ASA Reverses Ladbrokes’ Decision on Ladbucks Ad Campaign iGame

ASA Reverses Ladbrokes’ Decision on Ladbucks Ad Campaign

(AsiaGameHub) - The Advertising Standards Authority (ASA) has reversed an earlier ruling against Ladbrokes, determining that its “Ladbucks” ad campaign does not violate regulations aimed at safeguarding minors. This revised decision supersedes one published in June 2025; following a re-evaluation, the regulator now concludes that complaints about the advertisements should be “not upheld.” The case focused on television and video-on-demand ads promoting “Ladbucks” — a rewards program offered by Entain-owned Ladbrokes. The ads featured token-like coins and highlighted incentives such as free bets and free spins. Two complainants argued that the name “Ladbucks” and its visual presentation could strongly appeal to children, as they resemble in-game currencies used in popular titles Fortnite and Roblox. In its revised assessment, the ASA acknowledged similarities between Ladbucks and gaming tokens like V-Bucks and Robux. However, it concluded these similarities were too generic to create a strong appeal to under-18s. The regulator noted that while token-based systems are common in video games, they are also widely used in adult-oriented contexts, such as loyalty schemes. It also highlighted key visual differences, including the darker color scheme and poker chip-style design of the Ladbucks token. The ASA further determined that the ads lacked features typically associated with youth-focused content, such as cartoon imagery, characters, or fantasy elements. References to gambling games were brief and not presented in a way that would attract younger audiences, according to the authority. Although the ads were subject to age-related restrictions — including post-watershed TV placement and controls on video-on-demand platforms — the ASA said these measures alone were insufficient to guarantee under-18s would be excluded from viewing. As a result, the ads still needed to comply with rules preventing “strong” appeal to children. However, the regulator ultimately concluded they met these requirements. The ASA investigated the ads under both the BCAP and CAP Codes and found no breaches. Both complaints were therefore dismissed, marking a reversal of its earlier position and clearing Ladbrokes’ campaign to continue running. It’s not just the ASA cracking down This decision represents a small victory for a gambling industry company in an advertising dispute. Regulators across Europe, not just the UK’s ASA, have become far more stringent regarding advertising in recent years. Last year, the ASA penalized the brand William Hill (owned by evoke) for a voucher promotion deemed to encourage irresponsible gambling. The authority has also recently tightened its stance on social media influencers promoting gambling. Across Europe, the Dutch regulator Kansspelautoriteit (KSA) has warned several operators for non-compliance, notably regarding gambling company logos visible during European football matches. The Irish Advertising Standards Authority (IASA) also pulled two of TonyBet’s YouTube adverts back in February. However, the Ladbrokes ruling shows regulators aren’t just punishing for punishment’s sake. While the decision stems from an advert that first aired on TV in 2024, it reflects a level of accountability from the UK’s authority. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rank Group Reports Broad-Based Growth in Third Quarter Results iGame

Rank Group Reports Broad-Based Growth in Third Quarter Results

(AsiaGameHub) - Rank Group, a UK-based gambling company, has released its report for the third fiscal quarter, covering the three months ending March 31, 2026. The report indicated consistent growth across all its business segments, underscoring the company's robust performance. Rank Group Highlighted Q3 as a Strong Period for Its Business In its official filing on April 15, the group announced that its net gaming revenue (NGR) for the third quarter reached GBP 205.4 million ($278.3 million), representing a steady 5% increase. On a year-to-date basis, the company's NGR stood at GBP 625.2 million ($847.1 million), marking a 6% rise compared to the previous year. An examination of the company's divisional performance reveals that the Grosvenor venues contributed GBP 95 million ($128.7 million) to the Q3 2025/26 NGR, an increase of 5% year-over-year. For the year-to-date period, the Grosvenor division reported NGR of GBP 299 million ($405.1 million), up 6% year-over-year. Rank Group noted that its Grosvenor venues continued to attract strong visitor numbers, even amidst ongoing global travel uncertainties. The company also highlighted that gaming machines emerged as the fastest-growing product category, with a 10% increase and further potential for expansion. The Mecca venues, meanwhile, generated Q3 NGR of GBP 37.8 million ($51.2 million), a 5% year-over-year increase. For the year-to-date period, this segment achieved NGR of GBP 107.6 million ($145.8 million), a 5% rise. The group indicated that Mecca venues are on track to achieve double-digit operating profit in the 2026/27 fiscal year, supported by the recent elimination of Bingo Duty. Enracha venues recorded Q3 NGR of GBP 11.7 million ($15.8 million) and YTD NGR of GBP 34 million ($46.1 million). These figures represent year-on-year growth of 9% and 7%, respectively. The company attributed this strong performance primarily to the significant growth in gaming machines, which saw a 27% increase. Finally, the Digital division reported NGR of GBP 60.9 million ($82.5 million), a 4% increase year-over-year. On a year-to-date basis, the digital segment's NGR grew by 6% to GBP 184.6 million ($250.1 million). While growth in the UK was more modest at 2% due to the impact of recent gaming tax increases, the segment experienced a robust 14% growth internationally. Rank Group Bullish on Medium-Term Objective Based on its current performance, Rank Group anticipates its full-year underlying like-for-like operating profit to reach at least GBP 68 million ($92.1 million). The company stated that this projection accounts for energy cost volatility, though it is not expected to materially affect profitability in the current or upcoming year. Richard Harris, interim CEO of the group, expressed satisfaction with the company's revenue growth across all areas, despite prevailing macroeconomic challenges. The results demonstrate the resilience of the business, the strength of the customer proposition and the growth initiatives we have in place. Richard Harris, interim CEO, Rank Group Harris further commented that the company's well-defined sustainability plans position it favorably to achieve its medium-term objective of at least GBP 100 million ($135.5 million) in operating profit. Rank Group announced that its preliminary results for FY 2025/26 are scheduled for release on August 13, 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Traffic Lab Gains Majority Ownership of Its Business, Shares It with Employees iGame

Traffic Lab Gains Majority Ownership of Its Business, Shares It with Employees

(AsiaGameHub) - Traffic Lab, an affiliate firm focused on connecting iGaming businesses with players, has announced it now holds majority ownership of its operations. This milestone, supported by the company's executive team, marks the beginning of a fresh era for the organization. Traffic Lab Finalizes Management Buyout Formerly a subsidiary of CapitaLab under the Lab Group, Traffic Lab has transitioned to majority self-ownership. The update was shared on LinkedIn by the company's chief executive officer, Peter Gunni. Gunni noted that achieving this has been a “long-term shared vision” for the team and expressed his excitement that the goal has finally been reached. We have acquired majority control of Traffic Lab and are distributing that ownership. It has been a long-held ambition of mine to establish a firm where the staff are also stakeholders, and that is now a reality. Peter Gunni, CEO, Traffic Lab The management buyout was carried out with the full backing of the leadership team, Gunni explained. He identified himself alongside chief financial officer David Casado Vasquez, chief technology officer Oisín Mac Giolla Chuda, and chief SEO officer Claus Christensen as the primary figures behind the deal. The financial terms of the transaction were not disclosed. One-Third of Employees Are Now Stakeholders Looking ahead, Gunni emphasized that the buyout enables the company to offer ownership stakes to its dedicated staff. He revealed that, at the time of his announcement, approximately one-third of the total workforce currently holds an ownership interest in the business. The CEO concluded that he anticipates this new structure will motivate the entire team to exceed previous expectations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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CasinoRank Reports: MD88 Establishes a New High – end Standard in Malaysian Online Gaming through Wallet Technology and Rebranding iGame

CasinoRank Reports: MD88 Establishes a New High – end Standard in Malaysian Online Gaming through Wallet Technology and Rebranding

(AsiaGameHub) - MD88, a leading luxury digital entertainment platform in Malaysia, has proudly unveiled its Seamless Wallet Integration, a central element of the brand's 2026-2027 transformation. This technological upgrade coincides with a comprehensive visual refresh of the user interface and experience, marking a transition toward a more upscale gaming environment. Designed with an emphasis on ‘effortless navigation’, this wallet enhancement enables users to access the platform's wide array of services through a unified account balance. The updated system now accommodates a broad range of local e-wallets, such as DuitNow, Touch n Go, GrabPay, and Boost, alongside local bank transfers and secure USDT cryptocurrency transactions. As a top-tier DuitNow casino, MD88 guarantees that local players can handle their finances with the speed and convenience typical of modern banking. Utilizing SSL-encrypted wallet technology, the platform ensures secure fund transfers for both deposits and withdrawals by eliminating third-party interference. By eliminating technical and security obstacles, MD88 maintains a user journey that is just as seamless and polished as its updated visual appearance. The updated visual identity and brand revamp signify a strategic shift to better embody the essence of “Luxury Digital Entertainment”. This rebranding introduces a new logo featuring a richer blue hue and sharper edges, symbolizing a more advanced era. The changes carry over to an enhanced website that offers superior usability and striking visuals, utilizing the expanded color palette to establish premium backgrounds that reinforce MD88’s visual tone and character. “We aim to build a digital space that reflects the efficiency of a world-class resort. A premium experience goes beyond looks; it is about the assurance of instant liquidity. Our enhanced deposit and withdrawal protocols now establish the benchmark for 24/7 rapid withdrawals and transparency across the Southeast Asian market,” stated Aila Yeoh, MD88 Branding and Content Strategist. “This technical progress sets a new bar for platform reliability and style, ensuring our users enjoy a high-end experience at every interaction. Our visual rebranding—characterized by bolder blues and refined edges—mirrors the precision found in our technology.” Weighing in on these developments, Emily Thompson, Head of Content at CasinoRank, observed: “The most notable aspect of this transition is the focus on transactional efficiency as a fundamental component of the user experience, rather than just the visual rebranding. Industry-wide, platforms are striving to minimize friction in deposits and withdrawals, and this specific wallet integration aligns with that wider trend instead of serving as a standalone update.” This progression in transaction technology guarantees that the MD88 platform stays as fluid and elegant as its new visual identity. About MD88 MD88 is owned and operated by Raptor Entertainment and holds a full license under the laws of the Government of the Autonomous Island of Anjouan, Union of Comoros. Recognized as a leader among trusted online gaming casinos in Malaysia, the company offers an extensive catalog of games, including Live Casino, Online Slots, Sports Betting, Lottery, Crash, and Fishing. As a TNG online casino, MD88 is committed to delivering a secure, transparent, and equitable gaming environment for its users. About CasinoRank CasinoRank is a global iGaming affiliate brand dedicated to evaluating and ranking online casinos. Established in 2016, CasinoRank manages operations across various verticals, such as OnlineCasinoRank, LiveCasinoRank, and BettingRanker. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Brazil’s PT Party Proposes Bill to Abolish Online Gambling Law iGame

Brazil’s PT Party Proposes Bill to Abolish Online Gambling Law

(AsiaGameHub) - The PT government’s legal arm is calling on Congress to repeal the Bets Law, but where is Lula’s endorsement? The legislative caucus of Brazil’s Workers’ Party (PT) has tabled Bill PL-1808/2026 with Congress, calling for a complete federal ban on “online gambling”. The proposal, formally introduced by PT deputy Pedro Uczai, demands the full repeal of all laws and regulatory provisions for online betting established under the Bets Law (PL 2626/2023), the regulatory framework that has been in effect since January 1, 2025. The proposed federal ban would cover the entire gambling structure created by the Bets Regime, as the bill’s text includes all activities tied to running an online gambling platform, including advertising, sponsorships, payment processing and any intermediary services connected to gambling operations. The bill leaves little ambiguity about the scope of its ban, stating: “This Law prohibits, throughout the national territory, the exploitation, operation, offering, availability, promotion, advertising, intermediation and processing of transactions related to fixed-odds betting.” Backed by 68 PT members, the measure calls for the removal of betting apps and websites, the blocking of financial transactions linked to gambling, and strict penalties for operators, affiliates and service providers found violating the prohibition. The bill is submitted to Congress as an emergency measure developed and supported by the PT government’s legal branch as a public protection effort “to stop the public health and economic harms linked to gambling”. Bets Law viewed as an economic harm As the bill’s sponsor, Uczai stated that it is the PT government’s responsibility to address “rising household debt, financial instability and mental health issues” that have emerged following the creation of Brazil’s online gambling market. “If betting causes the harm we believe it does, why don’t we just eliminate it entirely? Or regulate it to cut down on the volume of betting in Brazil, allowing a limited number of operations if they even serve any public purpose,” Uczai told Congress. Though submitted to Congress, the bill does not carry the signature of President Luiz Inácio Lula da Silva or senior federal government members, making clear the proposal remains a parliamentary initiative rather than an official executive policy. Pedro Uczai – PT Brazil – Credit: Saulo Cruz/Agência Senado Campaigning for a fourth presidential term, Lula has repeatedly spoken out against the Bets regime, noting as recently as last week that if the decision were entirely his, he would move to ban online gambling outright. However, this rhetoric is widely interpreted as campaign positioning, aligned with PT’s “3B slogan” — which calls for higher taxation of bankers, billionaires and betting operators. Political observers had instead expected PT to take a more measured approach, where Lula would leverage the party’s senior ranks to tighten the existing regulatory framework rather than dismantle it entirely. This expected approach included direct adjustments to the final legal terms of the Bets regime, such as backing a federal ban on gambling advertising, strengthening consumer protection safeguards, and formally classifying gambling addiction as a public health issue. When introducing the bill, Uczai made no reference to support from senior PT government leadership, confirming the proposal remains a parliamentary initiative rather than a coordinated executive action. Where is Lula? A full repeal of the Bets regime would put Luiz Inácio Lula da Silva and the PT government on a collision course with key Brazilian institutions. Chief among these is the Receita Federal, Brazil’s federal tax authority, which has backed the regulated framework and projects up to R$13bn (£1.9bn) in gambling-related revenue for 2026 — funds seen as critical to sustaining PT’s social and welfare programs. Backing a federal ban would also spark resistance from Brazil’s football leagues and major media groups, both of which have grown increasingly reliant on high-value sponsorship deals tied to the betting sector. As noted last week by SBC Noticias Brazil: “such a move would carry significant fallout, effectively restarting a legislative process that took more than a decade to complete, while risking conflict with stakeholders across tax revenues, media and sport. The question remains: does the PT government want to take the entire betting regulatory process back to ground zero?” A full repeal of the Bets regime would also see Lula abandon key policy measures established under the framework, including regulatory oversight of the SPA and the rollout of Brazil’s national self-exclusion scheme, which is currently being piloted at the federal level. Most significantly, pushing for a ban risks internal friction within PT and Congress itself. The Bets regime was authorized under Lula’s administration, and is viewed as the culmination of a decade-long policy effort. As developments unfold, it remains unclear whether Lula and PT’s senior leadership will endorse Bill PL-1808/2026, or whether the proposal is just more political posturing from the party ahead of Brazil’s October election. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Over 70 Gambling Machines in Illegal Den Busted in Daytona iGame

Over 70 Gambling Machines in Illegal Den Busted in Daytona

(AsiaGameHub) - A Daytona Beach man was taken into custody following a police raid on his residence that revealed a significant illegal gambling setup. The search of the property occurred on Friday, April 10, targeting an individual operating an unlawful gambling enterprise. Crackdown on Illegal Gambling in Florida Continues Authorities confiscated approximately 70 gambling machines and close to $20,000 in cash. The operation was based in the 1200 block of North Nova Road, where officials stated over 20 customers tried to flee the illicit establishment. The accused, Willie Cord, initially delayed officers and attempted to block their entry before ultimately permitting the search. He has been released after posting a $3,000 bail bond and faces charges for maintaining a gambling house, in addition to a single comprehensive charge related to the manufacturing, ownership, storage, processing, and sale of slot machines. The Daytona Beach police provided more specifics on the operation, noting that an individual secured the door as police approached. Officers presented the search warrant and informed the person inside that they were legally required to allow the search. More Than 70 Gambling Machines Seized Upon entering, law enforcement immediately observed numerous gambling machines throughout the location. Money was found loaded in some machines, suggesting the customers had fled only moments earlier.The seized items consisted of 68 Fire Link gambling machines and four Fish Table gambling machines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Ohio’s Gaming Regulatory Body to Impose a $5M Fine on Kalshi iGame

Ohio’s Gaming Regulatory Body to Impose a $5M Fine on Kalshi

(AsiaGameHub) - The Ohio Casino Control Commission (OCCC) has imposed a fine on Kalshi, a prediction market firm, which is now required to pay $5 million for alleged violations of the state’s gaming regulations as claimed by the regulatory body. Kalshi Encounters Regulatory Opposition in Ohio The enforcement notification was issued on Tuesday, April 14, against KalshiEX LLC. The regulator alleges that the company has been running its operations without the required license and providing “unlicensed sports gaming” services within the state. This sits at the heart of a broader dispute between state gaming regulators and prediction market platforms across the United States. Regulators argue that local gaming laws apply to these services, while platforms including Kalshi and Polymarket maintain that they fall exclusively under the regulatory mandate of the Commodity Futures Trading Commission (CFTC), meaning state-level local rules do not govern their operations. The OCCC has not hesitated to take action, however, asserting that state gaming laws take precedence, and that Kalshi's business activities meet the definition of gaming per state regulations. In an official statement, the commission said: “The Commission takes its regulatory duties to ensure compliance with the law and protect the integrity of sports gaming in Ohio very seriously.” Kalshi has called these recent developments “disappointing,” and the company has distributed an official statement to media outlets: “We are frustrated by this latest turn of events, especially considering our ongoing litigation with Ohio and recent court rulings in other jurisdictions confirming our right to operate as a federally licensed exchange. We are currently reviewing the Gaming Commission’s correspondence.” Kalshi has an estimated 35,000 users based in Ohio alone, and the regulator noted that it had not been able to confirm whether Kalshi “follows the various safeguards and guardrails required under Ohio law.” Ohio Attorney General Dave Yost also voiced criticism of Kalshi’s operations in the state, remarking that he would not wager on how much longer Kalshi would remain accessible to local users. Citing a ruling from Nevada, Yost added: “Ohio has formally put Kalshi on notice today that its ‘prediction markets’ constitute unlawful gaming, and we have proposed a $5 million fine. A federal court has already agreed with our interpretation of the law.” Cross-State Legal Disputes From Nevada to Montana Kalshi is highly unlikely to back down from this fight. The company has been engaged in legal battles with states across the country, and recently filed a lawsuit in Montana. The firm has also secured temporary legal wins in New Jersey and Arizona, where it has been allowed to continue operating despite heightened regulatory scrutiny. The Nevada ruling is the only decision that has put Kalshi at a disadvantage so far, but the company shows no signs of conceding. Meanwhile, the CFTC has launched a lawsuit against multiple individual states, their governors, and attorneys general over attempts to regulate Kalshi under local gaming laws. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rank Group raises profit expectations following Q3 revenue surpassing £200m iGame

Rank Group raises profit expectations following Q3 revenue surpassing £200m

(AsiaGameHub) - The Rank Group has announced consistent revenue growth for the third financial quarter, with its performance bolstered by positive results from both its digital and physical venues. For the quarter ending 31 March 2026, the Group's like-for-like net gaming revenue (NGR) climbed 5% compared to the previous year, reaching £205.4m. Year-to-date NGR saw a 6% increase, totalling £625.2m. Each of the main divisions contributed to this positive performance in Q3. The company's largest segment, Grosvenor venues, saw a 5% rise in NGR to £95m, a result underpinned by a robust 10% growth in gaming machine revenue. The digital arm also experienced an uptick, with NGR growing 4% to £60.9m. Growth in the UK digital market was more subdued at 2%, but the international side showed stronger progress, posting a 14% revenue increase following enhancements to its platform and customer services. Mecca venues posted a 5% increase in NGR to £37.8m, while Enracha venues again delivered standout performance with 9% growth to £11.7m, propelled by a significant 27% surge in gaming machine revenue. The company stated that the effective conversion of revenue into profit during the quarter has led to an upgraded full-year forecast. It now anticipates like-for-like underlying operating profit will be no less than £68m, an improvement on the previous guidance of £65m. This revised outlook accounts for continued cost management initiatives, especially in the digital division. These actions are designed to counter the financial impact of the UK's Remote Gaming Duty increase to 40%, which is now in effect. The cost-saving measures involve cuts to marketing expenditure, supplier expenses, and staff numbers, while the company continues to invest in performance-based marketing and customer rewards. Looking ahead for Rank Group The group acknowledged that external issues, such as geopolitical tensions in the Middle East, may influence international travel and subsequently affect venue performance. Despite this, Rank Group anticipates further revenue growth in the fourth quarter. Moving forward, the company is confident it can sustain its growth path, aided by continuous operational enhancements and beneficial regulatory shifts. Specifically, the removal of Bingo Duty starting in April 2026 is projected to boost profitability for its Mecca business. “We were pleased to observe ongoing revenue growth in every part of the business and a strong conversion to profit in Q3, even within a challenging economic environment,” commented Richard Harris, Interim Chief Executive of Rank Group. “These figures highlight the business's resilience, the quality of our customer offering, and the effectiveness of our growth strategies. “By taking the necessary steps to largely offset the effect of the higher RGD in our UK digital operations, and with definitive plans to achieve sustainable revenue growth, the group is in a strong position to meet its medium-term goal of producing at least £100m in operating profit.” Supported by rising revenue across all units and implemented cost controls, the group is moving into the year's final quarter with encouraging momentum. This positive sentiment has been reflected by investors, with Rank Group's share price climbing 12% since the results were published and breaking past the £1 threshold for the first time this year. The current priorities are to maintain this growth while managing regulatory and economic challenges, and to appoint a permanent Chief Executive after John O’Reilly's retirement in January. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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LeoVegas Receives Sportsbook License in Sweden iGame

LeoVegas Receives Sportsbook License in Sweden

(AsiaGameHub) - LeoVegas Group has reinforced its standing in the Swedish market after securing a sports betting licence for its owned brand, GoGoCasino. The new offering, approved by the Swedish gambling regulator Spelinspektionen, will be driven by Tiger, LeoVegas's proprietary sportsbook platform, marking its first launch in Sweden. LeoVegas obtained Tiger from German operator Tipico in 2024 in a transaction arranged by its parent company, MGM Resorts International. The deal occurred as Tipico discontinued its US operations, prompting the DACH market leader to divest its product and technology platform to LeoVegas. Before receiving the Swedish licence, Tiger had already been successfully deployed in other major European markets like Denmark and the Netherlands, with LeoVegas making substantial investments in the sportsbook under MGM's ownership. Another significant event for Tiger occurred earlier this year when it entered the Brazilian market with BetMGM, MGM Resorts' B2C sportsbook in South America, which runs on the LeoVegas platform. Brazil has become one of the globe's largest betting markets since its regulated regime began in January 2025. The industry is projected to be valued in the billions of dollars by 2030, driven by the country's passion for sports and sizable population. However, the situation in the South American nation is now tense, as governing party representatives have surprisingly reversed their position and are demanding a complete repeal of the 2025 law that established legal online betting—a move that will undoubtedly concern international operators like LeoVegas. Returning to Europe, the integration of Tiger into GoGoCasino is expected to substantially boost LeoVegas's market share in Sweden by appealing to both casino enthusiasts and sports bettors. The newly launched sportsbook platform will provide users with features including a bet builder, daily enhanced odds, partial cash-out, and in-play betting. This expansion follows a period of success for GoGoCasino in the Nordic region, where it first debuted in 2019 with its online and live casino services. Commenting on the news, Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, stated: "Introducing our proprietary sportsbook, Tiger, in our home market of Sweden is a tremendous achievement for the entire Group, and my excitement is immense. "Our global teams have dedicated immense effort to our international expansion, and adding this to GoGoCasino will create new levels of engagement for players who love both casino games and sports betting." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Are bookmakers already back in racing? Betway and CopyBet secure new sponsorships iGame

Are bookmakers already back in racing? Betway and CopyBet secure new sponsorships

(AsiaGameHub) - The much-discussed sponsor exodus from horse racing may not actually be coming to pass, if the most recent sponsorship deals from Betway and CopyBet are any indicator, at the very least. In separate announcements made yesterday, Betway and CopyBet have been unveiled as official partners of The Jockey Club and Worcester Racecourse respectively for the 2026 racing calendar. For Betway, the Super Group-owned online sportsbook will back 16 races across Newmarket, Haydock Park and Market Rasen, a package that includes its position as the official fixed odds betting partner of the Debenhams July Festival hosted at Newmarket. Lewis Knowles, PR Manager at Betway, said: “Betway sponsors some of the largest sporting events and teams across the globe, but it is wonderful to see British racing make a well-received return to our sponsorship roster. “We ranked among the biggest backers of racing over the last decade, with thousands of races carrying our name from 2015 right through to the Champion Chase at Cheltenham in 2024. This agreement is an incredible opportunity to align our brand with this fantastic sport once again. “We have enjoyed great success working alongside The Jockey Club in the past, and every member of the Betway team is thrilled to bring that partnership back for 2026.” In addition to the July Festival, Betway will sponsor Newmarket’s Craven Meeting taking place 15-17 April, the Grey Horse Raceday held on 15 August, and Cambridgeshire Friday scheduled for 25 September. The brand will also back Haydock’s Evening and Lester Piggot Day running 29-30 May, the Evening and Old Newton Cup across 3-4 July, Rose of Lancaster Day on 8 August, the Tommy Whittle Day on 19 December and Last Fling Day on 30 December. It will sponsor a single day of racing at Market Rasen, the Summer Plate Day held on 18 July. Is the rift between betting firms and horse racing starting to mend? The wide range of meetings Betway is sponsoring points to a shift in stance among operators, at least some of them, as the dust settles on the tax debates and disputes of summer 2025. There had been widespread expectations that racing sponsorships would be axed this year, following the gambling tax increases announced by Rachel Reeves, Chancellor of the Exchequer, last November. Remote Gaming Duty (RGD) rose from 21% to 40% on 1 April. Ahead of this change, a number of operators including bet365, BetMGM and Entain’s Coral chose to scale back parts of their sponsorship activity, leading to predictions of difficult times ahead for racing. The new deals from Betway and CopyBet suggest this may not be the full picture. Dan Glavin, Betting Partnerships Manager at The Jockey Club, said: “It is fantastic news that Betway is renewing its association with The Jockey Club through this exciting new partnership. “The Betway Craven Meeting at Newmarket is the point where the new Flat turf season really hits its stride, making it the perfect time to launch this collaboration. “Along with taking on the role of fixed odds betting partner for the prestigious Debenhams July Festival at Newmarket, Betway will also have its name linked to a significant number of high-class racedays running all the way through to the end of the year. “Most of these racedays will be broadcast live on ITV, delivering considerable brand exposure.” Beyond financial concerns, betting firms and racing also had a minor falling out last year to some extent. In the lead-up to November’s Autumn Budget, the British Horseracing Authority (BHA) and other sport stakeholders launched the #AxeTheRacingTax campaign. This campaign included a day of strike action held on 10 September. The Betting and Gaming Council (BGC), which was also lobbying against tax hikes at the time, criticised this move, and it appeared a rift was opening up between the racing and betting sectors. It is not all bad blood across the board, however, as the latest moves from Betway and CopyBet seem to indicate. For CopyBet, the firm has signed on as the official betting partner of Worcester Racecourse for the 2026 National Hunt summer season. The company will sponsor 57 races across 19 summer jumps meetings running from 6 May to 21 October. This package includes naming rights to the Fixed Brush Series Final, with CopyBet branding set to be displayed across the entire racecourse site. Michael Thomas, Worcester Racecourse General Manager, said: “Ahead of another exciting summer of National Hunt action, we are thrilled to welcome CopyBet as our Official Betting Partner, supporting us to deliver another packed schedule of high-quality race days on the banks of the River Severn.” This agreement adds to CopyBet’s existing racing sponsorship portfolio, which already includes partnerships with Carlisle, Exeter, Haydock, Huntington and Kempton, plus a brand ambassador deal with Irish jockey Jonathan Burke. “We’re delighted to team up with Worcester Racecourse as its official betting partner,” said Mark Smith, Managing Director of CopyBet UK. “British horse racing is set to be a core part of another incredible summer of sport in the UK, and we are proud to continue supporting one of the nation’s most popular sports.” The racing sector came out of last year’s budget announcement in a relatively strong position, having been exempted from the RGD increase and next year’s planned rise in General Betting Duty (GBD) from 15% to 25%. A knock-on impact on racing is still anticipated, however, as a result of the previously mentioned marketing cutbacks. While Betway and CopyBet have not joined the exodus of sponsors, other operators still plan to limit their presence in racing, meaning the sport requires all the financial support it can secure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SBC Digital: Payment Expert event returns to address the future of payments, compliance, and risk iGame

SBC Digital: Payment Expert event returns to address the future of payments, compliance, and risk

(AsiaGameHub) - SBC Digital: Payment Expert makes its return today, Wednesday, 15 April 2026, as a dedicated online gathering. It brings together senior executives from payments, compliance, fraud prevention, and regulatory sectors to confront the critical issues defining the iGaming payments environment. With fraud methods advancing, regulatory demands increasing, and technologies like artificial intelligence and stablecoins nearing widespread use, the event will investigate how operators can adjust their payment approaches while maintaining compliance, customer satisfaction, and operational effectiveness. Throughout a day of sessions led by experts, presenters from top operators and payment firms such as Kwiff, ODDSET, Lottofy, FDJ United, Flutter International, Entain, Betsson Group, Superbet, Leovegas, Esports Entertainment Malta Ltd, Paysecure, Chevron Group, Veris.finance, TheLotter, Spyglass Insights, GELSA, CoinGeek, and SBC News will offer actionable knowledge on the industry's reaction to swift transformation. The schedule will concentrate on six key themes influencing the future of payments and compliance: The rise in fraud and AML threats, such as synthetic identities and bonus abuse The expanding function of AI in compliance, fraud identification, and operational performance Payment flexibility as a key differentiator in dynamic markets The practical application of stablecoins for operator payments and settlements The advancement of affordability assessments via open banking and data analytics The dangers and regulatory considerations of Buy Now Pay Later services in gambling Agenda Highlights 10:00 – Payments Under Pressure: Tackling Fraud, AML Risk, and Regulatory Expectations Investigate current fraud and AML developments, from synthetic identities to bonus abuse, and learn about the tactics operators employ to enhance detection, simplify KYC processes, and boost robustness without harming the customer journey. 11:00 – AI in Compliance: Balancing Automation with Human Oversight Analyze how AI is revolutionizing fraud detection, AML surveillance, and compliance tasks, and identify where human supervision is still crucial for successful risk control. 12:00 – Why Payment Agility Defines Digital Winners Find out how top operators are creating more adaptable payment systems to speed up market expansion, foster innovation, and adapt more quickly to new regulations. 13:00 – Beyond the Buzz: How Stablecoins Could Transform Operator Payments Distinguish between speculation and practical use as specialists discuss the application of stablecoins for treasury operations, international payments, and expedited settlements. 14:00 – Rethinking Affordability: How Data is Transforming Safer Gambling Understand how open banking and data analytics are redefining affordability checks, enhancing risk identification, and promoting safer gambling practices. SBC Digital: Payment Expert is a premier online event series concentrating on payments innovation, compliance, fraud prevention, and regulatory developments within the worldwide gaming and gambling sector. Event Details Date: 15 April 2026Format: OnlineRegistration: Open now Registration Admission is complimentary, but capacity is restricted. Register today to guarantee access to every session and collaborate with industry pioneers who are directing the course of payments and compliance. Register Here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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U.S. Sanctions on Casinos and Individuals Linked to Mexican Drug Cartels iGame

U.S. Sanctions on Casinos and Individuals Linked to Mexican Drug Cartels

(AsiaGameHub) - The US Treasury Department announced new sanctions on Tuesday, targeting three individuals and two casinos linked to Mexico's Northeast Cartel, which has been designated as a terrorist organization. Mexican Casinos and Individuals Sanctioned Over Cartel Links The cartel has been a focus of the Trump administration, with the President attributing the opioid crisis in the United States directly to the organization and urging Mexico to take more decisive action against it. The Northeast Cartel is widely considered to be the successor to the Zetas. The Treasury Department has now imposed sanctions on Casino Centenario, which is accused of facilitating money laundering for the cartel. Similarly, sanctions have been issued against Diamante Casino, also accused of conducting these operations for the cartel. Several individuals have also been named in the sanctions list. These individuals include Eduardo Javier Islas Valdez, Juan Pablo Penilla Rodríguez, and Jesus Reymundo Ramos, who has reportedly led a disinformation campaign aimed at improving the cartel’s public image by portraying it as a human rights organization. The US Has Hazarded the Idea of Bombing Cartels on Mexican Soil The sanctions employed by the United States serve as a significant measure to disrupt the business activities of criminal organizations and their members, and also to discourage legitimate businesses and individuals from engaging in any commercial relationships with the sanctioned entities. The Trump administration has adopted a more aggressive stance towards cartels, including threats of military action and warnings of potential strikes on Mexican soil to eliminate cartels. Mexico has voiced its disapproval of these statements, asserting its sovereignty and assuring its neighbor that it is capable of managing its internal security matters independently. In November, Mexico took action against 13 casinos, suspending their operations due to their alleged involvement in money-laundering activities for criminal organizations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The Q1 Dip Prompts BetMGM to Adjust Betting Market Forecasts iGame

The Q1 Dip Prompts BetMGM to Adjust Betting Market Forecasts

(AsiaGameHub) - BetMGM has experienced a challenging quarter, which is particularly unwelcome given that Q1 typically features highly anticipated sports betting events such as the Super Bowl, the NBA Playoffs, and March Madness, all of which generate substantial betting handle nationwide. BetMGM Adjusts Forecasts After a More Difficult Than Anticipated Q1 Consequently, BetMGM has lowered its EBITDA guidance to the lower end of its previously stated $300 million – $350 million range. Its revenue projection has also been revised to between $2.9 billion and $3.1 billion, a decrease from the earlier forecast of $3.1 billion to $3.2 billion. A significant factor contributing to this is the substantial increase in customer acquisition costs over recent months, partly driven by the emergence of the prediction market sector. Adam Greenblatt, the company's CEO, has been vocal in his criticism of these platforms. Greenblatt has characterized prediction market platforms as "new sports betting companies." While acknowledging this trend, he also expressed optimism for the company's future, despite the Q1 results indicating a need for a temporary adjustment in the overall business strategy. Greenblatt remains largely positive about what lies ahead. “We are focusing on what we can control. We are not anticipating that irrational spending will continue to become more rational. In the long term, the market will return to us, and that presents an exciting opportunity.” This statement appears to be directed at prediction markets, as Greenblatt maintains confidence that users will eventually return to traditional sports betting platforms. Prediction Markets Largely Responsible for the Temporary Downturn The primary reason for this anticipated return is that sportsbooks offer superior value overall, "unless you are in high school," he asserted. The debate over where the true value lies continues, with local gaming regulators opposing prediction market platforms. However, they face significant opposition from the federal government, which has initiated legal action against certain states. Meanwhile, prediction markets such as Kalshi and Polymarket are engaged in legal battles, either by suing or taking preemptive measures to prevent state enforcement. These platforms have seen some success in states like Arizona and New Jersey, but have encountered resistance in courts in Nevada and other jurisdictions. As the landscape becomes more contentious and legally complex, companies like BetMGM, which are choosing to abstain from this segment, could emerge as significant beneficiaries. They may potentially secure market access in regions such as Texas, which is currently considering the regulation of sports gambling. For instance, DraftKings and FanDuel opted to withdraw from Nevada, prioritizing their involvement in prediction markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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High Roller Enters U.S. Prediction Market Via Crypto.com Deal iGame

High Roller Enters U.S. Prediction Market Via Crypto.com Deal

(AsiaGameHub) - High Roller Technologies has made a significant move beyond online casino gaming by forming a partnership with Crypto.com to launch event-driven prediction markets in the United States. This deal marks the company’s entry into a fast-growing sector that combines financial trading with forecasting real-world events. High Roller Expands Beyond Casinos, Eyeing $1 Trillion Prediction Market Potential As part of the agreement, High Roller will distribute event contracts created by Crypto.com’s North American derivatives division—an entity that functions as a regulated exchange and clearinghouse. These contracts enable users to trade based on the outcomes of diverse events spanning industries like finance, sports, and entertainment. This initiative is viewed as a strategic diversification effort. High Roller, renowned for its digital casino platforms, is positioning itself to access a market that analysts predict could exceed $1 trillion in annual trading volume. Industry projections further indicate that prediction markets—already generating billions in yearly revenue—are poised for substantial growth over the next several years. Company leadership stated that preparations to enter this domain have been ongoing for months, encompassing product development and operational planning. Executives consider the deal a critical milestone, granting them a foothold in a sector with robust long-term potential. They also noted that the company’s existing user base and platform capabilities could accelerate adoption once the product goes live. High Roller’s Stock Rises Sharply Following Crypto.com Partnership News From Crypto.com’s perspective, this collaboration extends the reach of its regulated derivatives infrastructure. The firm has been establishing its presence in prediction markets and views partnerships like this as a way to scale distribution while adhering to U.S. regulatory requirements. Management emphasized that merging High Roller’s consumer-focused expertise with its own trading technology could widen access to event-based contracts. As part of the partnership structure, High Roller plans to act as a registered introducing broker in collaboration with Crypto.com‘s licensed futures commission merchant. This arrangement is designed to ensure all offerings remain within the regulatory framework set by U.S. authorities. The announcement immediately impacted investor sentiment. High Roller’s share price spiked following the news, reflecting optimism about the company’s expansion into a high-growth sector. Market observers noted that this reaction underscores growing interest in prediction markets as they transition from niche platforms to more mainstream financial instruments. The companies have not yet confirmed a launch date but indicated they will share additional details regarding branding, product features, and marketing strategies in the coming months. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Kalshi and Montana Face Intensifying Legal Dispute Over Market Regulations iGame

Kalshi and Montana Face Intensifying Legal Dispute Over Market Regulations

(AsiaGameHub) - An escalating legal battle between prediction market operator Kalshi and Montana state officials is bringing renewed focus to how these platforms should be regulated across the U.S. Kalshi Seeks Judicial Protection in Dispute with Montana Regulators The firm has filed a federal lawsuit to prevent state authorities from enforcing gambling laws against its operations. Submitted to a Montana district court, the complaint targets senior officials—including Attorney General Austin Knudsen—and requests immediate judicial protection while the dispute is resolved. At the core of the case is the classification of so-called event contracts. These instruments let users trade on the probability of real-world outcomes like election results or economic indicators. Kalshi maintains such products fall under federal derivatives rules and should be overseen by the Commodity Futures Trading Commission (CFTC). The company argues this federal framework takes precedence over any state’s attempt to label the activity as gambling. Montana regulators hold the opposite stance. Earlier this month, the state’s Gambling Control Division issued a warning ordering Kalshi to stop its services. Authorities noted that non-compliance could lead to legal consequences, including potential civil or criminal action. Their position is that the contracts resemble wagers and thus fall within state gambling restrictions. Allegations of a Broken Agreement Heighten Tension in Kalshi’s Legal Fight The dispute has grown more complex due to a prior understanding between the two sides. In 2025, Montana agreed to pause enforcement while similar litigation in other jurisdictions unfolded. Kalshi now claims the state has reneged on that commitment by sending a new cease-and-desist notice even as related appeals remain pending. This lawsuit is part of a broader pattern. Kalshi has been involved in several legal battles across the country, including cases in Arizona, New Jersey, and Massachusetts. Some courts have leaned toward recognizing federal authority in this area, temporarily blocking state-level enforcement. However, dissenting judicial opinions and regulatory pushback highlight the lack of consensus. Kalshi warns that allowing each state to impose its own rules could fragment the market and disrupt the functioning of regulated exchanges. The company also points to the risk of financial and reputational damage if enforcement proceeds before courts provide clarity. For now, Montana officials have not yet responded in court. The outcome of this case could play a significant role in shaping the future of prediction markets as regulators and lawmakers continue to debate whether these platforms belong in finance or gambling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Report Identifies Shortcomings in AI Adoption Within the Gaming Industry iGame

Report Identifies Shortcomings in AI Adoption Within the Gaming Industry

(AsiaGameHub) - A recent study from the University of Nevada, Las Vegas (UNLV) investigates the integration of artificial intelligence within the gambling sector and assesses the preparedness of operators and regulators for emerging challenges. The study, titled The State of AI in Gaming 2026 and conducted by the university’s International Gaming Institute (IGI) in collaboration with audit, tax, and advisory firm KPMG, offers a comprehensive overview of AI technology adoption in the gaming industry. Implementation Remains Unfocused The report indicates that over 80% of surveyed companies are utilizing some form of AI, primarily for enhancing content generation, customer insights, and internal operational efficiency. However, the study found that these ambitions seldom resulted in consistent advancements. On a 100-point scale measuring AI maturity, the industry scored an average of just 45, reflecting difficulties in establishing long-term AI systems. Key areas such as infrastructure, staffing, and in-house expertise remain underdeveloped. Many companies are experimenting with AI for specific applications rather than planning for broader implementation. Governance also emerged as a weak point, with the gaming sector receiving a score of 30 out of 100 in this area. The scarcity of dedicated AI oversight roles and formal AI guidelines puts companies at risk of future legal or ethical complications. Society is at an inflection point with AI, and until now, there has been no rigorous, independent baseline for understanding where the gambling industry stands. Kasra Ghaharian, IGI director of research The gambling industry faces distinct challenges, including the necessity to adhere to stringent regulations, where non-compliance can lead to significant penalties. While generative AI has gained traction in marketing and analytics, more sophisticated decision-making systems are uncommon. Companies appear hesitant to automate operational processes without clear operational guidelines and protective measures. The Industry Must Overcome Some Notable Hurdles The UNLV report also explores the financial implications of AI. Although most companies see AI as a means to reduce operational costs, few have experienced substantial returns. Many operators acknowledge a lack of tools to accurately measure potential savings, as their expectations have not been met. Recent years have seen a sharp increase in academic research, patent filings, and startup investments related to gambling AI. These developments suggest that AI will become increasingly integrated across all business functions. While the necessary tools and significant interest are present, companies have yet to develop effective implementation frameworks. The risks associated with AI are also evident. Researchers documented several instances where automated systems inflicted actual harm. One example involved faulty facial recognition technology leading to an incorrect arrest. In another instance, hotel operators' pricing algorithms faced scrutiny for potential collusion. The use of these tools by malicious actors presents an additional challenge, as oversight struggles to keep pace with technological advancements. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Robinhood Reduces Prediction Market Offerings Over Insider Trading Concerns iGame

Robinhood Reduces Prediction Market Offerings Over Insider Trading Concerns

(AsiaGameHub) - U.S. financial services firm Robinhood Markets, Inc., is imposing restrictions on the number of event contracts its customers can access. These new guidelines are a response to concerns about potential insider trading and market manipulation. Robinhood Restricts Its Prediction Market Offerings Robinhood built its reputation by making stock and options trading accessible to ordinary investors, and prediction markets are now emerging as a logical extension of that strategy. Its decision to limit higher-risk contracts directly addresses investor worries about how far the platform is prepared to stretch the boundaries of its risk management and oversight. Jordan Sinclair, president of Robinhood UK, told the Financial Times that the company does not offer all prediction markets or event contracts. He added that it remains deeply focused on preventing market abuse and insider trading. Sinclair noted that one type of prediction market Robinhood will restrict is the so-called mention markets. These markets involve betting on specific words that might be used in speeches or events, such as a White House press briefing or a company’s earnings call. However, such contracts are particularly vulnerable to manipulation and insider trading. A notable recent case occurred in February when a former editor at MrBeast (the YouTube channel with the most subscribers) was fined $20,000 and subsequently banned from trading on Kalshi for two years. Kalshi offers contracts that allow users to bet on what MrBeast, the eponymous channel’s superstar host, might say in future videos, and Kalshi determined the editor in question had insider information. Robinhood Must Safeguard Its Reputation Robinhood has strong incentives to guard against bad actors exploiting its prediction markets platform, not least because this segment is the fastest-growing in the company’s history, according to CEO Vladimir Tenev. However, this isn’t the first time the company has struggled to protect its reputation. For example, at the peak of the 2021 meme stock rally, Robinhood faced backlash from retail investors after temporarily restricting trading in AMC Entertainment and GameStop—two stocks widely seen as leaders of that surge. In January of that year, Robinhood expanded its list of restricted securities to around 50 stocks, many of which were popular with retail traders. In some cases, clients could only purchase a single share of those stocks and were unable to trade options linked to them. But the company has also turned to the courts to defend its reputation. Recently, for instance, Robinhood filed a new lawsuit in Washington in an effort to seek protection from state agencies, as scrutiny of prediction markets intensifies. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Mega Millions Jackpot Reaches $120M with No Friday Winner iGame

Mega Millions Jackpot Reaches $120M with No Friday Winner

(AsiaGameHub) - Mega Millions has proceeded to another drawing without producing a grand prize winner following Friday's results. The jackpot has now grown to $120 million, increasing its appeal as the next drawing approaches tonight. No Big Winners Last Friday Friday's Mega Millions drawing represented a quiet period for the lottery, as no participants managed to match the required numbers to claim either the main jackpot or the secondary prize. The numbers selected on April 10 were 3, 18, 36, 42, and 49, along with the gold Mega Ball 6. A player matching all six numbers would have been eligible for the $110 million jackpot . That winner could have also chosen a one-time cash payment of $49.2 million. Beyond the jackpot remaining unclaimed, the Match 5 prize also went unclaimed. Correctly matching five white balls awards a prize ranging from $2 million to $10 million, which varies based on the multiplier. Several players came close by matching four white balls and the gold Mega Ball. Two tickets with a 2X multiplier will receive $20,000 each, while three tickets with a 3X multiplier will collect $30,000 each. The grand prize has now increased to $120 million for the next drawing scheduled for later today, with a cash alternative of $53.5 million . Two Mega Millions Jackpots Were Won in 2026 The initial Mega Millions jackpot of 2026 was hit in March by a winner in Illinois, who secured approximately $533 million. The prize had been accumulating for several months, leading to a monumental win. Merely two drawings afterward, a second player won the next Mega Millions jackpot of the year. This success belonged to a participant in Ohio, who harnessed the luck of the Irish to win $60 million. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Canada’s Lotto Max to Increase Jackpot and Add New Prizes iGame

Canada’s Lotto Max to Increase Jackpot and Add New Prizes

(AsiaGameHub) - Lotto Max, one of Canada’s national lottery games, will raise its maximum jackpot to CAD 90 million, up from the previous limit of CAD 80 million (or $65 million, compared to the former $58 million equivalent). This is far from the only adjustment on the way, as the lottery will also roll out a series of other changes designed to expand both the ways players can win and how frequently they claim prizes. New Prizes Launched for Lotto Max Starting Tuesday, April 14, 2026, the game will roll out its most notable update in years, which includes larger jackpots, more built-in prize tiers, and improved overall winning odds. A key new feature links multiple CAD 100,000 prizes (roughly $72,000) directly to the jackpot amount for every draw. For instance, a CAD 10 million jackpot ($7.27 million) will come with 10 extra CAD 100,000 prizes. The number of these prizes grows as the jackpot rises, meaning there could be as many as 90 additional CAD 100,000 prizes when the jackpot hits the CAD 90 million cap. To support these expanded prize opportunities, each ticket will now come with four sets of seven numbers, up from the previous three sets. In practical terms, this gives every player more number combinations, which raises their chances of matching the drawn numbers. While the overall odds of winning any prize have improved across the board, the odds of claiming the main jackpot remain very low, as is standard for a large-scale lottery of this kind. Lotto Max notes that the new mechanics are structured to let players win more often, while also keeping the core identity of the game intact. How Do the New Game Mechanics Function? Per a statement from the Ontario Lottery and Gaming Corporation (OLG), the provincial operator that sells tickets for the lottery, the overall odds of winning any prize have improved from roughly 1 in 7 to around 1 in 5.8. At the same time, the odds of winning the main jackpot have only shifted slightly, from approximately 1 in 33,294,800 per play to about 1 in 33,446,140 per play. However, all of these changes also come with higher associated costs. For this reason, the price of a Lotto Max ticket will rise from CAD 5 to CAD 6, with each ticket now offering four selections of seven numbers from the 1 to 52 number pool. This marks the first price increase for the game in 17 years. In other Lotto Max related news, an Ontario player won a massive CAD 55 million jackpot (nearly $40 million) just last week, after purchasing a ticket in the United Counties of Prescott and Russell. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Hong Kong Drops Plans for Basketball Betting Over Surge in Prediction Markets iGame

Hong Kong Drops Plans for Basketball Betting Over Surge in Prediction Markets

(AsiaGameHub) - Hong Kong has formally scrapped its initiative to legalize basketball wagering, pointing to issues surrounding the nascent prediction markets industry. Officials stated that while basketball betting could potentially be introduced in the future, they first want to observe the impact of prediction markets on the region. Hong Kong Gives Up on Basketball Betting for Now While Hong Kong bans private firms from providing sports betting, it has progressively permitted the Hong Kong Jockey Club to take wagers on specific sports. To date, the state-backed monopoly has been authorized to offer betting on horse racing and football. The Jockey Club also runs the local lottery. Basketball's rising popularity led Hong Kong to contemplate bringing basketball bets under regulation, placing them under the Jockey Club's oversight. Supporters maintained the aim was not to promote more gambling, but to channel existing activity away from the illegal market. Even though the proposed legalization involved a 50% tax, authorities dismissed financial profit as the motivation. Despite months of discussion about the historic inclusion of basketball betting and substantial legislative progress toward its launch, officials have confirmed they have shelved these plans, at least temporarily. The Home and Youth Affairs Bureau attributed the government's choice to stop the rollout of basketball betting to the swiftly expanding prediction markets sector. Event Contracts Are Big in China Prediction markets are a trading format where participants purchase and sell shares based on yes-or-no outcomes for events spanning sports and politics. Their consistent expansion has been clouded by debate, owing to their resemblance to sports betting and accusations of a susceptibility to insider trading. Hong Kong has also felt the effects of prediction markets' widening appeal, with the Home and Youth Affairs Bureau naming them as the primary factor for dropping its basketball betting plans. The bureau noted that engagement in prediction markets is escalating uncontrollably in China, compelling it to reconsider its stance on betting and undertake a thorough examination of the event contracts arena. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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