multinational firm, founded and headquartered in Staffordshire, announced its Michigan debut today (April 17) at 9am Eastern Time. This launch coincides with new partnerships established with the Detroit Red Wings of the National Hockey League (NHL) and the Detroit Tigers of Major League Baseball (MLB). New Jersey was bet365's initial entry point into the US market in 2019, a year after the Supreme Court's 2018 decision to overturn the federal PASPA legislation that had prohibited sports betting. This repeal enabled individual states to establish their own multi-licence betting markets, with 41 currently operational. The British company stands out as a significant European success in the US, a market that, despite its high profitability, has proven challenging for other European operators such as Betfred, Betsson, Unibet, Betway, and Tipico, all of whom experienced limited success in their attempts to penetrate the US. bet365 is notable as one of the few European-rooted companies to have successfully established a strong presence in the US. Other prominent examples include Flutter Entertainment, which owns FanDuel, and Entain, a co-owner of BetMGM in partnership with MGM Resorts. A robust marketing strategy has been crucial to bet365's US expansion. This strategy encompasses sports sponsorships, evident in today's Michigan launch and previous entries into states like Missouri, where the company partnered with MLB's St Louis Cardinals. Furthermore, a broader US and Canada-wide agreement was recently secured with the UFC. Promotional offers are also a key component. To kickstart its Michigan operations, bet365 has introduced a 'Bet $10, Get £365' promotion for sports bettors and a 'get 1,000 free spins and up to $1,000 deposit match for casino players'. The company is also highlighting its Early Payout and Prize Matcher features. Trip Stoddard, Head of Business Development at bet365, stated, “We are enthusiastic about launching bet365 in Michigan and presenting an enhanced betting experience. This is a well-established market with informed enthusiasts, and we are confident that our product distinguishes itself.” He added, “Our features, such as the Early Payout offer, alongside our in-play betting experience and integrated casino, provide players with diverse engagement options and compelling reasons to select bet365.” Is bet365 Fully Committing to the US Market? The expansion of bet365 across the US occurs as the dynamics of the American betting and gaming industry evolve. This sector has seen a significant surge in customer engagement, revenue, and, to some degree, controversy since the 2018 repeal of PASPA. Recent data from the American Gaming Association (AGA) indicates that the US generated $71.9 billion in iGaming revenue in 2024, marking the fourth consecutive year the industry has surpassed its previous annual record. Understandably, this growth has sparked concerns nationwide regarding player protection and social responsibility. bet365 may soon need to directly address these issues, particularly as the company seems poised for a launch in Massachusetts, a northeastern state. On Thursday, April 9, the Massachusetts Gaming Commission (MGC) unanimously approved the reopening of sports betting licence applications, following a request from bet365. Justin Stempeck, Deputy General Counsel for the MGC, disclosed that the company was seeking a Category 3 untethered licence. He informed commissioners, “bet365 has been in discussions with staff for a considerable period regarding the proper procedure for submitting a request to the commission to restart this specific process. We recommended they submit a formal letter, which they proceeded to do.” The MGC is recognized as a particularly stringent regulator concerning licensing applications and overall compliance. Furthermore, Massachusetts hosts several legislators who hold a notably critical perspective on the sector, including the proponents of SB 302, a bill aimed at 'addressing economic, health, and social harms caused by sports betting'. bet365 might face inquiries concerning responsible gambling, player safety, and its general business practices. Additionally, its past operations in significant Asian markets, such as China, could be subject to examination. Source: bet365 / BOXXER Finally, a significant emerging topic in the US is prediction markets. Platforms like Kalshi and Polymarket have seen a surge in popularity over recent years, especially thriving in Texas and California, states where sports betting remains prohibited. Several operators have capitalized on this trend, specifically Fanatics, DraftKings, and FanDuel (the latter being a subsidiary of the Irish-American conglomerate Flutter Entertainment). All three companies resigned from the American Gaming Association (AGA), an organization known for its stance against prediction markets, late last year. In March 2026, bet365 became the fourth company to withdraw from the AGA, prompting speculation that it might also be contemplating an entry into prediction markets. However, this remains purely speculative, as the company continues its membership with the Sports Betting Alliance (SBA) alongside the three other former AGA members. bet365 attributed its departure to the AGA's traditional emphasis on retail casino operations, contrasting with bet365's identity as a predominantly online sportsbook brand. A statement from bet365 at the time explained, “As an operator primarily focused on digital platforms, bet365 has withdrawn from the AGA because of the organization’s concentration on the retail casino sector.” “We highly value our industry collaborations and are dedicated to engaging constructively with regulators and partners throughout all markets where we operate,” the statement concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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Conor Grant to step down as Chair of Racecourse Media Group iGame

Conor Grant to step down as Chair of Racecourse Media Group

(AsiaGameHub) - Racecourse Media Group (RMG) has confirmed that Conor Grant will resign from his role as Chair at the close of 2026. RMG now counts 37 British racecourses as its shareholders, and serves as the parent company of Racing TV, which airs live racing fixtures from 61 racecourses across the UK and Ireland. Grant first joined RMG as a Non-Executive Director in April 2023, before being named Chair that October, and has been instrumental in bolstering the organization’s commercial standing. One of the final major deals negotiated during Grant’s tenure was the agreement between RMG and ITV in late 2025, which secured four years of racing coverage across ITV1, ITV4, and STV. Grant’s time leading RMG also fell during one of the most turbulent periods for horse racing in recent British history, sparked by last year’s Autumn Budget and months of campaigning from the racing sector to soften the blow of increased tax burdens as racing’s audience numbers declined. To recap, the Budget announced by Chancellor of the Exchequer Rachel Reeves in November was preceded by widespread industry panic amid fears of sweeping across-the-board tax hikes. This turmoil hit horse racing particularly hard, prompting numerous racecourse staff to walk out on 10 September, leading to the cancellation of scheduled racing fixtures. For a time, the UK Betting and Gaming Council (BGC) — the trade body representing the betting and gaming industry — found itself at odds with the British Horseracing Authority (BHA), as the strike was not coordinated between the two organizations, raising the risk that relations between betting operators and racecourses would deteriorate further. Ultimately, while the Budget increased the Remote Gaming Duty (RGD) to 40% starting in April 2026 and the General Betting Duty (GBD) to 25% — with the GBD change taking effect in March of next year — horse racing betting duty remained at 15%. RMG was squarely at the center of this unrest during Grant’s tenure as Chair. Speaking about his decision to step down, he commented: “After careful consideration, I believe the end of my first term is the right moment to conclude my tenure as Chair of RMG due to increasing work commitments and travel to the US. “It has been a genuine privilege to lead this business over the last three years. CEO Nick Mills and his management team are making great progress delivering for our shareholders. “We have sharpened our strategy, invested in our leadership team, and continued to build on strong foundations. I am particularly grateful to all our shareholders for their trust and support throughout my time as Chair. And finally, I would like to thank an outstanding Board of Directors whose support and insight have been critical to our progress. “RMG is in a strong position with real momentum, and I am confident the business will continue to go from strength to strength in its next phase.” Nick Mills, who was promoted to CEO in October 2024, added: “Conor’s leadership has played a pivotal role in strengthening RMG and setting the business up for long-term success. He leaves with our sincere thanks and best wishes for the future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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High Court rejects Northern & Shell’s £1bn National Lottery claim iGame

High Court rejects Northern & Shell’s £1bn National Lottery claim

(AsiaGameHub) - The High Court of England and Wales has ruled that there were 'no mitigating errors' in the 2022 tender and procurement procedures for the Fourth National Lottery licence. In a ruling by Justice Joanna Smith, the legal challenge from The New Lottery Company (TNLC) was dismissed. TNLC is the lottery firm established by UK media mogul Richard Desmond's publishing group, Northern & Shell. TNLC had been a competitor against Allwyn and the then-operator Camelot UK for the right to run the National Lottery. The competition was overseen by the Gambling Commission, assisted by an independent board created specifically for the contest. While the board accepted TNLC's initial entry in phase one, which involved demonstrating its financial credentials, the company was eliminated in phase two (the scoring stage). Issues were identified regarding the compliance and technical accountability of its proposal. The board did not score TNLC's bid in this stage, explaining: "Due to failures in mandatory pass/fail criteria, TNLC’s application was not included in the final ranking of applicants." The final round pitted Allwyn UK (formerly SAZKA) against the incumbent, Camelot UK, the Ontario Teachers’ Pension Fund-backed company that had operated the National Lottery since its inception in 1994. After examining the procurement mechanisms, Justice Smith dismissed TNLC's assertions that the process was flawed and that Allwyn UK's victory was unlawful. End of a long legal road? Following the announcement of Allwyn's win, TNLC contested adjustments approved by the Commission that delayed the contract transition. TNLC argued that Allwyn had failed to meet a fundamental tender requirement, a failure it believed the board overlooked to favour Allwyn. Justice Smith rejected these claims, affirming the Commission's right to implement necessary changes "in a response to delivery risks". She noted that transferring a generational contract would necessitate "a compression of time available to achieve transition" to address "ongoing implementation challenges". After the decision, concerns were noted regarding the contract transition, and Camelot initiated its own legal action. This claim was later withdrawn when Allwyn UK purchased Camelot UK's existing operations in February 2023. This transaction was executed to guarantee that Allwyn would assume control of the National Lottery by February 2024, aligning with the competition's deadline. The court completely dismissed this argument, with Justice Smith finding the alleged failings had “no causal relevance to the Process Claim” and thus could not have influenced the competition's result. She reiterated that TNLC’s application “was not included in the final ranking of applicants” because it did not satisfy mandatory criteria. Credit: Nando Machado / Shuttrerstock Significantly, Justice Smith's ruling found that the board largely adhered to the tender's mandate, which focused on selecting a winner based on the “emphasis on delivering returns to good causes while maintaining high standards of player protection and propriety”. The court was informed that the process was designed to guarantee “a fair and transparent competition, in which all interested parties are on an equal footing,” with integrated oversight mechanisms and independent advisers. This decision follows a ruling six weeks prior by the Competition Appeal Tribunal (CAT), which dismissed Desmond's allegations that Camelot UK had once received an unlawful £70m marketing subsidy from the Gambling Commission. Commission praises milestone decision All accusations brought by TNLC against the Gambling Commission have now been entirely rejected by the High Court. In a statement, the Commission described the lawsuit as a significant milestone in the National Lottery's history. “The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in the National Lottery without further distraction,” the regulator's statement read. The Commission further stated that the ruling demonstrates its integrity throughout the granting of the Fourth National Lottery Licence and that none of the disputed licence modifications violated procurement rules. “Our priority remains to continue regulating The National Lottery for the benefit of participants and Good Causes.” In a statement provided to SBC, Allwyn echoed the High Court's position that: “The Gambling Commission ran a fair and lawful licence competition, properly awarding the Fourth National Lottery Licence to Allwyn.” Credit: HochZwei Photography Allwyn also lauded the decision as a 'clear and comprehensive judgment' that supports its role as the steward of the National Lottery, a contract it will maintain until 2034. “This provides clarity and legal certainty, and our focus now is on delivering for players and increasing funding for good causes,” its statement continued. “That means moving faster on innovation such as New Lotto and Powerball, which we announced earlier this week. “It also draws a line under a long-running series of allegations about the integrity of the competition process, many of which were withdrawn during the proceedings, with the remainder rejected by the court.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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NCAA Basketball Player Julius Reese Denies Role in Gambling Scandal, Maintains Cooperation with Investigation iGame

NCAA Basketball Player Julius Reese Denies Role in Gambling Scandal, Maintains Cooperation with Investigation

(AsiaGameHub) - Julius Reese, a basketball player named in an NCAA gambling probe, has released a statement denying any participation in betting. Reese Cooperated with the NCAA and Has Been Cleared Reese, a former guard for North Carolina A&T, shared the statement on his social media during an ongoing controversy where NCAA athletes violated rules by engaging in wagering. In his remarks, Reese recognized that his name repeatedly surfaced in the continuing investigation, which resulted in his suspension. Nevertheless, he maintained that he broke no NCAA regulations and was not involved in gambling. He stressed that, despite being cited in the probe, he cooperated completely with officials and was not charged along with other players implicated in the scandal. Reese noted the scandal represented a tough time for him, creating considerable frustration and hardship. However, he also stated the experience contributed to his resilience and discipline. I’ve handled everything with patience and maturity, and I continue to move forward with a clear mindset. I also want to say I have nothing but respect for my coaches and program. Julius Reese Reese finished by stating he is now in the transfer portal with two years of eligibility remaining. He added that his attention is on "the next opportunity." pic.twitter.com/O0TN4kioFF— Julius Reese Jr. (@JuliusReese23_) April 15, 2026 For background, this investigation began in early 2025 over suspicions of gambling activity connected to games involving North Carolina A&T and Mississippi Valley State. Other North Carolina A&T players named in the inquiry were Ryan Forrest and Landon Glasper. Judge Rejected Request to Stop DraftKings from Using NCAA Trademarks In separate NCAA news, federal judge Tanya Walton Pratt recently denied the association's bid for a temporary order to block DraftKings from using trademarks associated with NCAA basketball tournaments. While Pratt did not throw out the NCAA's copyright allegations, she stated the case does not warrant such an order because DraftKings' use of the trademarks would not lead to irreparable harm. Pratt also commented that she expects the NCAA to ultimately prevail in the wider lawsuit as it moves forward. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Brazil Weighs Reversal of Online Betting Legalization Just Over a Year After Launch iGame

Brazil Weighs Reversal of Online Betting Legalization Just Over a Year After Launch

(AsiaGameHub) - Brazil formally introduced its regulated online betting and iGaming market at the start of 2025, ushering in a fresh chapter for the industry. Yet, just slightly more than a year on, the ruling party is now contemplating shutting it down. Brazil Could Put an End to Its Online Gaming Framework Following President Luiz Inácio Lula da Silva's recent comment that the online betting platforms legalized under his administration ought to be prohibited, PT congressman Pedro Uczai has introduced legislation to terminate the online gaming industry. This proposal is identified as Bill PL-1808/2026. The legislation aims to repeal the digital gambling legalization enacted in January 2025, prohibiting all forms of online wagering, alongside gambling sponsorships, advertising for these services, and any financial transactions related to online gambling. In essence, the bill would revert Brazil to the period before online gaming was permitted. Furthermore, the proposed law would mandate that authorities pursue legal action against anyone who breaks the ban. Currently, 68 members of the governing party support the bill. Uczai Expressed Concern About Gambling Harm The justification for Bill PL-1808/2026 is the claim that online gambling has worsened Brazil's issues with compulsive betting. Uczai pointed to increasing household debt, financial insecurity, and mental health problems as major consequences of the spread of online betting. Uczai stressed that if betting leads to such damage, there is no justification for keeping it. He noted that, as another option, the government could implement a far more rigorous regulatory system if it concludes that betting has any utility. Although President Luiz Inácio Lula da Silva has earlier indicated that legalizing online betting may have been an error, neither he nor any other high-ranking government official has endorsed the current bill. Therefore, Bill PL-1808/2026 remains solely a parliamentary proposal for now. Analysts anticipate that Brazil is unlikely to completely reverse its position on online gambling, though it may strengthen its oversight of the sector. Nevertheless, should Bill PL-1808/2026 move forward, it would set its backers against numerous organizations, like the Receita Federal (federal revenue service), which supported the introduction of regulated online betting. Sports teams, facing the potential loss of sponsorship deals, are also expected to oppose the suggested ban. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Betable introduces three new challenger brands to the UK sports betting sector iGame

Betable introduces three new challenger brands to the UK sports betting sector

(AsiaGameHub) - Betable has demonstrated its technological capabilities by introducing three new sportsbook brands to the UK market during the first half of 2026. The company has managed the UK debut of the three brands—Ivy Bet, RightBet, and Bet442—which now compete among other sportsbooks licensed by the UK Gambling Commission (GC). In these launches, Ivy Bet operates as the new sportsbook division of Ivy Casino, and RightBet arrives as a fresh challenger brand. Separately, Bet442 has transferred its sportsbook operations to the Betable platform to improve performance and broaden its services. This rollout includes two entirely new brands: Ivy Bet, the sportsbook extension of Ivy Casino, and the newcomer RightBet. It also underscores Betable's expanding function in providing both new and existing operators with scalable, regulation-compliant sportsbook infrastructure. This deployment of multiple brands represents a strategic achievement for Betable as it works to cement its status as an essential technology and compliance partner within the UK's intensely competitive betting sector. Betable states that these collaborations highlight the robustness of its platform in scaling operations in the UK's iGaming and sportsbook industry—widely considered one of the world's most fiercely competitive regulated markets. The UK gambling industry entered a new fiscal period on 1 April, with Remote Gaming Duty (RGD) fixed at 40%, leading to stricter cost management and operational adjustments for operators. Additional pressure is anticipated, as the tax on remote betting (excluding horse racing) is due to rise from 15% to 25% starting 1 April 2027. In this context, Betable asserts that its platform will supply the technical efficiencies and regulatory assistance necessary for challenger brands to compete successfully in the UK. Charlie Noble, Chief Operating Officer at Betable, commented: “The simultaneous launch of several sportsbook brands on our platform showcases the adaptability and scalability of our technology. “The UK continues to be one of the globe's most competitive and strictly regulated betting environments, and we are honored to back brands such as Bet442, Ivy Bet, and RightBet as they build and grow their market position.” These launches point to a rising need among operators for adaptable sportsbook technology that can facilitate quicker market entry, smooth transitions, and compliant expansion in regulated markets like the UK. Mark Good, representing Ivy Bet, stated: “Introducing Ivy Bet is a logical next step after the achievement and swift expansion of Ivy Casino in the UK. “Broadening the Ivy brand into sports betting opens up fresh possibilities for players who like both casino and sports wagering. Betable's platform offers the regulated foundation needed to realize this goal.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SGLA Applauds as Maryland Holds Off on Sweepstakes Ban iGame

SGLA Applauds as Maryland Holds Off on Sweepstakes Ban

(AsiaGameHub) - The Maryland legislative session has concluded, providing a sense of relief for those within the social casino industry. Following the introduction of a House Bill at the start of the session, its failure to pass before the session's end is a welcome outcome for groups like the Social Gaming Leadership Alliance, a trade association that advocates for stakeholders in the sector. Sweepstakes Have a Close Brush with Maryland’s Lawmakers House Bill 295, which was introduced earlier this year and received a follow-up hearing in March, aimed to ban what it termed illegal “interactive games.” The bill targeted sweepstakes, contending that these games mimic casino-style gambling while awarding “non-cash prizes.” Sweepstakes operators countered by arguing that if House Bill 295 were enacted, it would unnecessarily harm a well-established industry with a documented track record of merit.The SGLA praised lawmakers for avoiding hasty action—unlike some other states—and instead taking the necessary time to evaluate the potential consequences of the legislation: “We are pleased with this result in Maryland and want to thank the Maryland lawmakers who took the time to thoroughly consider this issue. Over multiple hearings and dozens of meetings, SGLA addressed false allegations by casino interests by demonstrating that the Social Plus industry already offers strong consumer protections and contributes to Maryland’s economy, while pushing back against efforts to misrepresent long-standing lawful activity as gambling. We are eager to work with lawmakers and regulators in 2027 to codify SGLA’s best practices for the broader social games industry, which can generate significant tax revenue while keeping consumers safe online.” The organization emphasized its support for maintaining a status quo where the sector is effectively regulated, thereby allowing the state to reap the benefits. Further Action May Be Needed, SGLA Agrees The SGLA dismissed concerns regarding consumer protection, arguing that influential casino lobbies were attempting to mischaracterize the sweepstakes industry. The Maryland Lottery and Gaming Control Agency has been actively targeting websites it considers illegal, having recently issued 80 cease-and-desist orders, with a 25% compliance rate among those notified. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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mkodo Commemorates 25th Anniversary with a Managing Director Transition iGame

mkodo Commemorates 25th Anniversary with a Managing Director Transition

(AsiaGameHub) - B2B technology provider mkodo is celebrating its 25th year with a change in leadership. Co-Founder Stuart Godfree is stepping down from the position of Managing Director, with David da Silva taking over the role with immediate effect. Godfree has been instrumental in the firm's growth, steering it from an initial emphasis on mobile innovation to its current status as an international technology partner for operators such as the British Columbia Lottery Corporation (BCLC), the Ontario Lottery and Gaming Corporation (OLG), and Superbet. This shift in leadership occurs during a period of major change in the iGaming and lottery industries, where operators are contending with increased costs and more stringent regulations. “Achieving 25 years is a significant and proud achievement for mkodo,” stated Godfree. “The company is on solid footing, with established technology, enduring partnerships, and a superb team. “Under David's guidance, mkodo will maintain its innovative drive while keeping a sharp focus on reliability, compliance, and player experience in the globe's most strictly regulated markets.” New mkodo Managing Director arrives with sector expertise The incoming Managing Director, da Silva, offers extensive experience in product development and commercial strategy within regulated environments. His hiring indicates a reinforced commitment by the London-based company to assist operators in harmonizing user experience with intricate compliance demands. His career history includes serving as Commercial Director at competing B2B suppliers Nektan PLC and Cashbet. He also held the post of Chief Operating Officer at the Dublin FinTech company Symphony FS briefly in 2018. From 2019 to 2024, he was the Chief Executive Officer at the odds comparison platform easyodds.com and continues to act as a Director at the consultancy headbaker. He comes to mkodo following his co-founding of the non-profit SoGood Partners in 2023, where he also held the position of Chief Marketing Officer. “Fundamentally, iGaming is an entertainment offering, yet it now functions under rigorous regulatory oversight,” said da Silva. “The operators that will thrive moving forward are those capable of providing both—frictionless, captivating experiences and strong, automated compliance.” Moving forward, da Silva will concentrate on growing mkodo's core product portfolio and aiding operators as additional regulated markets open. “At its heart, iGaming is an entertainment product, but one that now functions under intense regulatory scrutiny,” he elaborated. “The operators that will prosper in the coming era are those that can offer both—seamless, engaging experiences and sturdy, automated compliance. Striking that balance will separate the winners. “Markets such as Brazil and regions in North America, most recently Alberta, Canada, demonstrate the rapid pace of regulatory evolution. “This presents both opportunity and complexity. Our mission is to empower operators to grow with assurance—providing experiences that players enjoy, while upholding the most stringent compliance standards operationally.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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DraftKings Details Expansion Plans for Alberta, Canada iGame

DraftKings Details Expansion Plans for Alberta, Canada

(AsiaGameHub) - DraftKings has confirmed it will be among roughly 32 companies seeking entry into Alberta, Canada. As the province prepares to launch its online sports betting and iGaming industry, DraftKings is one of the leading players set to join the market. Alberta Represents DraftKings’ Second Canadian Market Opportunity The company will pursue entry via both its Sportsbook and Casino products, aiming to secure an early-mover advantage in the province. Commenting on these plans, Greg Karamitis, EVP and General Manager of Sports at DraftKings, shared: “We’re excited about the opportunity to expand DraftKings’ footprint in Canada and bring our online sportsbook and casino experiences to customers in Alberta. With the anticipated launch aligning with the World Cup, hosted right here in North America, it’s a particularly exciting moment for sports fans in the province to engage with our platform.” Alberta would become the 34th jurisdiction where DraftKings operates, and its second Canadian province—following Ontario, which was the first to implement local regulations for iGaming and sports betting. DraftKings aims to launch on the universally set date of July 13, 2026, and it is far from the only company targeting this launch timeline. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The Newest Slot Game by Red Tiger Evokes Aztec Culture iGame

The Newest Slot Game by Red Tiger Evokes Aztec Culture

(AsiaGameHub) - While it’s a bit less bloody than its name implies, the Aztec Tribute online slot puts a creative spin on an otherwise overdone theme—Red Tiger has crafted a fresh game that captures players’ interest and brings the ancient, vanished civilization to life on the screen. Aztec Tribute Slot Metrics Reels: 5 Paylines: 720 RTP: 96.17% Volatility: High Min/max bet: 0.10/20 Max win: 20,000x Please the Gods and Revel in Untold Riches Focused heavily on the game’s thematic elements, Red Tiger designed a 3-4-5-4-3 play grid—departing from the standard rectangular layout in iGaming and adding a range of new, innovative features. This title easily draws adventurous players to try for the 20,000x maximum multiplier, which gives them a shot at massive rewards calculated based on their bet size. When it comes to in-game features, there’s no shortage to explore, including (but not limited to) the Choose Your God feature—where players can harness the power of ancient deities to see if they’re favored. Then there are Super Free Spins, which let you enjoy free rounds and build on your winning momentum. The Tonala Wild symbol appears on the reels to boost multipliers and enhance your payouts. Buy the Good Fortune You Need Players can choose to either double the Wild Multiplier or turn the first two reels into triplets (along with additional 5x wild multipliers). Free spins range from 10 upwards, and landing Free Spin symbols during bonus rounds adds an extra two spins. If you’re in a hurry and don’t want to wait for features to trigger randomly, you can opt for the Bonus Buy feature and pick between Free Spins and Super Spins. All in all, Aztec Tribute is a deeply thematic game that rewards players and makes them feel like they’re getting great value from joining the experience. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Pragmatic Play Partners with Winland to Enter the Mexican Market iGame

Pragmatic Play Partners with Winland to Enter the Mexican Market

(AsiaGameHub) - Pragmatic Play has further extended its reach in North America by entering the Mexico market via an agreement with Winland. This collaboration enables the supplier to rapidly deploy its games in the region, providing players with a wide array of opportunities across various verticals. Pragmatic Play Expands and Pushes Further Afield in North and Latin America Through this deal, Winland and its users gain access to a selection of premium gaming options spanning the studio's complete portfolio, including virtual sports, slots, and live casino titles. Players can now enjoy several immersive experiences from Pragmatic Play, featuring popular games such as Gates of Olympus 100, Zeus vs Hades: Gods of War, and numerous others. The studio has also enhanced its portfolio with innovative titles like Gates of Olympus Roulette and Jelly Express, building on its successful franchises to provide players everywhere with fresh and entertaining content. This partnership also offers Pragmatic Play a valuable opportunity to trial its new releases with a fresh audience and strengthen its position in the Latin American market, a region of growing strategic importance for suppliers. Victor Arias, the VP of LATAM at Pragmatic Play's key partner ARRISE, praised the agreement and its significance: “Mexico remains an important region in the Latin American regulated market, and bringing Pragmatic Play’s multi-product offering to more local players is a major milestone.” Luis Olivares, President of Winland, expressed equal satisfaction with the chance to broaden the operator's game selection: “Integrating Pragmatic Play’s diverse range of content represents a significant enhancement to our online offering.” “The strength and reputation of its portfolio align perfectly with our ambitions, and we’re confident that these new additions will elevate our platform and deliver outstanding value to our players,” he concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Hawaii Balances Gambling Benefits and Social Risks iGame

Hawaii Balances Gambling Benefits and Social Risks

(AsiaGameHub) - A Hawaii gaming group dedicated to legalizing gambling is assessing if the financial gains from the activity genuinely exceed the social problems it is often blamed for. For Senator Lynn DeCoite, co-chair of the state’s Tourism and Gaming Working Group (TGWG), the issue is personal, given her own father participates in gambling. “We can ask all those difficult questions I struggle with because my dad loves to gamble, and I’m like, what’s wrong with you,” DeCoite shared. The Pros and the Cons On Wednesday, the panel met with industry specialists to review the benefits of gaming, highlighted as: 1.8 million jobs nationwide, projected $125 billion in revenue for 2025, and $52 billion in state taxes. “Many states allocate gaming tax revenue to support education, finance infrastructure upgrades, bolster public safety programs, and other citizen priorities,” stated American Gaming Association vice president of Government Relations, Tres York. DeCoite suggested the funds could aid in disaster recovery from events like wildfires or storms, pointing to last month's Kona low storm and the Lahaina wildfires. Concurrently, the group voiced significant worries about increased crime, domestic violence, and gambling addiction, commonly linked to problem gambling. Strong Tracking Systems in Place Boyd Gaming, operator of popular casinos for Hawaiians such as the California Hotel & Casino (The Cal), Main Street Station Casino Brewery Hotel, and The Orleans Hotel & Casino, emphasized that its player rewards programs monitor for unusual behavior and depend on long-term relationships with local customers to detect irregularities. “We develop relationships with our customers; our bartenders, waitresses, and floor staff know them,” said Paul Anderson, Boyd Gaming Senior VP of Industry and Government Affairs. DeCoite noted her father, whom she described as a “very conservative gambler,” is the type of patron Boyd monitors. “They have him registered with his player’s card, so we know exactly what he’s doing too, which I think is excellent.” “Regardless of whether Hawaii decides to legalize any gaming, the examples from the 48 states that have can provide crucial insights on regulatory frameworks and consumer safeguards,” added York. The TGWG must submit a report of its findings to legislators before the next legislative session begins. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Uri Poliavich of Soft2Bet evaluates Q1 performance and looks forward to the World Cup iGame

Uri Poliavich of Soft2Bet evaluates Q1 performance and looks forward to the World Cup

(AsiaGameHub) - Soft2Bet founder and CEO Uri Poliavich has announced that the firm has begun 2026 with significant momentum, driven by the launch of new brands, fresh sponsorships, and robust performance in international markets. Image: Soft2Bet Speaking to employees, partners, and industry journalists during a Q1 town hall, Poliavich compared the company’s progress to Formula One, stating that the groundwork laid in the first quarter will help them navigate the challenges ahead this year. “Ayrton Senna was one of the most remarkable figures in Formula One history,” he noted. “He would walk the track before every race to identify every potential opportunity. We adopted the same strategy in Q1, preparing ourselves for Q2 and the remainder of the year.” New Brand Launches from Soft2Bet The first quarter was a highly active period for Soft2Bet, which introduced five new brands to its portfolio. Focusing on regions where it has previously seen success, the company launched these new brands in Denmark, Romania, and Sweden. In Sweden, the Viking-themed brand Lodur—utilizing Soft2Bet’s MEGA gamification technology—was introduced, with Poliavich noting encouraging early data. In Denmark, the company strengthened its presence in one of Europe’s most established markets by launching three brands: Betinia, Bet Toro, and Quick Casino. Additionally, Soft2Bet debuted Zinx in Romania, a new platform for sports betting and casino gaming that features a cartoon-style character. Leading Market Performances Although Poliavich did not provide exact financial data, he identified the top-performing regions. Four markets occupied the top three positions in the company's global rankings. Denmark secured the third spot, supported by brand awareness campaigns through CampoBet and Betinia’s sponsorships of national football leagues. Tied for third were Greece and Sweden—both recognized as major European markets, despite the regulatory complexities found in the Swedish landscape. In what the founder described as a "surprising" result, Mexico emerged as Soft2Bet’s highest-performing market during the first quarter. “We entered the Mexican market with thorough preparation, which is why it exceeded our internal projections this quarter,” he remarked. Expanded Sponsorship Portfolio Alongside the brand launches, Soft2Bet finalized four new sponsorship deals in Q1 to increase brand visibility among new audiences. In addition to the Danish football league partnerships for Betinia and CampoBet, the company gained traction in Canada through deals with Rock League Curling and the Oshawa FireWolves. Furthermore, the company extended its partnership with FC Cluj in Romania for another season. Poliavich commented: “We value their competitive spirit and dedication. Despite not being from Romania's largest city, the results from Cluj are impressive. We aim to adopt their values and integrate them into our player experience.” Future Outlook Despite the strong start, Poliavich emphasized that Soft2Bet remains focused on growth. The company anticipates a 20% increase in GGR for the next quarter, with cost-saving measures expected to drive a 29% rise in EBITDA. The company is also looking forward to the World Cup this summer, which will be held in the US, Mexico, and Canada—three territories where Soft2Bet maintains a significant presence. To align with the tournament, the firm has introduced MEGA 11, a football management gamification tool, and MEGA Shoot, a player-versus-player tournament mechanic designed for the World Cup period. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Gambling expert urges operators to reveal the actual cost of bonuses iGame

Gambling expert urges operators to reveal the actual cost of bonuses

(AsiaGameHub) - Following a new study that reveals some UK gamblers either don’t fully understand the terms of certain welcome bonuses or directly view them as “deceptive,” one of the study’s co-authors tells SBC News his thoughts on how to make bonuses more aligned with consumer expectations. Jamie Torrance is a psychology lecturer and researcher at Swansea University. He has conducted extensive research on problem gambling; his other work includes studies on public perceptions of gambling in the British Army, how family dynamics shape gambling behaviors, and the delivery of gambling advertising, among other topics. It’s fair to say he’s an authoritative voice in the field of gambling studies. In Torrance’s op-ed for The Conversation, it was highlighted that many respondents in his latest research either saw bonus incentives as “manipulative” or consistently miscalculated the compounded amounts involved. This was sure to draw attention—so SBC News sought to dig deeper into the underlying issues. The study’s premise is straightforward: survey 585 participants who gambled in the past year and present them with a realistic welcome bonus modeled after actual promotions from online gambling platforms. As the research describes it: “Welcome bonus: get 150% up to £150 on your first deposit”. Half the participants viewed the offer in a standard industry format, starting with a £50 deposit for the bonus. The other half saw the same promotion but with a clear note that an additional £750 must be wagered before any winnings can be withdrawn—exactly how a 10x wagering requirement applies to a £50 deposit. “More than 90% of participants underestimated the true cost,” Torrance wrote for The Conversation. “Only around 5% got it right.” “The £500 figure is telling. It is exactly what you would get if you applied the 10-times multiplier to the £50 deposit but ignored the 150% bonus on top. Most people understood part of the calculation but missed the compounding effect.” Clarifying bonus practices When SBC News reached out to understand why this misconception is so widespread, Torrance concluded that the wording of current offers isn’t intuitively understandable. “I think it comes down to the structure of the offers themselves rather than any deficit on the part of bettors. The headline figures (the deposit match and the multiplier) are easy to read, but the interaction between them requires a multi-step calculation that most people don’t intuitively perform. People are grasping part of the offer and missing the compounding effect, and the standard format doesn’t help them bridge that gap. There’s also a motivational element at sign-up: someone keen to start playing is not in the ideal headspace to interrogate terms and conditions.” Until recently, this gap was even wider. Before January, operators could set these multipliers as high as 50 times the bonus amount. However, the Gambling Commission capped them at 10x—a direct result of the Gambling Act Review White Paper, which called for simpler and more transparent promotions. Torrance continued: “There has been real progress [with the White Paper], particularly on the structural side (financial risk checks, online slot stake limits, the statutory levy), and the work on direct marketing and cross-selling is welcome. On bonuses specifically, the January 2026 cap on wagering requirements at 10 times is a meaningful step in the right direction.” However, Torrance notes that capped multipliers are a separate issue from making costs visible to consumers, and more needs to be done in that area. “Our data suggest that even under the new rules, consumers are still significantly misjudging what these offers require of them.” Bonuses have received increased attention lately, especially during and after the Gambling Act review. A key measure from the review’s April 2023 White Paper was a ban on cross-selling bonuses between betting, gaming, and lottery platforms. Still, some feel more can be done to improve bonus practices. An interesting idea Torrance raised in our interview was hypothetical “age-differentiated incentives,” which treat users aged 18–24 differently from older players. Drawing on psychology, he argued that this younger age group is still at a stage where impulsivity, peer influence, and price sensitivity converge—and welcome bonuses could act as an entry point into sustained gambling. “Several jurisdictions, including Australia, Spain, Belgium and Italy, have gone as far as banning inducements to new customers outright, which gives a sense of the range of options on the table internationally. “An age-differentiated approach to inducements is something I think deserves serious consideration, and it’s an area I’m actively researching.” Torrance concluded the interview by putting forward a proposal to the Gambling Commission, which he believes would lead to better-informed players in the future. “I want to be fair here, because the Commission has done substantial work on consumer protection in recent years and the wagering cap itself is a good example of that. The refinement I’d point to is at the point of disclosure. Requiring operators to display a short worked example, in the same prominence as the headline offer, showing what the wagering requirement actually means (or its ’true cost’) would be a welcome change.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Former NBA Player Damon Jones About to Change Plea in Expanding Gambling Investigation iGame

Former NBA Player Damon Jones About to Change Plea in Expanding Gambling Investigation

(AsiaGameHub) - Former NBA player Damon Jones is set to revise his plea regarding a significant federal gambling probe in the U.S. He is the first of dozens of individuals charged in the extensive case to admit guilt. Damon Jones to Update Plea in Growing Gambling Investigation A federal court in Brooklyn will host the plea hearing later this month following an agreement by both parties to expedite the schedule. The 49-year-old had previously pleaded not guilty to charges across two indictments involving a sports wagering operation and fraudulent high-stakes poker matches. According to prosecutors, Jones leveraged his professional network, including his history with LeBron James, to acquire confidential details regarding player injuries and status. This insider information was then provided to gamblers looking for an edge. Investigators highlighted a 2023 game between the Los Angeles Lakers and Milwaukee Bucks where Jones allegedly informed a contact that James would be sidelined. This allowed for significant bets to be placed before the news went public; the Lakers ultimately lost. In another instance, prosecutors claim that Jones received payment for a tip concerning Anthony Davis and his expected playing time in a 2024 matchup. However, the information was inaccurate, leading to substantial losses and a conflict over the payment for the advice. Federal Investigation Links Damon Jones to Fraudulent Games and Organized Crime Beyond sports betting, Jones is also implicated in organizing rigged poker games designed to defraud players. Court documents suggest these games utilized sophisticated tools like compromised card shufflers and concealed cameras to give insiders an unfair advantage. Former athletes were reportedly used to attract affluent participants to these deceptive games. The wider probe has led to charges against over 30 people, including pro athletes and figures linked to organized crime. Officials state that some operations were tied to criminal syndicates that used threats and violence to collect gambling debts. Jones, who made over $20 million during his playing career and later coached, has been out on bail since his arrest last year. His decision to admit guilt could be a pivotal moment in the investigation and may impact the legal strategies of other defendants. This inquiry is part of an intensified effort to combat corruption in sports betting, which has seen increased oversight as legal gambling expands nationwide. Authorities are continuing to probe the intersections of professional sports, private data, and illegal betting rings. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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